Post on 10-Jan-2016
description
transcript
Czech Internet Forum 2009
The World of Search
3
Global players do not win everywhere
Value of Local Knowledge
China (2001)S. Korea (1999)
Czech Rep (1996)
Russia (1997)
Russia’s Leading Search Engine
Liveinternet.ru -- Nov 09
Russian market
On a growing market
Liveinternet.ru – Nov 09
Russian market
6
Comscore data
The fastest growing search engine in the world
7
2003
2000
Yandex School of Data Analysis
From creative idea to a leading Russian technology company
Fact extraction technology in Yandex.News
The first contextual banner is displayed
Yandex.ru website is launched
Bible search software
The idea to combine computer search & linguistics
The team joins CompTek
Search for patents bureau
History
2007
2006
2005199
72002
1994
1998
1993
1989
Incorporation of Yandex
Breakeven point achieved in Q3
Internet conference with the President of Russia
Yandex Advertising Network
2004
Proprietary anti-spam software
“parallel search” technology
2009
Mission:To answer questions
Russian market
Explicit and implicit
Explicit questions
10
SERP
Explicit answers
11
Implicit questionsYandex Highlights
12
Implicit questions
NewsNews
Traffic jams/maps
Traffic jams/maps
MailMail
MarketMarket
WeatherWeather
MoneyMoney
AutoAuto
Photo SharingPhoto Sharing
Blog searchBlog search
Yandex Highlights
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13
Technology+
Information
Search
Machine learning
Computer liguistics
Ad Targeting
News,
blogs
aggregator
Mail anti-spam
Traffic jams
Product
matching
14
Traffic jams
GPS tracks aggregator (Web-2.0 for mobile devices)
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15
SearchWeb, Maps, News, Blogs, Pictures,
Video, Goods, Auto, Music, Enciclopedia, …
Russian Scientific school
16
Yandex School of Data Analysis
17
Components of success Technology
Technology
Technology
Local services
Local infrastructure
Local culture
18
19
Yandex data centers
Local infrastructure
Our own datacenters make Yandex stable and accessible from different Russian regions
20
Local culture
21
Q&A
Questions?
Yanswers.