2012 Holiday Planning Webinar

transcript

©2012 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks ofExperian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners.No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. Experian Public.

Marcus Tewksbury, VP, Retail Vertical

Bill Tancer, Head of Global Research

2012 Holiday planning

Visit experian.com/blogs/marketing-forward for up-to-date marketing insights

Introducing our speakers

Marcus Tewksbury, our resident retail expert

Bill Tancer, our resident data expert

Best selling author of Click: What Millions of People do Online and Why it Matters

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Talk track:

Timing the holiday season

The holiday specific buyer

Updated evolution of the buying experience

Specific examples and recommendations to maximize your holiday performance

Tweet using the hashtag #EMS2012

@tewksbum

@billtancer

Patterns and predictability

Repeating year-over-year patterns equal predictability

Do you know what your big holiday days will be in 2012?

Identifying key holiday days

Daily visits on milestone dates

+9% +2%

Seasonal inefficiencies

Discrepancy between transaction rank and volume of emails sent equals email marketing inefficiencies

It’s not just what you say…

To be relevant you must be personalized and dynamic

The story lies in the clues…

1 Text-to-join

Loyalty programs2

Retail address capture3

Targeting the holiday toy buyer

J34 – Aging in PlaceGrandparents and holiday toy shoppers

Evolving in-store experiences

In-store ratings and comments1

Scan to share2

Bring Facebook into the store3

Isolating traffic sources

Checking in on Pinterest

Retail sites with the most Pinterest traffic

Summary

Repeating patterns = predictability

Be personalized and dynamic to remain relevant

Engage through loyalty and text-to-join, leverage through retail data capture

Understand the specific patterns of holiday buyers

Evolve in-store experiences through social integration

Online data as a source for what’s hot for the 2012 holidays

Questions?

Join us for a TweetChat directly following this

webinar

Follow these simple steps:Go to http://www.TweetChat.com

Use the hashtag #EMS2012Log into your twitter account

Participate in the conversation

Visit experian.com/blogs/marketing-forward for up-to-date marketing insights

2012 Holiday Planning Webinar

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