TRENDS 2017WEB + EMAIL DESIGN

Emily Brackett

MARKET DEMANDS

FlexibilityDIY and updates by owner

MARKET DEMANDS

Responsive Works on any device

MARKET DEMANDS

Low Budget

CHEAP SITE: THEN

CHEAP SITE: NOW

THE IKEA EFFECT

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WHERE WE ARE NOW

Large hero image or slider. New: Video for the hero image.

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WHERE WE ARE NOW

Large hero image or slider. New: Video for the hero image.

Long, scrolling pages with centered content.

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WHERE WE ARE NOW

Large hero image or slider. New: Video for the hero image.

Long, scrolling pages with centered content.

Fewer navigational items (and hamburger menus).

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What’s next?

Is This How Your Life Feels?

DISTILL YOUR MESSAGE

DISTILL YOUR MESSAGE

Meaningful graphicsEmotional and/or instructive, not just filler

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DISTILL YOUR MESSAGE

Meaningful graphicsEmotional and/or instructive, not just filler

Engaging writingBrevity, insight, professional quality

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E-NewslettersE-mail Marketing

SHORTEN & SIMPLIFY

TARGET, SEGMENT, PERSONALIZEWhy it matters

TARGET, SEGMENT, PERSONALIZE

Collect more info Collect or build beyond the email address

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TARGET, SEGMENT, PERSONALIZE

Collect more info Collect or build beyond the email address

Create multiple lists and segments At sign-up or based on interaction

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MAKE EVERY ELEMENT COUNT (Even Non-Opens)

DISTILL YOUR MESSAGE

Meaningful graphicsEmotional and/or instructive, not just filler

Engaging writingBrevity, insight, professional quality

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Number 1 Trend?

BE CLEAR, FOCUSED AND MEANINGFUL

TRENDS 2017WEB + EMAIL DESIGN

VisibleLogic.comMailOnTheMark.com