ArnAud robin online marketing manager at kontestSocial Media London, January 24th, 2012

on facebook and the web

How to run SucceSSfuL conteStS

about contestsWhat you should knoW

a Websitea fanpage on facebook

a blog

where ?

why?

targetyour audience

Qualify new leads

build a database

launching a neW productlaunching a facebook fanpage

special days and events

when ?

tips to run a successful competitionthe best practices

everywhereMake it available

Mobile Web facebook

chez zucky

coMply With proMotions guidelines

use an application

Write Mandatory Mentions

on facebook

don’t use facebook features

for entry or registration

as a voting MechanisM

to notify or announce Winners

in every country Where it’s available

legal obligationsmake sure to respect the law

sWeepstake

Quiz or poll

instant Win

photo contest

Make it siMplefun, quick and easy

beautiful and attractive design

eye-catching position on Website

creative designfor better impact

Money

high-tech products

travels

virtual goods

offer exciting prizesthe main reason people enter

partnershipsadvertising

social netWorks

Website

eMail database

spreadtheword

proMote your caMpaign

thank and reWard

provide links

explain the benefits of being fan

engage peoplebefore they leave

ask precise inforMation

target your leads and fulfill their needs

Mesure your roi

collectdata

rocket your social marketingto conclude

incentive

poWerful tool

advertising

triangle of success

a Word aboutkontest

www.kontestapp.com

turnkey platforM

social Marketing

Multiple channels

thankyou

www.kontestapp.com