1. Airport 2025 Transforming the Passenger ExperienceACI
Airport Exchange - Abu Dhabi - 30/11/11Rohit Talwar - CEO Fast
[email protected] www.fastfuture.com
2. ContentsPresentation p3About Fast Futurep 92Background Notes
p 103Image Sourcesp 360
3. MacroDrivers
4. The World in 2025
5. How do we get there from Here?Understand Research
&Newthe Drivers Innovation BusinessModels
6. New Business Thinkinge.g. Ultra-Quick Construction
7. Growth is not GuaranteedThinking is Back in Fashion
8. Transformational Change? Its Only Just Begun
9. 10 Key Patterns of Change Shaping the Next DecadeEconomic
turbulence, a shift in wealth from west to east and political
uncertainty are shaping the landscapeNatural Society in
ResourceDemographic Transition ChallengesDestinies Geo-political
Generational Complexity Economic CrisisCrossroadsand Power
ShiftRethinkingTechnologyTalent,and Science Education,Training
Enterprise 3.0GlobalInternetExpansion Source: Designing your Future
Key Trends, Challenges and Choices Fast Future
10. Aviation Outlook
11. Airport Expansion by 2020 China from ~150 to 244 India from
~100 to 140Today - US 3 Seats per head / China 0.3 / India 0.1Asia
a third of all flyers (2013) and travel spend (2020)
12. 38% - Under 100 US Airports by 201539% - Airports only in
Major Euro Cities
15. New Business Models / AirlinesEmergence of Virtual
Airlines?
16. Industry ScenariosHighUncharted Paranoid Territory
SurviveLowHigh Passenger Price SensitivityBack to theCrash
andFuture BurnLow Business Model Innovation
17. Sustainable Green Terminals
18. Fast Build, Flexible andTemporary TerminalsNext -
Sustainable Green Terminals?
19. Redistribution of Aviation Profit Pools
20. Embracing Open Innovation Airport Living Lab
21. FutureCustomers
22. Demographic Destinies 2 billion more people in 40 years
Demographics is Driving Economics 448 739 691 523134419984157
7291030 585 20102050
23. Life Redefined Lifespans are IncreasingUnder 50s have
90%chance of living to 100.Aubrey de Grey suggestswe could live to
500 or 1000What are the health,consumption and
resourceimplications?What kind of opportunitieswill be
created?
24. Tomorrows Traveler -Demographics Over 60s in
developedeconomies to rise from 22-33% from 2009 and 2050. In
developing world, from 9 to20% Global retirement market2010-2020
could grow from$28 - $46 Tn Global middle class could risefrom 430M
to 1.2 Bn (2000 2030)Source: United Nations Report Warns of Dire
Effects of Under population, Fertility Decline, by Susan Yoshihara,
PhD, March 5th 2010, LifeNews http://www.lifenews.com/int1479.html
http://www.financial-planning.com/news/allianz-retirement-pensions-growth-2668604-1.html
25. Tomorrows Traveler Spending Patterns By 2020, Asian
consumerscould account for over 40%of global middle
classconsumption By 2030 Asian consumerspending could hit
$32trillion By 2014 female wealthcould reach $18 trillion Females
could control 70%of global consumerspending
26. Traveller Mindsets Too Busy To Care Complex Lives,
PressurisedFinances Craving Simplicity Wealthy and Hard to
Please
27. Buying Behaviour Mobile Low loyalty Multiple searches
andsite visits Word of mouth critical Value conscious price,
offers, rewards Shorter trips Shorter notice71% - Traveler
motivations will become increasingly fragmented /diverse and harder
to segment into clear customer groupings
28. Traveler motivations will become increasingly fragmented
and diverseand harder to segment into clearly definable customer
groupings604 Respondents
29. I will book the bulk of my travel online in 2015 74% - Will
use 64% Social Networks to Research and Find Deals31% 3%2%Very
likely LikelyUnlikely Very unlikely
30. Technology Horizons
31. Tomorrows Traveler Technology Number of mobile
subscriberscould rise from 4Bn to 5Bn2009-2015 Mobile data traffic
to rise 300-fold by 2015 (Nokia). By 2020 the range and natureof
interaction technologies /customer touch points willexpand
dramatically. Go nowhere gamers Personal genetic profiles
32. TMT Convergence and ImmersionTelephony Connectivity Voice
Cellular Messaging Up to 14 bands SIM card WLAN/BT Phonebook GPS
Ring Tones NFC Security FMData/ MultimediaEnterprise Camera 8-16M
Camcorder 100Mbps 24M Color Display Email Memory (160GB) IMS
Multiformat A/V Browsing HD Video/TV out VPN Games PIM Ecommerce
Software (50-100M Tps) Protocols DRM Payments Middleware
Applications User Interface Minimize fragmentation
33. Mobile Technology at the AirportBoarding
MobileInteractiveCoupons ads SocialMobile
networkingpaymentsSecurity AutomatedNotification
Self-serviceCheck-in& guidance Baggage dropRoaming 2011 Amadeus
IT Group SA AgentAirport entrance PrivateTransportation Public
transportation
34. TINA The Intelligent Airport
35. Cloud Computing
36. Apps What I Want, When I WantSource: Forrester
37. Next Generation Smart Phones Concierge / ScheduleManagement
Check in Notifications / Directions Route Management User Generated
Content Wallet Location Based Offers Dynamic Rerouting Personal
Networking
38. Apps / Personalised Advertising
39. Holographic Displays
40. Augmented Reality / Heads Up
41. Augmented Reality atCopenhagen Airport
42. Haptics / Holograms / Interactive Surfaces
43. Wearable Displays
44. Ambient Intelligence
45. Real Time / Predictive Analytics
46. 3D Printing True Personalization
47. Rethinking the Airport Experience
48. Live the Customer Journeys and Experiences Stimulus /
Search / Booking Transport to and from theAirport Check in to
Flight Departure Flight Arrival to Airport Exit Flight Transfer -
Arrival toDeparture Airport Experience In Flight Experience
Relationship Management
49. Mapping Customer Journeys & ExperiencesSub Traffic Off
airport flight Arrival at airport by Parking Transport fromprocess
information information car/train parking to PlazaKPI Traffic jams
Accessibility Price/Quality LT Ease of wayfindingScore73%91% / 90%
41%90%Sub Entering Plaza Services; Leaving Plaza Departure from
Retrieving car &process rental, parkingairport by bus/train
Leaving airportKPI Clarity Clarity AccessibilityScore77% 77%90% /
80%
50. Airport Arrival
51. Extended Airport?
52. Check In
53. Next Gen Qantas Check-In
54. Security
55. Are Biometrics the Answer?
56. Flight Departure
57. Minimising Journey Times and Aircraft Turnaround
58. Arrivals Localizing the Experience?
59. Enhancing the Airport Experience Service, Food, Leisure and
Retail
60. Virtual Assistants
61. Catering, Lounge and ServiceExperiences
62. Extending the Experience
63. The Slide@T3Changi Airport - Singapore
64. Funding The Future From Cabin to Cash Register
68. Partner Tie-insPullman Bangkok King Power Hotel
69. In-flight Duty FreeKorean Air - Shop Onboard
70. Passenger Centric, Context Relatede.g. The Virgin Red
StoreSingle swipe open tab
71. In Terminal / In-Flight TravelAgency
72. Booking/Boarding Pass Ads / Offers
73. Daily Social Media Offers e.g. Twitter
74. Rethinking Airport Retail
75. Online Brands Appearing Offline
76. Virtual Grocery Shopping Tesco South Korea
77. New Retail Concepts
78. Auctions - The $5,937 Laptop
79. Air Sahara/Jetlite
80. Outsourcing In-flight Duty Free e.g. BA / Tourvest
81. So How Can we Respond?
82. So How Can we Respond?
83. The Journey to 2025 Continuous research Define change
roadmaps passenger journeys andexperiences, operationsand
technology Experiment Develop uncertaintytolerant management
84. Aviation Next what does thetimeline of developments
looklike for the sector in your region?
85. Deep Dive on Key Trends / Issues
86. Be Magnetic
87. Make Time and Space for
Changehttp://news.nationalgeographic.com/news/bigphotos/images/090305-daylight-saving-time-facts-history_big.jpg
88. Conclusions Huge untapped potential Technology is a key
enabler Encourage innovation andcuriosity Experiment with
businessmodels Work with and fortomorrows passenger
89. Thank YouRohit TalwarCEOFast [email protected]
+44 (0)20 8830 0766Mob +44 (0)7973 405145Twitter
http://twitter.com/fastfutureLinkedIn
http://www.linkedin.com/in/talwarwww.fastfuture.comwww.convention-2020.comBlog
http://widerhorizons.wordpress.comSignup for our newsletters /
Download past editions at www.fastfuture.comWatch a short video of
Rohit at http://www.travelmole.tv/watch_vdo.php?id=14300Download
the Hotels 2020: Beyond Segmentation Report
athttp://www.amadeus.com/hotelit/beyond-segmentation.html
90. About Fast Future92
91. Fast Future Aviation and Travel Industry Services Live
Events - Speeches, briefings and workshops for executivemanagement
and boards of airlines, airports, hotels, venues,CVBs and
associations Future Insights - Customised research on emerging
trends,future scenarios, technologies and new markets Immersion -
Deep dives on future trends, marketdevelopments, emerging issues
and technology advances Strategy - Development of strategies and
business plans Innovation - Creation of business models and
innovation plans Engagement - Consultancy and workshop
facilitation
92. Fast Future Research, consulting, speaking, leadership 5-20
year horizon - focus on ideas, developments,people, trends and
forces shaping the future Clients Airports - Aeroports de Paris /
Schiphol Group Vancouver Airport Services Industry Associations
ICCA, ASAE, PCMA,MPI Corporates - GE, Nokia, Pepsi, IBM,
Intel,Orange, O2, Siemens, Samsung, GSK,SAPE&Y, KPMG, Amadeus,
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Citibank,DeutscheBank Governments - Dubai, Finland,
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London,San Francisco, Toronto, Abu Dhabi, Durban,Athens, Slovenia,
Copenhagen Convention Centres Melbourne,Adelaide, Qatar, QEIICC
Hotels - Accor Group, Preferred, Intercontinental PCOs - Congrex,
Kenes
93. Hotels 2020 Objectives Identify key drivers of changefor
the globally branded hotelsector over the next decade Examine the
implications for: Hotel strategy Brand portfolio Business models
Customer targeting Innovation
94. Convention 2020 Global strategic foresight study to help
the meetings industry prepare forthe decade ahead - Industry-wide
sponsors Multiple outputs Nov 2009 December 2011 Current studies on
future strategies for venues and destinations
95. Future Convention Cities Initiative Members - Cities aiming
to be global leaders in delivery of business events Focus -
Maximising long term economic benefit of events Core Activities -
Research, sharing of expertise and best practices Engagement Model
- Meet four time a year prior to major industry events Management -
Initiated and co-ordinated by Fast Future
96. Rohit Talwar Global futurist and founder of Fast Future
Research. Award winning speaker on future insights and
strategicinnovation addressing leadership audiences in 40 countries
on5 continents Author of Designing Your Future Profiled by UKs
Independent Newspaper as one of the Top 10Global Future Thinkers
Led futures research, scenario planning and strategicconsultancy
projects for clients in telecommunications,technology,
pharmaceuticals, banking, travel and tourism,environment, food and
government sectors Clients include 3M, BBC, BT, BAe, Bayer,
Chloride, DTC DeBeers, DHL, EADS, Electrolux, E&Y, GE, Hoover,
Hyundai, IBM,ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura,
Novartis,OECD, Orange, Panasonic, Pfizer, PwC, Samsung,
Shell,Siemens, Symbian, Yell , numerous international
associationsand governments agencies in the US, UK, Finland,
Dubai,Nigeria, Saudi Arabia and Singapore. To receive Fast Futures
newsletters please [email protected]
97. Designing Your Future Key Trends, Challenges and Choices 50
key trends 100 emerging trends 10 major patterns of change Key
challenges and choices forleaders Strategic decision making
framework Scenarios for 2012 Key futures tools and techniques
Published August 2008 Price 49.95 / 54.95/ $69.95 Email invoice
request [email protected]
98. Our Services Bespoke research; Identification &
Analysis of Future Trends, Drivers & ShocksPublic Speaking,
In-Company Briefings,Accelerated ScenarioSeminars andPlanning,
Timelining &Workshops Future MappingPersonal Futuring
forLeaders and LeadershipExpert Consultations &Teams Futures
Think TanksIdentification of Design & Facilitation of
Opportunities for Innovation, Incubation Innovation and Strategic
& VenturingStrategy Creation & Investment
ProgrammesDevelopment ofImplementationRoadmaps
99. Example Projects Public and private client research e.g. :
Airport 2025 - Ongoing Development of Market Scenarios, emerging
trends and strategies for key clients Government and OECD Scenario
Projects e.g. Migration 2030, Future of Narcotics,Chemical Sector,
Family 2030 Scenarios for the global economy for 2030 and the
implications for migration Designing Your Future (Published August
2008) book written for the American Society ofAssociation
Executives & The Center for Association Leadership Global
Economies e.g. The Future of China the Path to 2020 The Shape of
Jobs to Come Emerging Science and Technology Sectors and Careers
Winning in India and China The Future of Human Resources Exploiting
the Future Potential of Social Media in UK Small to Medium
Enterprises Convention 2020 the Future of Business Events Future
Convention Cities Initiative Maximising Long-term Economic Impact
of Events One Step Beyond Future trends and challenges for the
events industry Hotels 2020: Beyond Segmentation Future Hotel
Strategies The Future of Travel and Tourism in the Middle East a
Vision to 2020 Future of Travel and Tourism Investment in Saudi
Arabia
100. Example Clients
101. BackgroundNotes
102. MacroDrivers
103. We need to Prepare for Alternative Scenarios 8-10%
Suspicious Love is in Minds the AirGDPGrowthDancing inIndia 6-7%
the DarkandChinaRoad toNowhere 1-2% Recession 0%1-2% 2-3% GDP
Growth Europe, the USA and Japan
104. Derivatives Market Value vs. Global GDP 800 760700 700605
600US$ Trillion 500 400 300 200 100 69.8 14.24.330 Richard 2010
estBank of World GDP US GDPChinese GDP Duncan (June
International2008) Settlements June 2009 estSource: BIS, 2009 BIS -
http://www.roubini.com/financemarkets-monitor/258502/___swap_tango________a_derivative_regulation_dance__part_12010
-
http://www.newsmax.com/deBorchgrave/BankforInternationalSettlements-BIS-derivatives-MerrillLynch/2010/05/11/id/358672
105. Public debt in 2020 (% of GDP)Source: Deutsche Bank
Research Public debt in 2020 March
2010http://www.dbresearch.com/PROD/DBR_INTERNET_EN-PROD/PROD0000000000255134.pdf
106. Economic Power ShiftsThe Top 20 in 2025?GDP US$ Source:
IMF WEO 2009, PwC the World in 2050 March 2008 edition
107. Reorientation of Global Markets Some 647 million air
travelers more than a quarter of the 2.2 billion passengerswho flew
worldwide took to the skies in Asia in 2009, compared to the 638
millionair travelers in North America, hitherto the traditional
leader in global aviation. By 2013, an additional 217 million
travelers are expected to fly within Asia to push theregions
aviation market share to about one-third of the world market. In
the U.S. there are three aircraft seats per year for each of the
300 million peoplewho live here. Chinas population of 1.3 billion
is served by only 0.3 seats per person and Indias 1.1billion
population has only 0.1 seats available per person. When Asians
reach the stage of traveling as frequently as people in the U.S.,
thatalone will triple the size of todays global aviation
industry.Source: Bay Area Travel Writers Travel Trends: Asia
Eclipses America in Aviation Markets by Lakshman Ratnapala, March
2010http://www.batw.org/news/industry-news/travel-trends_mar-2010/
108. Current Spending Patterns Reinforcing the appeal of duty
freeTop Asia-PacificAmount US$ duty free spenderssavings, 43
percent of all respondentssaid they shopped at a duty free store
Korea 358during their last overseas trip. China 333 Travelers from
Japan (73 percent), Hong Kong 224Korea (71 percent) and China
(49percent) were the regions mostMalaysia195frequent duty free
shoppers whileIndia 180Korean and Chinese travelers also
Thailand178made it to the biggest spender list. Japan 164 Australia
153 Singapore 153 New Zealand 134 Taiwan125 Regional
Average212Source: China Travel Trends, September 2009
http://www.chinatraveltrends.com/2009/09/16/chinese-travellers-top-list-of-duty-free-spenders-in-asia-pacific/
109. Future Regions of Multiple StressSource: Ministry of
Defence Strategic Trends Programme, Global Strategic Trends out to
2040, February
2010http://www.mod.uk/NR/rdonlyres/D70F2CC7-5673-43AE-BA73-1F887801266C/0/20100202GST_4_Global_Strategic_Trends_Out_to_2040UDCDCStrat_Trends_4.pdf
112. Source: Ministry of Defence Strategic Trends Programme,
Global Strategic Trends out to 2040, February
2010http://www.mod.uk/NR/rdonlyres/D70F2CC7-5673-43AE-BA73-1F887801266C/0/20100202GST_4_Global_Strategic_Trends_Out_to_2040UDCDCStrat_Trends_4.pdf
113. Climate Change
114. The Climate Change ChallengeHow fast can CO2 emissions be
reduced per unit travel?How can we move towards convergence on the
most effective way to reduce aviation climate change impacts?How
can we best address non-CO2 climate impacts?Where are carbon
emissions owned?Source: Henley Centre Headlight Vision Managing the
environmental challenges of growth in aviation Draft report of
stakeholderevent, Cambridge October 2006
115. TravelOutlook
116. Multi Speed Recovery Leading tomany Types of Tourist The
global travel and tourism industry will experience a multi-speed
recovery taking up to a further four years to fully recover to
pre-global downturn levels, reveals a report launched on June 16th
2010. Euromonitor Internationals Forecast Update Recovery In Sight?
- reveals the global travel and tourism industry will experience a
multi-speed recovery kick started by the developing economies as
high unemployment and debt in developed countries holds back their
growth. Global international arrivals will not recover to
pre-crisis 2008 levels until 2012, while incoming tourism receipts
will not recover until 2013. Furthermore, the hotels sector will
not fully recover to 2008 levels until 2014. The hotel sector in
Australasia, Latin America, and Europe will take the longest to
recover. Asia is again driving force behind the hotels recovery,
due to the continued expansion of international and local
chains.Source: World Tourism Directory, June
2010http://www.worldtourismdirectory.com/news/4325/global-travel-industry-to-experience-multi-speed-recovery.html
117. Travel in 2023 A report by KPMG released in April 2008
ranked transport and tourism as the sectorsleast well prepared for
climate change and among those most commercially exposedto the
physical risks it presents. Forum for the Future in its Tourism
2023 report of October 2009 partnered withcompanies like British
Airways, Carnival UK, and Advantage Travel Centres toanalyze the
impact our ever-growing ecological footprint will have on travel.
The four scenarios under which we could progress: 1) Boom and Burst
2) Divided Disquiet 3) Price and Privilege 4) Carbon
ClampdownSource: Forum for the Future Tourism 2023, October
2009http://www.forumforthefuture.org/files/Tourism_2023_full_report_web_version.pdf
118. Source: Forum for the Future Tourism 2023, October 2009
http://www.forumforthefuture.org/files/Tourism_2023_full_report_web_version.pdf
119. Boom and Burst A booming economy and high disposable
incomes have fuelled a growth in travelworldwide. People travel
further, more frequently, and at faster speeds than everbefore.
There are many new reasons to go abroad as global political
stability andprospering economies have opened up the world to more
commerce and visitors. Rapid advances in technology have been
crucial, such as the breakthrough in algae-based fuels. Dramatic
improvements in efficiencies have allowed the transport sectorjust
about to keep pace with new regulations and their impacts, such as
the steadilyrising global price of carbon. Legally binding carbon
targets are being met but many are asking how long this
cancontinue. Many destinations are suffering from serious
overcrowding. Wilderness isperhaps the scarcest resource as road,
rail, sea and air routes have brought masstourism to the last
corners of the planet.Source: Forum for the Future Tourism 2023,
October
2009http://www.forumforthefuture.org/files/Tourism_2023_full_report_web_version.pdf
120. Boom and Burst highlights Tourists flock to see the
ancient shrines and archaeological treasures of Iraq. Massive
protests spoil the opening of the Mount Everest Theme Park. Tourism
puts huge strains on infrastructure in popular destinations like
New York,Paris and London. Visitors are herded between attractions
with timed tickets. High-tech carbon scrubbers installed on the
ground clean the air so you can travel. Overcrowding in popular
destinations has led to the rise of glamorous campsites,pop up
hotels with stackable modules, and floating resorts. Fastest
growing destinations: the Democratic Republic of Burma, Yemen,
BeyondBotswana Plc (Privatised Special Economic Zone), Somalia,
Argentina, Brazil,Antarctica, Near space voyages, Papua New Guinea,
Kazakhstan. Source: Forum for the Future Tourism 2023, October 2009
http://www.forumforthefuture.org/files/Tourism_2023_full_report_web_version.pdf
121. Divided Disquiet A toxic combination of devastating
climate change impacts, violent wars over scarceresources and
social unrest has created an unstable and fearful world. This
hasmade travelling overseas an unattractive proposition. Many
destinations were unprepared for the impacts of a changing climate.
Moreextreme weather events, rising sea levels, increased flooding
and frequent droughtshave battered some places, while food
shortages and malnutrition, malaria, andconflict over resources
like water and oil have wreaked havoc in others. Visitors are
highly selective in where and when they travel, cramming into a
smallnumber of destinations where overcrowding compounds the
problems. A breakthrough in affordable telepresence technology has
proved surprisingly popularwith businesses that are keen to cut
costs. This resulted in drastically reducednumbers of certain air
routes, closing them to many holidaymakers.Source: Forum for the
Future Tourism 2023, October
2009http://www.forumforthefuture.org/files/Tourism_2023_full_report_web_version.pdf
122. Divided Disquiet Highlights One flight per year policy for
major US company encourages executives to cut costswith
telepresence technologies. Tour guides with a military background
hired as part of a holiday package for extraprotection abroad.
Rising sea levels force Government of Maldives to step up
relocation plans to India. Latest hot holiday craze is massive
resorts offering golf and skiing across sanddunes. Eiffel Tower
auctioned off to a multinational corporation as part of sponsored
heritageplan. Fast growing destinations: Norway, Ireland, Latvia,
UK, Greenland Doomsday Park,Canada, Denmark, France, Sweden, The
Estonian Army Base Experience. Source: Forum for the Future Tourism
2023, October 2009
http://www.forumforthefuture.org/files/Tourism_2023_full_report_web_version.pdf
123. Price and Privilege A dramatically high oil price has made
travel punitively expensive. Dwindling suppliesand rising demand
from the new economies of Asia have pushed energy prices into
aseries of sharp and unpredictable spikes. The travel industry
worldwide has been badly hit and aviation has shrunkdramatically.
Fleet replacements have been slower than anticipated and the
predictedefficiency gains could not keep pace. There have been mass
redundancies acrossthe travel industry and a period of dramatic
consolidation across the world. Although a small, elite market
continues to fly regularly, the vast majority of peoplesimply
cannot afford the experience. The days of affordable travel are now
just anostalgic memory. People who want to holiday abroad either
save up for years and fly overseas or jointhe new mass market of
overland connections. Pan-European rail, bus and seanetworks offer
the most cost-effective means of travel for most people.
State-of-the-art super-hubs provide seamless connections between
different parts of thecomfortable and affordable system of overland
travel.Source: Forum for the Future Tourism 2023, October 2009
http://www.forumforthefuture.org/files/Tourism_2023_full_report_web_version.pdf
124. Price and Privilege HighlightsDemonstrators take to
streets in cities across the world demanding the right to
fly.Ukraine positions itself as the Gateway to the East with new
Kiev bus-rail megahub plan.Absolutely no frills airline sector from
some non-EU countries offers standing room only and no cabin
crew.Banks offer holiday credit schemes allowing family and friends
to save together for the annual trip.Fastest growing destinations:
Montenegro, France, Lithuania, Portugal, Germany, Central Europe
Lakelands, SailRail breaks to Greece, Morocco, The Tropical Island
Experience (Jersey), Ukraine.Source: Forum for the Future Tourism
2023, October
2009http://www.forumforthefuture.org/files/Tourism_2023_full_report_web_version.pdf
125. Carbon Clampdown Governments introduce tradable carbon
quotas for all households as part bold plansto tackle climate
change. Individual allowances are seen as the fairest way
ofallocating the right to pollute equally. The public has clamoured
for tough action. Environmental impacts are increasinglyfelt.
Although there has been no great shift in cultural values, support
for regulation ishigh. The economy is more localised, and
disposable incomes are low. Many holidaymakers are still keen to
travel abroad, but perceptions of the purposeand real costs of
travel have changed. Although distance is a key consideration,
thereason for the holiday is crucial: what you are doing is more
important than whereyou are. Ethical travel is a new mass market,
and the government encourages this with thecarbon rebate for
volunteering whilst abroad. Source: Forum for the Future Tourism
2023, October 2009
http://www.forumforthefuture.org/files/Tourism_2023_full_report_web_version.pdf
126. Carbon Clampdown Highlights Major travel firm goes bust
after massive boycott coordinated by a popular websiteover its
environmental policy. Red Cross Swarm uses social networks to send
volunteers to disaster zones fasterthan official agency staff.
Peer-to-peer holidaying allows people to swap lives with another
family and spend ayear in another part of the world. Fastest
growing destinations: Cornwall, Ukraine, Sweden, Mozambique
SpecialVolunteer Zone, Lithuania, Northumbria, Cork, France, Slow
Boat Community(registered to Guyana), Liverpool.Source: Forum for
the Future Tourism 2023, October
2009http://www.forumforthefuture.org/files/Tourism_2023_full_report_web_version.pdf
127. What does this mean? Fast Company notes that thereality of
vacationing in 2023 willprobably be a combination ofthese
scenarios, with high oilprices, disappearing wilderness,carbon
quotas, and advances inair travel (i.e.
biofuel-poweredplanes).Source: Fast Company Tourism 2023 Imagines
the Future of Vacations, October
2009http://www.fastcompany.com/blog/ariel-schwartz/sustainability/tourism-2023-imagines-future-vacations
128. Predictions Charles Goddard, Asia Pacific Editorial
Director, Economist IntelligenceUnit, speaking at the ALTM
Ultratravel Forum, said that China, despitethe crisis, and because
of economic stimulus packages, had continued togrow in the last 18
months by between 8% and 9%. This shift would beeven more dramatic
if China became more consumption driven as opposedto export led,
and this was beginning to happen. Asia was the growth market
par-excellence with 50% of globalconsumption being centred in the
region in the next 4-5 years. An explosionin travel would be an
offshoot of this phenomenon, he said.Source: Travel Daily News
Bullish growth for inbound and outbound travel in Asia Pacific and
China, June
2010http://www.traveldailynews.com/pages/show_page/37535-Bullish-growth-for-inbound-and-outbound-travel-in-Asia-Pacific-and-China
129. Future of Travel and Tourism 1. Keeping it local. If
trends in energy, economy, and environment continue, thentraveling
long distances for recreation will become more rare. In order for
the resortcommunity to maintain a market, they will need to cater
more to a local clientele. Thisis captured in the concept of the
10-kilometer hotel, one whose prime customerscome from the local
area for a respite. 2. Alternative transport. In 2009 a newspaper
in Seattle featured a photo of a localorganic farmer delivering his
wares via sailboat to the docks in Seattle. He calls it theno-oil
food. In the travel and tourism industry this kind of move will be
and is beingmirrored as people seek out non-motorized experiences
like biking through France, ortaking trips by sail. Over the longer
term, again depending on how energy,environment, and economic
trends play out, it is likely that tourists will seek outslower,
less energy intensive, even zero-fossil fuel energy
experiences.Source: Futurist Future of Travel and Tourism ,by Glen
Hiemstra on
01/07/09http://www.futurist.com/2009/07/01/future-of-travel-and-tourism/
130. Future of Travel and Tourism 3. Destination evolution.
This trend is underway, as destination resorts focus onbecoming
greener and more sustainable, more local in their attraction, more
astute intheir use of information technology for advertising and
for management, and moreknowledgeable of market trends via
research. 4. New whys of travel. It is said that there is graffiti
from ancient tourists on themonuments in Egypt. People have always
and will always travel to see new placesand people, even if they
have to walk or ride an animal to do so. That is not going
tochange. But, one more time depending on how the converging trends
play out, wemay see a return to the why of travel being for two
primary purposes to visit family,and to seek new adventure.
Business travel may decline as 3D-net technologiesbecome robust,
and distance travel may decline as economic and
environmentalimperatives demand. Local travel may fill the need for
reconnecting with yourself andrecharging the batteries. In fact
making that a focus of what you offer in the travel andtourism
industry may be one key to the future.Source: Futurist Future of
Travel and Tourism, by Glen Hiemstra on
01/07/09http://www.futurist.com/2009/07/01/future-of-travel-and-tourism/
131. FutureCustomers
132. Changing European Ethnicity
133. Preference for Rail over Air 66% - Europe 18% - USA
134. Trends Concierge services are set to make arise across the
mid market travelsector according to EuromonitorInternational, who
released theirresults for the 2010 global traveltrends at the World
Travel Market inNovember 2009 Kuoni are one company set to
offercustomers concierge options. AndreaMueller, Communications
Manager forKuoni said; "Today people areoverwhelmed by information
on traveland tourism services and need moreguidance. Concierge
services will playand important role in helping themmake
intelligent choices based on theirindividual needs".Source: World
Travel Guide, November
2009http://www.worldtravelguide.net/news/3551/news/Global-travel-trends-2010.html
135. Simple Identity The Global Financial Crisis (GFC)
plummeted the value of the High Net Worthpopulation by US $32.8
trillion or 19.5% according to the World Wealth Report
(2009)published by CapGemini and Merrill Lynch, so the rich are
less rich. Writing in the Harvard Business Review, Paul Flatters
and Michael Wilmott argue thatin most developed economies pre GFC,
that the precession consumer behaviour wasthe product of 15 years
of uninterrupted prosperity, driven by growth in real levels
ofdisposal incomes, low inflation, stable employment and booming
property prices. As such, new consumer appetites emerged in which
the consumer could afford to becurious about gadgets and
technology, in which tourists shelled out for enriching andfun
experiences on exotic locations. Where they could afford several
holidays a yearand rent premium experiences such as hiring a
Ferrari for the weekend in exoticlocations like Japan. The GFC
changed that, propelling tourist trends into slowdown, halting or
evenreserving the trajectory of growth in world tourism.Source:
Tomorrows Tourist Simple Identity,
2009http://www.tomorrowstourist.com/simple_identity.php
136. Simple Identity So, is this a sample of the future, an era
of the pension crisis, scarcity of oil, inflationand falling levels
of disposal income in which tourism expenditure falls year on year?
If so, what will the future tourist look like? Rather than having a
fluid identity it will bemore akin to simplicity. During an
economic slowdown, tourists tend to travel less, stay nearer
home(increase in domestic tourism) and seek simplicity suchas
exploreworldwide.com value based holidays focusing on basic
facilities, meetinglocals, lots of free time and cheap in exotic
locations throughout the world. This trendis accelerated in a
scenario of falling incomes as a simple and functional product
thatwill suffice. A simple identity means that offering advice
becomes extremelyimportant, whether its websites farecast.coms
,which advises travellers of theoptimal time to purchase an airline
ticket or price comparison technologies which arefound on many
online booking services. Source: Tomorrows Tourist Simple Identity,
2009 http://www.tomorrowstourist.com/simple_identity.php
137. Simple Identity Research by the Trajectory Group
highlights that affluent consumers have revealedmounting
dissatisfaction with excessive consumption. Many desire a wholesome
andless wasteful life. As such, there is a desire to get back to
nature, something that istranquil, basic, rooted, human and simple
(Yeoman 2008). As a consequence, thedesire for more authentic and
simple luxury experiences accelerates. An example ofsimple luxury,
are tree house hotels which offer a unique experience in a
naturalsetting. A new experience which is not seen as conspicuous
consumption, but overtlyinconspicuous. In a simple identity,
ethical consumption declines as paying a premium for aStarbucks
coffee falls by the wayside, even if they use organic coffee which
supportschildren in a third world country. From a tourism
perspective, many of the ethicaltourism projects in third world
countries such as Africa and India which depend onindependent
travellers will suffer. Source: Tomorrows Tourist Simple Identity,
2009 http://www.tomorrowstourist.com/simple_identity.php
138. Simple Identity Tourists also have become canny at
searching for bargains which economists callmercurial consumption,
whether it is using price comparison software, or grabbinglast
minute offers from websites such as grabaseat.co.nz which offer
last minute airtravel deals to New Zealand consumers, or 5pm.co.uk
which offers diners the chanceof discounted meals after 5pm that
evening. Technology and social media networkenabling purchasing
strategies, further accelerate this trend of mercurialconsumption.
Attitudes to travel also change, as tourism has to compete with
other forms of leisureexpenditure, whether it is the latest
technology gadgets or virtual holidays. There is ageneration of
Japan youth who prefer their X-Box than climbing Mt Fuji. The
desirefor new experiences is more about insperience, where
technology provides a betterexperience than in which consumers
desire to bring top level experiences into theirdomestic domain. A
simple identity is all about simplicity seeking, thrift, green yet
mercurial tourists willhold tourism business and brands
accountable. In a world of scarcity of resourcesthis scenario
becomes the norm.Source: Tomorrows Tourist Simple Identity,
2009http://www.tomorrowstourist.com/simple_identity.php
139. Market Pain Points
140. Market Pain Points Research on passenger dissatisfaction
reflects the obvious issues thatmake air travel difficult. Three
main areas represent the majority ofpassenger complaints: service
disruptions, long check-in lines and baggageissues. Through the
adoption of new communication techniques andinternal systems that
take advantage of advanced technology and sharedinformation,
airlines and airports can improve their delivery of
servicesfocusing on these three primary passenger pain points.
Airlines and airports are challenged with updating their
operational systemsto eliminate unnecessary manual step whilst
interconnecting existinginformation silos to better manage the
entire passenger experience.Integration between Departure Control
Systems (DCS), Passenger ServiceSystems (PSS), Baggage
Reconciliation Systems (BRS), and airportservices can provide
improved passenger processing. Delivering serviceson advanced
mobile devices will help all entities be more efficient andoperate
with lower costs.Source: Amadeus, 2011
http://www.amadeus.com/airlineIT/navigating-the-airport-of-tomorrow/docs/Amadeus-Navigating-the-Airport-Of-Tomorrow-2011-EN.pdf
141. Market Pain Points
142. What Passengers Want As a result of social media-inspired
discussion, and with the assistance ofLondon City Airports sales
director, Bernard A. Lavelle, Future TravelExperience reveals the
views of passengers themselves on what they reallywant from the
airport of the future. As outlined in the chart, the aspect that
can most improve the passengerexperience on the ground is
high-quality signage, communications and staff,with almost a third
of all respondents highlighting this as a vital
passengerrequirement. The second most common request was free Wi-Fi
in the terminal building,while improved facilities, processing and
queues, and an enhanced securityprocess are also prominent on the
passenger wish list. Airport layout wasalso identified as an area
that can make a telling difference to the overallpassenger
experience.Source: Future Travel Experience, May 2011
http://www.futuretravelexperience.com/2011/05/what-do-passengers-really-want/
143. What Passengers WantSource: Future Travel Experience , May
2011
http://www.futuretravelexperience.com/2011/05/what-do-passengers-really-want/
144. EmergingCustomers
145. Tracking the rise of the middle class across the BRICs and
N-11:Share of population with incomes between $6,000 and $30,000 in
PPP terms (Goldman Sachs) 2009 (%) 2015 (%) 2025 (%) 2040 (%)Brazil
46 52 59 57Russia 71 71 56 29India616 46 89China37 59 75 53Korea67
46 23 7Bangladesh 01538Egypt39 57 84 82Indonesia16 29 57 87Iran 70
77 73 41Mexico 61 65 65 49Nigeria6918 42Pakistan 913 22
49Philippines15 23 40 69Turkey 79 81 70 35Vietnam721 51 84 Source:
Goldman Sachs, August 2009
http://www2.goldmansachs.com/ideas/demographic-change/power-of-purse-doc.pdf
146. Primed for More TravelSource: Airbus Global Market
Forecast 2010-2029, December
2010http://www.airbus.com/fileadmin/media_gallery/files/brochures_publications/Global_Market_Forecast/Airbus_Global_Market_Forecast_-_2010-2029.pdf
147. Source: Airbus 2009
http://www.airbus.com/en/gmf2009/appli.htm?onglet=&page=
148. Online Bookings in Asia-Pacific, 2008 and 20112008 2011
Australia / New Zealand$6.2B$10.9B China$6.9B$13B India$3.1B$5.5B
Japan$11.5B $17.7B Source: PhoCusWrightSource: PhocusWright cited
by Travel Weekly China, India will lead regions online bookings
boom January
2010http://www.travelweekly.com/article3_ektid209470.aspx
149. China Consumer ReportBy the year 2020, China will have a
population of more than 1.4 billion people that will make up a
significant portion in the worlds consumer market.The annual
disposable income of Chinese consumers is forecasted to increase to
65.4 billion Yuan (US$9.57 billion) by 2020 compared with 15
billion Yuan (US$2.19) in 2008.The National Bureau of Statistics of
China announced that the country would be considered a moderately
affluent society by 2020, if development trends since the year 2000
continue. The estimate was made taking into account progress in the
fields of the economy, social harmony, quality of life, democracy
and law enforcement, culture and education, as well as resources
and the environment.Zheng Xinli, Vice-Minister of the Communist
Partys central policy research office, said that taking price
changes into account, 55% of the population will be middle class by
2020, with 78% of city dwellers and 30% of those in rural areas
reaching that status.Middle class is currently defined as having an
annual household income of between RMB60,000 (US$8,700) and
RMB200,000 (US$29,215). In 2008 prices, the annual disposable
income per household will be RMB98,956 (US$14,900) in 2020.Source:
Euromonitor 2009
http://www.euromonitor.com/Chinese_consumers_in_2020_A_look_into_the_future
150. China and India Entering Era ofTravel Dun Jidong,
spokesman for the China Travel Service notes that GDP per capita
hashit $3,000 in China, a level that industry experts agree sends a
signal that thecountry is entering a stage of explosive growth in
travel consumption. (1)Share of population with incomes between
$6,000 and $30,000 (PPP terms) (2)2009 (%) 2015 (%) 2025 (%) 2040
(%)Brazil46 52 59 57Russia71 71 56 29India 616 46 89China 37 59 75
53Source: (1) China Daily January 2010
http://www.chinadaily.com.cn/china/2010-01/15/content_9323567.htm
Source (2): Goldman Sachs, August 2009
http://www2.goldmansachs.com/ideas/demographic-change/power-of-purse-doc.pdf
151. Source: Goldman Sachs Is this the BRICs Decade? May
2010http://www2.goldmansachs.com/ideas/brics/brics-decade-doc.pdf
152. AviationIndustryOutlook
153. International Passengers in 2014Source: IATA 2010, Markets
in
2014http://www.iata.org/ps/publications/Documents/Example%20-%20Projected%20Top%2010%20International%20Markets%20in%202014.pdf
154. Freight in 2014Source: IATA 2010, Markets in
2014http://www.iata.org/ps/publications/Documents/Example%20-%20Projected%20Top%2010%20International%20Markets%20in%202014.pdf
155. Aviation in 2029Source: Airbus Global Market Forecast
2010-2029, December
2010http://www.airbus.com/fileadmin/media_gallery/files/brochures_publications/Global_Market_Forecast/Airbus_Global_Market_Forecast_-_2010-2029.pdf
156. Future Demand Passenger air traffic is forecast to double
by 2030 as 12 billion of us take tothe skies. So what will the
massive airports of the future look like? One theory being
discussed is that the future city will be an aerotropolis,with the
airport at its heart rather than stationed far away from the centre
important if the city is to connect effectively to the global
economy. In muchof the western world, airports were developed years
ago, when air travelwas a luxury form of transport for the
privileged. Now, of course, its a modeof mass traffic, requiring
different capacity solutions. Songdo, South Korea, is an example of
a city built from scratch at a cost of$40 billion with an airport
in the centre. Dubai is rapidly expanding its airport for A380
traffic, where first-classpassengers on the buildings upper level
will be able to transfer direct to theupper level of the A380
aircraft.Source: TTG Nordic, 2011
http://www.ttgnordic.com/news/item/429-a-look-at-the-super-airports-of-the-future
157. Future Demand Nearby in Dubai, another gigantic airport,
Al-Maktoum International, willeventually have five runways and
enough capacity to make it double thesize of the biggest airport
around today. The first runway is alreadyoperational for cargo and
passengers will be able to fly there by the end of2011. But
developers are wary of building a future airport that is too big,
creatinglong distances for passengers to walk between flights and
concerns overthe logistics and security of having large numbers of
people crammedtogether. The key to this is to arrange connecting
transport links such astrains or cars to be as close as possible to
the plane. In the Middle East there seems to be an airport capacity
race. In Europe, itsthe contrary; it is extremely difficult for
many airports to develop enoughcapacity to handle the forthcoming
explosion in air travel. Projects like BerlinBrandenburg Airport,
due to open in 2012, are few and far between. China,by contrast,
plans to build 78 new airports by 2020. In Europe, there areplans
for five new airports by 2030.Source: TTG Nordic, 2011
http://www.ttgnordic.com/news/item/429-a-look-at-the-super-airports-of-the-future
158. IATA Launches Vision 2050 The International Air Transport
Association (IATA) called on industry leadersto look beyond the
crisis that buffeted the air transport industry over the lastdecade
and to strategically define a sustainable future. Giovanni
Bisignani, IATAs Director General and CEO, outlined his vision
foraviation in 2050. We will be very near to zero accidents. We
will emit halfthe carbon. We will have eliminated queues with
integrated systemsensuring security as we process more passengers.
We will operate withalmost no delays in globally united skies. We
will share costs and profitsequitably across the value chain. We
will be a consolidated industry of adozen global brands supported
by regional and niche players. And we willdeliver value to
investors.Source: IATA, June 2010
http://www.iata.org/pressroom/pr/pages/2010-06-07-02.aspx
159. IATA Launches Vision 2050 In just over a decade, I can see
$100 billion in industry profits on revenuesof $1 trillion. As we
move towards 2050, this 10% margin will become evenmore robust.
This is not just a crazy dream. Before the recession, at least
adozen IATA members already had 10% margins. We must make this
amuch broader reality. Change in all areas is possible. This
visionincludingsustainable profitabilitycan be our future, said
Bisignani. Bisignanis vision for 2050 rests on four cornerstones of
change: Profitability Infrastructure Powering the industry
CustomerSource: IATA, June 2010
http://www.iata.org/pressroom/pr/pages/2010-06-07-02.aspx
160. IATA Launches Vision 2050 Profitability: Efficiency gains
never make it to the bottom line becauseairlines are deprived of
the commercial freedom to operate their businesseslike a normal
business. Our poor profitability makes every shock a fight
forsurvival, said Bisignani. He laid the blame on the industrys
hyperfragmentation with 1061 airlines as a result of the bilateral
system whichregulates the global aviation industry. The
restrictions on internationalcapital prevent consolidation across
borders. The restrictions of thebilateral system are a dam that
holds us back. It is time for that dam toburst. Governments must
act responsibly to ensure safety, security, and alevel playing
field. And airlines need the freedom to build efficiencies
acrossborders, better serve their customers, and achieve
sustainable profits tofund growth and innovation, said
Bisignani.Source: IATA, June 2010
http://www.iata.org/pressroom/pr/pages/2010-06-07-02.aspx
161. IATA Launches Vision 2050 Infrastructure: Infrastructure
must be reshaped around the needs ofairlinesthe core of the
industrys value chain. Airports should compete forairline business
based on efficiency. Commercial revenues will drive theirbusiness.
I can see airports paying airlines to bring shoppers and
airportrevenues funding the air traffic management system, said
Bisignani. Air traffic management must also change. I can see ten
global airnavigation service providers (ANSPs) replacing the
current 180 at half thecost, said Bisignani. The Single European
Sky (SES) would be the first ofthe ten global ANSPs. But we need
real leadership to replace theuncoordinated bureaucratic mess that
Europe is today, said Bisignani,pleading for a date to achieve the
$6.5 billion (EUR 5 billion) cost savingsthat the SES promises.
After 20 years of waiting, we are fed up. Heads ofgovernments must
set a date and deliver, said Bisignani.Source: IATA, June 2010
http://www.iata.org/pressroom/pr/pages/2010-06-07-02.aspx
162. IATA Launches Vision 2050 Powering the Industry: Todays
jet fuel cannot sustain air transport in thelong-term. We must find
a sustainable alternative and our most promisingopportunity is bio
fuels, which have the potential to reduce our carbonfootprint by up
to 80%, said Bisignani. After successful testing by
airlines,certification is expected within a year. Bisignani urged
greater support fromgovernments. Too often governments are only
committed to environmentwhen it means grabbing cash. Governments
should be investing in biofuelsand green technologies. Local
production with jatropha, camelina, algae, oreven urban waste will
open up economic opportunities in virtually anylocation. Not only
will this secure a future power source for our industry, thiswill
also break the tyranny of oil and drive economic development in all
partsof the world.Source: IATA, June 2010
http://www.iata.org/pressroom/pr/pages/2010-06-07-02.aspx
163. IATA Launches Vision 2050 The Customer: The customer is at
the center of our future vision. By2050, we will have 16 billion
travelers and handle 400 million tonnes ofcargo. In just a couple
of decades, we will see the middle class nearly triplefrom the 1.3
billion today to 3.5 billion peoplea quarter of which will be
inIndia and China. Accommodating that growth efficiently will be a
challengefor all parts of the value chainairports, air navigation
service providers,manufacturers and governments. The solution must
be strategic andaligned, said Bisignani. Bisignani noted that the
air transport industry must engage its 2.4 billionpassengers to
change governments over-regulate and under-appreciateattitude. To
turn our customers into industry activists, we must improve
thevalue proposition of price, speed, and quality. We have reduced
the price offlying by 40% since deregulation. But as we made travel
more accessible,speed and quality suffered. The infrastructure has
not kept pace, resulting indelays both in the air and on the
ground. New security procedures creatednew hassles. Our challenge
is to gain the support of customers indemanding change from the
governments, said Bisignani.Source: IATA, June 2010
http://www.iata.org/pressroom/pr/pages/2010-06-07-02.aspx
164. EUROCONTROL: Long TermForecast Future air traffic will be
limited by capacity at the airports, 0.7-5.0 millionflights will
not be accommodated in 2030, 5%-19% of the demand. Thecongestion is
now lower than in the forecast two years ago. The recent dropin
traffic has given the system some extra years to react and adapt
but oncethe limits are reached the number of unaccommodated flights
increasesquickly. Congested airports create pressure on the flow of
operations in thenetwork and will exacerbate delays. Even with
airport capacity restrictions airports will grow. In 2030, there
willbe 13-34 airports as big as the top 7 are now. Some of the
faster growingEast-European airports will join the top 25. European
hubs will be faced withcompetition from hubs outside Europe,
primarily in the Middle-East. Source: EuroControl, 2010
http://www.eurocontrol.int/statfor/gallery/content/public/forecasts/Doc415-LTF10-Report-Vol1.pdf
165. EUROCONTROL: Long Term ForecastSource: Eurocontrol, 2010
http://www.eurocontrol.int/statfor/gallery/content/public/forecasts/Doc415-LTF10-Report-Vol1.pdf
166. EUROCONTROL: Long TermForecastSource: EuroControl, 2010
http://www.eurocontrol.int/statfor/gallery/content/public/forecasts/Doc415-LTF10-Report-Vol1.pdf
169. Exploring the Airport of 2030 The importance of generating
non-aeronautical revenue streams has alsohad a major impact on the
recent developments in the aviation sector, andAlan Lamond,
aviation director, Pascall + Watson Architects, explained thatthis
will continue to impact on future airport models. He said: We
areseeing increased commercialisation of airports and a realisation
that youhave to exploit the opportunities presented, and this is
done in Westernairports through very intensive retailing. What is
increasingly becoming clearis that, for businesses, theres a
distinct commercial advantage in beingbased near an international
airport. This means that the space around theairport becomes far
more valuable. Source: Airport Business, July 2010
http://www.airport-business.com/2010/07/exploring-the-airport-of-2030/
170. Siemens Airport Lab Inside Siemens airy,
90,000-square-foot glass and steel structure inGermany is an entire
infrastructure of an airport, minus only the planes,runways and
control tower. Nearly every aspect of airport operations is tested
and developed here, fromhigh-tech baggage handling and
fleet-management systems to wirelesspassenger check-in and 3-D
security. The airport center, built in 2005, houses real-time,
check-in counters, aparking guidance system, a control center and a
luggage conveyor with beltand tray conveyors stretching more than
6,000 feet. The baggage systemcan handle 30 million pieces of
luggage per year. (In Germany, only Munichand Frankfurt airports
have larger systems.) On the passenger side of the terminal, a
prototype system is being fine-tuned that would allow travelers to
check in using only their mobile phones.Once a passenger makes a
phone call to check in, the system then sendsback a bar code that
displays on the mobile phones screen. Special readersat the airport
then scan and print out boarding passes.Source: ABC News, May 2010
http://abcnews.go.com/Travel/siemens-dreams-airport-future-germany/story?id=10629236
171. Siemens Airport Lab Also being tested in the lab are new
fingerprint and facial-recognitionsystems as Siemens targets the
ever-expanding need for better security atairports everywhere. Iris
scans, fingerprint-based IDs and 3-D face digitization are all
beingtested here as part of the companys development of
cutting-edgerecognition and security systems. One area developed by
Siemens that is already being employed at airportsfrom Seoul to
Denver is a baggage system that employs
radio-frequencyidentification or RFID technology. The RFID tags are
applied directly to baggage and are a much moreefficient way of
identification and tracking luggage using radio waves. More than
3.1 million missing baggage reports were filed in the UnitedStates
alone in 2009, according to the Air Travel Consumer Reportproduced
by the U.S. Department of Transportation.Source: ABC News, May 2010
http://abcnews.go.com/Travel/siemens-dreams-airport-future-germany/story?id=10629236
172. Siemens Airport Lab Siemens says the radio wave technology
will eventually replace bar-codetracking systems now employed at
many airports because it allows bags tobe instantly updated with
changes to a passengers flight or security status.That should
drastically lower the risk of the dreaded lost luggage nightmare.
From check-in to loading on an aircraft it allows more useful data
to travelalong with the bag. Airport systems make up about 2
percent of the companys $100.7 billionannual revenue. But that
number is expected to rise as the need for betterairport technology
surges along with the number of air travelers.Source: ABC News, May
2010
http://abcnews.go.com/Travel/siemens-dreams-airport-future-germany/story?id=10629236
173. Visions of the Future EADS Innovation Works (IW), the
corporate network of research centres ofEADS, and Altran, an
international advanced engineering and innovationconsulting group,
are jointly working on projects supporting the long-termevolution
of the air transport industry. The goal of a recent study was to
create revolutionary airport concepts.EADS IW and Altran organised
workshops with representatives of airlines,airports, air traffic
management and aircraft manufacturers as well asrepresentatives of
other transport sectors. It was recognised that, for short and
medium flights, future passengersexperience will play a significant
role in the competition between aviationand high-speed rail
transport. This research contributes to the goals set forth in the
EuropeanCommissions report Flightpath 2050 - Europes Vision for
Aviation, whosetarget is for 90% of travellers in Europe to be able
to complete their journey,door to door, within four hours.Source:
Airport Business, June 2011
http://www.airportbusiness.com/online/article.jsp?siteSection=1&id=45675
174. Visions of the Future Intermodal transfers will be
seamless and final destinations are to be reached smoothly,
predictably and on time while accommodating the increasing demand
for air travel. These concepts put passengers at the heart of the
air transport system. The result is a passenger-friendly experience
and lean processes which we have labeled Friend- Lean Airport of
the Future, said Guy Gallic, head of the Technical Capability
Centre Innovative Concepts and Scenarios at EADS IW. In future, we
will speak not only about infrastructure but about an extended
door-to door experience. The airport terminal will become a lean
step in the journey towards co-modal and connected travel,
explained Sebastien Renouard, Executive Director AeroSpace &
Defence International at Altran. On an average day in 2010, 6.5
million passengers flew an average of 2,000km on one of 14,000
commercial jets. By 2050, the number of passengers per day will
increase to roughly 44 million globally. Beyond 2040, the study
aimed to find revolutionary airport concepts capable of handling
25-100 million passengers per year.Source: Airport Business, June
2011
http://www.airportbusiness.com/online/article.jsp?siteSection=1&id=45675
175. Eye to the Sky
176. Visions of the Future The following three concept from
EADSs were selected and elaborated inmore detail. The Eye to the
Sky concept. The aircraft traffic area is located above the
terminals, while the flow ofpassengers through the terminals to
their planes is vertical. From arriving atthe airport to reaching
their seats on the plane, passengers use spiralramps that link
every level of the airport. This concept focuses not only
oninfrastructural design but also on solutions for guiding
passengers throughan augmented reality information system. A mobile
device would connect tothe airport network and act as a portable
personal guide to help people findtheir way at the airport. Lean
security systems based on new technologieswould also be
embedded.Source: Airport Business, June 2011
http://www.airportbusiness.com/online/article.jsp?siteSection=1&id=45675
177. Visions of the Future The Passenger Airport Shuttles (PAS)
concept. With a predicted time of at most seven minutes to get from
anywhere in theairport to any Skygate, passengers can choose to
spend more time at theairports central terminal facilities or they
can arrive at the airport less than10 minutes before departure and
still catch their flight. In this decentralised approach,
passengers are moved in Passenger AirportShuttle vehicles which are
guided by an automated central airport controlsystem. An
identification function ensures that passengers and their
traveldata are recognised by the control system as soon as they
board, and thevehicle then offers them a transportation and
information service dedicatedto their specific needs. Aircraft will
be docked to a Skygate, a minimalbuilding that forms the interface
between the aircraft and the PAS. Baggagewill be handled at the
Skygate, reducing the baggage deposition andretrieval times to a
minimum.Source: Airport Business, June 2011
http://www.airportbusiness.com/online/article.jsp?siteSection=1&id=45675
178. Visions of the Future The Extended Airport concept The
Extended Airport concept addresses the vision of providing a
door-to-door travel service in the literal sense by extending the
transportationservice so that passengers (or just their luggage)
are picked up at theirhome or office. In this vision, air transport
and airports are fully integratedwith other transport modes. The
proper competition and collaborationbetween modes of transport are
ensured by a transport planner on the userinterface where
passengers can plan their trips. It will take many revolutionsin
the air transport sector to create solutions that deliver on the
ambitiousobjectives set forth by the European Commissions
FlightPath 2050.Source: Airport Business, June 2011
http://www.airportbusiness.com/online/article.jsp?siteSection=1&id=45675
179. User Friendly Terminals Munich Airports new InfoGates
allow passengers to obtain quick anddetailed information to help
them navigate around the terminal. Passengers using the InfoGate
can simply push a button, which connectsthem immediately to an
information service representative viavideoconference. Six
InfoGates are already operational in the public and non-public
areas ofthe airport, and 17 Interactive InfoGates are positioned at
key crossroadsthroughout the terminals. These consist of
touch-screens mounted on pillars, offering a full range
ofinformation on services, shopping and dining at the
airport.Source: Future Travel Experience, June 2011
http://www.futuretravelexperience.com/2011/06/munich-airports-infogates-offer-improved-wayfinding/
180. Future of Airports David Holm, Principal Architect,
Woodhead, explained that retail, commercial, advertising and other
forms of revenue generation will be crucial within the development
of terminals of the future. Not only do these forms of commerce
provide funding incomes, they also play a key role in crafting the
unique character of the place and in enhancing the total journey
experience. It is our design view that retail and commercial
developments and strategies must be incorporated at the earliest
phases of project planning. In this way, the form of a new project
is designed from the inside out in harmony with the outside in
pressure applied by the equally crucial requirements of exterior
aircraft planning, he said. At the Check-In 2010 Conference in Las
Vegas, Holm referred to four key themes:Source: Future Travel
Experience, March 2011
http://www.futuretravelexperience.com/2011/03/the-airport-of-the-future-2020-thinking/
181. Future of Airports Urban Catalyst Innovative civic and
transport leaders are now seeingairports and their surrounding and
supporting infrastructure, often referredto as airport cities, as
the catalysts of urban growth and often regeneration;a key part of
the c21st polycity concept. Civic Buildings The contemporary
airport within the c21st polycity istodays crossroads celebrating
trade and community gathering. As such theurban structure and the
built forms of the airport must stand as civicbuildings respected
by the community and designed with a sense ofcommunity, flexibility
and longevity.Source: Future Travel Experience, March 2011
http://www.futuretravelexperience.com/2011/03/the-airport-of-the-future-2020-thinking/
182. Future of AirportsSense of Place Our design projects
endeavour to make the subtle connection between context, place
making and built form in order to weave our built form into the
community within which it exists.Total Journey Experience The
transport node, whether it be a domestic or international airport
or multi-modal station, has existed as an evolutionary control at
the edges of regions or borders. As such the node has performed a
variety of functions, ranging from service industries to authority
procedures. This variety of stakeholders has many functions to
address, though all conjoined represent the overall brand and
experience of the transport node.It appears clear that a consistent
approach towards design provides the passenger with a coherent
total journey experience throughout their incoming and outgoing
experiences as a traveller.Source: Future Travel Experience, March
2011
http://www.futuretravelexperience.com/2011/03/the-airport-of-the-future-2020-thinking/
183. Exploring the Airport of 2030 The impact of a master plan,
which often outlines a blueprint for the airportwith a vision for
the next two decades or more, is the most integral part ofthe
planning process and can often provide an idea of how airports
willcontinue to develop in the mid-to-long-term. Curtis Fentress,
principal-in-charge of design, Fentress Architects, said:With
master plans you almost need a crystal ball. You have to design
forflexibility, which can accommodate for future needs even though
you dontknow what these will be. Flexibility really is key and I
think that because ofthis, you will see more airports with
column-free buildings. At LAX wevedesigned large, column-free
buildings so that were completely flexible forany future
developments. This is even something that you can see in thedesign
of Denver International Airport, which has just celebrated its
15thbirthday. Source: Airport Business, July 2010
http://www.airport-business.com/2010/07/exploring-the-airport-of-2030/
184. The Intelligent Networked Airport A passenger-sensing,
self-organising unified network to track the location of every
passenger and bag in the terminal will feature in future airports.
Its not much fun sitting in an airport waiting for a plane. But
might it be less of a chore if you could download your in-flight
films in the departure lounge? Might you even pay for the service?
If you find that airport bars usually serve the best antidotes to
tedium, would you be glad to know that a nearby display can detect
your presence, prompt you when your gate number changes and provide
clear directions to it at drinking-up-and-boarding time? Its being
developed by scientists from the University of Cambridge,
University College London, and the University of Leeds. The idea is
to tidy up the tangle of wired and wireless networks used in most
modern airports by installing a single infrastructure that can
handle GSM, 3G, Wi-Fi and RFID communications, as well as locating
every person and piece of baggage in the building.Source: The
Institution of Engineering and Technology, July 6th
2009http://www.nytimes.com/2009/06/14/magazine/14searchgrimshawside-t.html
185. The Intelligent Networked Airport TINA - The intelligent
networked airport For instance, can we solve problems like bags
being in one place but the passenger not showing up, or a passenger
being on an airplane and not knowing where their bags are? asks Jon
Crowcroft, Marconi professor of communications systems at the
Cambridge University Computer Laboratory. Organising a buildings
network infrastructure in this way could also create opportunities
for airport operators to generate money. In an airport environment,
where in-building communications systems [such as Wi- Fi] are often
used to generate revenue for the airport operator, the adoption of
such a technology could lead to some interesting innovation with
regard to the commercial models under which airports operate, says
Justin Trevan, a consultant at the communications division of Arup
- an engineering consultancy well known for its work on airports,
including Heathrows Terminal 5 and Dubai International
Airport.Source: The Institution of Engineering and Technology, July
6th
2009http://www.nytimes.com/2009/06/14/magazine/14searchgrimshawside-t.html
186. The Intelligent Networked AirportTo track people and
assets, researchers are looking at both active and passive RFID
tags, locating the active tags by comparing the different time
delays of the transmitted signals as they arrive at neighbouring
antenna units, which are typically positioned tens of metres
apart.Being battery-powered and expensive, active RFID tags would
only be suitable where they could be re-used and recharged, such as
when issued to members of staff or applied to airport vehicles. In
contrast, passive RFID tags could be printed cheaply on disposable
paper boarding cards or luggage labels, given to every passenger
and attached to each of their bags. In Hong Kong airport, luggage
is already labelled with bar-coded passive RFID tags that are read
(by conventional short-range means) with two antennas placed either
side of the luggage conveyer belt.Source: The Institution of
Engineering and Technology, July 6th 2009
http://www.nytimes.com/2009/06/14/magazine/14searchgrimshawside-t.html
187. The Intelligent Networked Airport Zinwave application A
long-range passive RFID sensing scheme is novel and technically
difficult. However, Sithamparanathan Sabesan, Michael Crisp,
Richard Penty and Ian White atthe University of Cambridges
department of engineering, have found a way to reducethe fading and
improve the accuracy of RSSI techniques, using an optimised
Zinwaveradio-over-fibre hub with multiple antennas. The first
challenge was getting the range up to 20m. The second, which were
stillworking on, is the resolution at that range. Weve got the
location accuracy down toaround 2m, but wed like to do better, said
Professor White, head of photonicsresearch in the electrical
division of the department of engineering at Cambridge. Tracking
every single passenger anywhere in the building all the time may
not befeasible with passive RFID tags. But the technology could
indicate if a passenger hasmoved from one space to another, maybe
from a lounge to a bar, which is enough totarget a message to a
nearby display, page them, or send someone to find them.Source: The
Institution of Engineering and Technology, July 6th 2009
http://www.nytimes.com/2009/06/14/magazine/14searchgrimshawside-t.html
188. The Intelligent Networked AirportNetwork architecture
specificationsThe basic TINA network architecture is being designed
to support a terminal with typically 1,000 fixed and 500 mobile
video cameras (demanding 10Gbit/s of bandwidth); 500 displays
(10Gbit/s); 500 biometric scanners (10Gbit/s); private and public
fixed and wireless LAN (20Gbit/s); cellular services (10Gbit/s);
TETRA and private radio (500Mbit/s); as well as passive RFID
(300Gbit/s) and active RFID (5Gbit/s). These figures, which include
projections for future demand, are based on input from BAA and
other companies involved with the network installations in Heathrow
Terminals 4 and 5.The software tool can model and simulate
passenger flow, radio propagation delays, optimum antenna position,
and bandwidth requirements to give a top-down picture of how the
network might perform under various circumstances.In this way,
designers can better understand how the flow of people in indoor
spaces, traffic demands and energy consumption constraints might
influence different architectures.Source: The Institution of
Engineering and Technology, July 6th
2009http://www.nytimes.com/2009/06/14/magazine/14searchgrimshawside-t.html
189. TINA Key FactsThe network will support: 1,000 Fixed and
500 Mobile Video Cameras - 10 Gb/s 500 Displays - 10 Gb/s 500
Biometric Scanners - 10 Gb/s Private and Public Fixed and Wireless
LAN - 20 Gb/s Cellular services - 10 Gb/s TETRA and private radio -
0.5 Gb/s Passive RFID - 0.2 Gb/s Active locatable RFID - 5 Gb/s
Aggregate Mean Rate 65.7 Gb/s; assumed Aggregate PeakRate 100
Gb/s
190. Flexible Terminals
191. Flexible Terminals An Austrian company, TMT, has installed
a mobile passenger terminal at Switzerlands Geneva Airport. It is
designed as a flexible structure, to expand and contract airport
capacity, depending on demand. With a growing number of companies
providing such facilities driven by the increasing seasonality of
flight operations and the continuing lack of available finance is
the future going to be "temporary and mobile"? Could this be the
ultimate low-cost terminal? TMTs management stated the terminal can
be installed and dismantled within a week.Source: Centre for
Aviation, February
2011http://www.centreforaviation.com/news/2011/02/14/upwardly-mobile--airport-terminals-that-match-the-seasonal-nature-of-the-airline-business/page1
192. Flexible Terminals Thomas Melcher, managing director and
inventor of TMT The MobileTerminal - Melcher has ambitious plans
for TMT The Mobile Terminal,particularly in emerging markets in
Eastern Europe, Asia and Latin America.In the next three years, we
are targeting 20 to 25 mobile terminalsworldwide, he said. Indeed,
the effectiveness of the terminal solution during major events in
anairports catchment area means discussions are already underway
with theRussian market with regards to the 2014 Winter Olympics,
which take placein Sochi, and the 2012 European Football
Championships in Poland andUkraine. TMT The Mobile Terminal is also
exploring the possibility of rentingits terminal solutions for
short-term periods.Source: Airport Business, April 2011
http://www.airport-business.com/2011/04/first-tmt-the-mobile-terminal-opened-at-geneva-airport/
193. The Airport City This geographical advantage has led to
the rapid rise of the airport cityand, according to Curtis
Fentress, principal-in-charge of design, FentressArchitects, this
is likely to become an increasing trend in years to come. I think
you will see more of the airport city, he explained. In the
MiddleEast, you see a tremendous surge in passenger numbers and
there is thena need for hotels and other services and this is
something that we may seeelsewhere in the next 20 years. Airports
will become more multi-modal andthe construction of office
buildings, conference buildings, air freight facilities,and even
the likes of beauty salons within the actual airport are things
thatare already becoming more widespread. With environmental
sustainability now firmly established toward the very topof the
list of priorities within the field of airport architecture, the
need toexplore the use of green energy is more evident than ever
before. Source: Airport Business, July 2010
http://www.airport-business.com/2010/07/exploring-the-airport-of-2030/
194. Airport Cities: Manchester
195. Airport Cities: ManchesterMore than 10,000 jobs could be
created around Manchester Airport when it is turned into a mini
city.The 400m Airport City project was given the green light after
the government named it as one of its first Enterprise Zones.It is
one of 21 designated areas nationwide that will offer tax breaks
for businesses, simplified planning rules and super-fast broadband
as part of plans to grow local economies and jobs by removing
barriers for new companies.Money raised from discounted business
rates in the area will be available to re-invest in Greater
Manchesters redevelopment.Airport bosses say the Enterprise Zone
status means they can start immediately on Airport City, which is
expected to bring 10,500 full time jobs 13,000 in total over the
next 10 to 15 years. A 60-acre site, centred around Manchester
Business Park to the north of the airport, will introduce new
offices, hotels, shops and manufacturing space.Source: Manchester
Evening News, March 2011
http://menmedia.co.uk/manchestereveningnews/news/s/1416306_manchester-airport-enterprise-zone-will-generate-mini-city-with-10500-jobs