Introduction to Social Media

Presented by

Melissa D’Aloia & Dana Kazel

Agenda

• What is social media?• Social media sites• Social media tools• Building social media into your

marketing plan• Social media case studies

What is social media?

Web sites and online tools used to publish, share, and spread

conversations.

Social Media Tracks

Listening and mining social media

conversations for insights on brand presence

Engaging customers through

social media

Using Social Media for Research

• Listen to what customers are saying• Listen to what competitors are saying• Identify opportunities to provide

new/better services and/or products• Curb negative publicity from spreading

Engagement

• Build brand loyalty and customer relationships• Encourage loyal customers to become brand

advocates• Gain publicity for your organization, services,

and products

Social Networks

• Facebook• Ning• MySpace• hi5• Friendster

Facebook Users

• 87 Million people on Facebook• Approximately 49% are 35 and older

Micro Blogging/Texting

• Tweetscan• Twitxr• Lifestream.fm

• Twitter• Twitpic

Social Bookmarking

•Delicious•Digg•Reddit•Stumbleupon

The sharing statistics for 2009 are courtesy Pat from AddToAny while the numbers for 2008 and 2007 were provided by ShareThis and AddThis respectively.

B2B Social Networks

Video Sites• YouTube• Video.google.com• Video.msn.com• Dailymotion.com/us• Vimeo.com

Photo sites

• Flickr• Photobucket.com

Feedblitz/Feedburner

Software that pushes RSS feeds

Tools and Platforms

• Sharethis.com

• Addthis.com

• Tweetmeme Button

Managing the monolith of social media is about integrating it into what you are already doing, not completely reinventing the wheel.

Adding social media to your existing marketing

plan• Who is your target audience?

• What do you want to accomplish?

• Determine which social media tools are relevant.

• Measure the results.

MADE for communications success

• Monitor. Listen to customers, news, competitors, etc.

• Analyze. Issues, trends and strategies. • Discover. Opportunities and manage risk.

• Engage. With influential publics and stakeholders and

Attributed to DowJonesinsights.com

St. Jude Children’s Research Hospital

• Three Blogs with RSS Feeds

• Facebook • Two Facebook

Widgets• Myspace• Twitter• YouTube• LinkedIn• News Toolbar

Ford’s social media story

First steps in social media

• Set up Google Alerts

• Set up a Facebook page

• Add “Addthis” button to your Web site

• Conduct a Twitter and Google Blog search for your company, products/services

The impact of social media is…

Out There AdvertisingPresentation

Contact us:

218-720-6002

info@outthereadvertising.com

www.outthereadvertising.com

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@melissadaloia

@dkazel