Introduction to Social Media

3

Extend the Handshake

LinkedIn, Facebook, Twitter and Blogs and Media w/ video, photos and the power of links to blogs and websites.

A Tool in the Marketing Toolkit ...

Social Media complements Personal interaction, events, phone follow up and other online tools like your website, email, and e-blasts/e-news.

Tools to Help You Be More Social

Decide who is Responsible for Planning, Approving, Monitoring,Managing and Posting ...

Plan Content + Setinternal + external goals

Use Built-in Analytics toMeasure Engagement +Adjust

Form a Social Media Team

Can We Benefit from this is our Industry Isn’t Social Media Savvy?

Establish your company’s brand – establish your company as industry leaders and define your niche

Build your personal brand – people want to work with people they know and trust

Rank on Google and social searches – make yourself searchable and be found

Industry might not, but owners may beEventually they will – same as webTwo way communication in real-time

Use proactively – to enter new markets and be an industry in social media

LinkedIn is more than just an online resume - simply by checking your homepage, you can get a look into the world of your connections and look for opportunities to engage

Create or join a group to start discussions to communicate with employees, collaborators + clients

Optimize the profiles of key players in your organization and allow yourself to be found

Social Tools - LinkedIn

DO have a complete profile – or make sure your key staff does. That includes education, website, past experience, phone number, recommendations, etc.

Add new connections and change your status with some frequency and keep information up to date

Don’t be afraid to add a connection you haven’t met, but make sure you name why you’re connecting with them or identify a common interest

Social Tools - LinkedIn

Social Tools - LinkedIn

Social Tools - LinkedIn

77 percent of Internet users read blogs

Share media like photos and videos + PowerPoint presentations

Find creative ways to share blog articles

Look for ways to be leaders in your industry, but ask for guest posting, encourage + monitor commenting

Social Tools - Blog

Post new content once a week - but it can be as simple as a few photos or a 30-second video with an intro paragraph

Turn comments on. Create a policy for monitoring these comments, but ask questions at the end of your posts to encourage conversations

Keep content short + simple to keep the attention of your reader

Think search. Optimize your blog for SEO by using keywords, categorizing, tagging and adding headers to posts

Social Tools - Blog

Social Tools - Blog

Build a page - (open community) for teambuilding + awareness

Be social - people are on Facebook because that’s where there friends are - think more than text: pictures, interesting projects and events

Just one tool in your tool kit – Post updates instead of relying on print e-mail newsletters

Social Tools - Facebook

There are 60 million status updates on Facebook daily and the average person is connected to 80 community pages - focus content on what makes your company stand out from the crowd and set realistic goals

Create a monthly content plan and allow time for spontaneous posts based on comments

Social Tools - Facebook

Social Tools - Facebook

What is Twitter?

Twitter is all about outreach. Listen then join the conversation using search tools

Get noticed. Outreach to journalists and bloggers - media members say they get 800 good pitches frome-mail, but 5-6 Direct Messages

If you aren’t getting value from Twitter - you’re not following the right people. There are tools to help you find influential people

Social Tools - Twitter

Social Tools - Twitter

Contact Info

@WrittenImpact @GinaBericchia

Written Impact

Lori Crock Gina Bericchia

Gina.WrittenImpact@gmail.com