Post on 12-May-2015
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How to engage users over time.
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Who we are and what we do.
About Us
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Team of 130+ people across 5 countries
Cross platform specialists since 2005
400+ apps -> past 12 months
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More than 100 brands and agencies have put their trust in us.
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How to engage users over time.
Mobile Apps:
Life after Christmas
What’s wrong with 1M people using your app once? A one-off app can be a great investment not only for Christmas.
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Due to high complexity, core business apps
may take up to a year to develop. One-off
apps are often less complex and can be
launched within weeks.
They can be more innovative and creative
which may leave a deeper impression.
Use one-off apps to promote core business
apps and services to drive indirect revenue.
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Some advice.
But if you’re in for the long haul... ENGAGE
The fundamentals
Your business concept USPs
User engagement and experience
Build on your app’s features.
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26% of app downloaders become loyal users.
Reported findings show that 26% of apps
were used once, never to be used again.
BUT - at the other end of the user spectrum
- the loyal followers show that another 26%
go on to become the most loyal customers.
Make them stay with you.
9 Source: Bizreport.com 26th February 2011
Your business concept
What will you achieve with the app?
Who is the end user?
What is your USP?
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Engagement and user experience
How to display your product value within your app.
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Keep it simple
Intuitive screen flow
Maintain engagement
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Dynamic content
Brings the app to life
Gamification
Implementing powerful game mechanics
into your apps increases user engagement
Socialisation
91% of mobile users socialize. Use it.
Discounts and offers
They work. O2 PM had 200K redemptions
out of 1,3M downloads
Build on your app’s features
Be ahead of the competition
Evolve features and content
Keep up with device capabilities
Integrate with new technology
Be killer:
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mobile
Christine Linder Head of Agency Relationships
cl@goldengekko.com
+34 663 306 379