Post on 27-Jun-2015
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Marketing on a Shoestring
Marketing your business is not all about spending money. What you
need is creative ideas and a can-do approach in order to promote your
non-profit — not loads of cash.
www.marketingdonut.co.uk/marketing/marketing-strategy/marketing-on-a-shoestring
Social Media
• 15-20 minutes per day on social media
#1900,000,000
#2310,000,000
#3 255,000,000
#4250,000,000
#5 120,000,000
www.ebizmba.com/articles/social-networking-websites
YouTube• More than 1 billion unique users visit
YouTube each month• Over 6 billion hours of video are
watched each month on YouTube—that's almost an hour for every person on Earth
• Creativity = Viral
Blogs• Humanize your business• Give your target market information• Drive traffic to your website• Build your organizations credibility and
become a expert resource
• Dress for Success• Wordpress
Website• Simple design• Easy to use• Donate button• Link to blog and
social media• Wordpress• Google Ad Word
s Grant
Public Relations
• News releases• Media relations• Presentations• Host free
seminars• Submit your
organization info to directories
Other Public Awareness
Look for opportunities that are affordable and reach your target audience
• Tradeshows• Job Fairs• Health Fairs• Parades• Festivals
Networking
• Rotary• Toastmasters• Chambers of Commerce• Wichita Independent Business Association• East Wichita Business Association• Wichita American Marketing Association• Public Relations Society of America• Junior League of Wichita• And more……
Print Collateral
Business Cards & Brochures
• Professional appearance
• Consistent look
Postcards• Have a specific purpose • Be eye-catching• Get your nonprofit mailing status and use
it!
Media
• Radio PSA’s• TV PSA’s
• Cox Communications• Appearances
• KWCH• Domestic Violence Safe Project
• 99.7 Lite FM • Gayla@LiteWichita.com
Billboards
• Atomic Billboards• PSA Application
• Flip Hound• Fliphound Tour
Email Marketing
• Develop a database and continue to build it
• Always provide opportunity to opt-in on website
• Mail Chimp• Constant Contact
Ideas & Events
Pinterest • Child Abuse Prevention• Choosing a College• Fundraisers
Community Calendars
• TV Stations• Radio Stations• Newspapers• Chamber of Commerce• Go Wichita• Wichita 360
Questions?
Thanks for Attending!
Cindy Milesonashoestringmarketing@gmail.
com