emerging digital screen

media

trends MARCH 7, 2012

LINDA HOFFLANDER chief strategy officer, saddle ranch digital

SADDLE RANCH DIGITAL

we know our customers, we identify

business challenges, we deliver solutions

Customer.

Challenge.

Solution.

trends from who’s POV?

from the back-end: TECHNOLOGY

SOLUTION PROVIDERS

POV

from the middle: DIGITAL SCREEN MEDIA

DEPLOYERS POV

from the front-end: CUSTOMERS POV

business model shifting

integration maturation

business intelligence as a driver

experiential: interaction and

transaction

traditional ‘bricks and mortar’

introduces their mobile phone

or tablet to their in-store

experience

brings the store to the consumer

via technology through a variety

of channels and media

SOURCE: Alison Paul, Vice Chairman and U.S. Retail and Distribution Leader of Deloitte

example: the consumer buying pattern shift

the challenge

evolving ‘bricks and mortar’ to

meet the changing consumer and

retail spaces

possible

solutions

TREND

the expectation of integration is now

integration maturation

mobile. on-line: tablet and PC. POS system. business

intelligence. database. digital signage. experiential

mobile. experiential.

Yankee Group research expects the smartphone

market will soar to more than 175 million devices by

2015, up from 97 million in 2011.1

1. SOURCE: Enterprise Mobility – eWeek By: Clint Boulton, 2012-01-16 With Stats from Yankee Group. Android, iOS Will Comprise 74% of

Smartphones Purchased.

PHOTOS COURTESY OF iSIGN AND COMQI.

• RETAIL. FOOD SERVICE. HOSPITALITY. EDUCATION. GOVERNMENT.

FINANCIAL SERVICES. CORPORATE. TRANSPORTATION. PUBLIC

SPACES. SPORTING VENUES. HEALTHCARE. RETAIL. FOOD SERVICE.

HOSPITALITY. EDUCATION. GOVERNMENT. FINANCIAL SERVICES.

CORPORATE. TRANSPORTATION. OPEN SPACES. SPORTING VENUES.

HEALTHCARE. RETAIL. FOOD SERVICE. HOSPITALITY. EDUCATION.

GOVERNMENT. FINANCIAL SERVICES. CORPORATE. TRANSPORTATION.

PUBLIC SPACES. SPORTING VENUES. HEALTHCARE. RETAIL. FOOD

SERVICE. HOSPITALITY. EDUCATION. GOVERNMENT. FINANCIAL

SERVICES. CORPORATE. TRANSPORTATION. OPEN SPACES. SPORTING

VENUES. HEALTHCARE. RETAIL. FOOD SERVICE. HOSPITALITY.

EDUCATION. GOVERNMENT. FINANCIAL SERVICES. CORPORATE.

TRANSPORTATION. PUBLIC SPACES. SPORTING VENUES.

HEALTHCARE. RETAIL. FOOD SERVICE. HOSPITALITY. EDUCATION.

GOVERNMENT. FINANCIAL SERVICES. CORPORATE. TRANSPORTATION.

OPEN SPACES. SPORTING VENUES. HEALTHCARE. RETAIL. FOOD

SERVICE. HOSPITALITY. EDUCATION. GOVERNMENT. FINANCIAL

SERVICES. CORPORATE. TRANSPORTATION. OPEN SPACES. SPORTING

VENUES. HEALTHCARE. RETAIL. FOOD SERVICE. HOSPITALITY.

EDUCATION. GOVERNMENT. FINANCIAL SERVICES. CORPORATE.

TRANSPORTATION. OPEN SPACES. SPORTING VENUES. HEALTHCARE.

business intelligence as a driver

BI and data analytics are influencing

decision making in real-time

TREND

fdsfdas

TECHNOLOGY TRENDS • large format video walls

• all-in-one displays

• clean LCD displays

• digital menu boards (service environments)

• cloud technology

• interactive displays

• LED solutions

• mobile convergence

• outdoor LCD displays

• small screens/higher functionality

fdsfdas

BUSINESS TRENDS THIS WILL VARY BY BUSINESS MODEL, BUT MAY INCLUDE…

• innovation

• integration

• leveraging business intelligence

• digital media

• enhanced supply chain management

• focusing on Brand

• reduced store footprint (in retail)

• talent and training

fdsfdas

CONSUMER TRENDS • increased control

• increased mobile usage

• increased tablet usage

• reduced brand loyalty (GenY)

• price and inventory shopping

• looking to social media for buying opportunities

ROI

increased performance

lowering total cost of ownership

reduced floor space

reduced communication costs

key take aways

consider all POV’s

ask the best questions

understand YOUR customer’s needs

identify business challenges

deliver solutions/results

SADDLE RANCH DIGITAL Booth #C11 & #431

Saddle Ranch Digital creates dynamic content solutions that

engage audiences via digital signage and across other technology

driven platforms. Our creative services include the design and

production of still graphic templates/menu-board style content,

animated graphics and fully customized content programming that can incorporate b-roll /

secondary footage, on-screen talent, customized graphics, animation and dynamic

visual/audio effects. Our solutions deliver content that directly affects the business

challenges of your organization.

Award winning content strategy and production. With roots in Hollywood film

production and digital place-based media, we bring over 25 years of content creation

experience to our work delivering high-impact digital media for all size screens. We lead

with performance focused content as the most critical business factor. A simple focus

that’s proven successful for our clients.

www.SaddleRanchDigital.com

LINDA HOFFLANDER Chief Strategy Officer

Saddle Ranch Digital

lhofflander@saddleranchdigital.com

952.201.3248

Linda adds more than twenty years’ experience in the consulting, business development,

technology, and communication industries. She specializes in corporate strategic

planning as it relates to the business case, design, deployment, and maintenance of

digital screen media networks.

Past experience includes senior-level and executive positions with several international

and national firms including The Handa Group, a digital screen media consulting group

based in Minneapolis, Wireless Ronin Technologies, Inc., where she served as vice

president and chief marketing officer, John Ryan Performance and others.

A noted public speaker, Linda is a recognized expert in digital screen media: digital

signage, digital menu boards, and interactive touch screens. She lectures and provides

coaching and strategic planning support to executives, corporations, and organizational

leaders and employees in harnessing the power of technology based solutions.

Thank you.