Post on 20-Jan-2015
description
transcript
Social
Networking and Media
Media = a way to communicate
Network = interconnected system of things
or people
Social = being connected to
others
?
What is a Social Network?
You
Joe
May
EddieMargaret
Bill
Jeanine
Estelle
Joe
You
You are connected to Joe.
Joe is connected to the people in his network.
The people in Joe’s network are connected to other people.
How do you Engage your Social Network?
Face to Face – One to One
Face to Face – One to Many
Traditional MediaOne to One & One to Many
Posters
Websites
Brochures
NewslettersSnail Mail
What is Social Media?
Many to Many?
Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use
web-based technologies to transform and broadcast media monologues into social media dialogues. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] Businesses also refer to social media as consumer-generated media (CGM). Social media utilization is believed[
who?] to be a driving force in defining the current time period as the Attention Age[citation needed]. A common thread running through all
definitions of social media is a blending of technology and social interaction for the co-creation of value.
http://en.wikipedia.org/wiki/Social_media
Social media is about connecting, communicating collaborating and creatingonline
Social media is not a fad...
It’s not going to go away...
6S created and distributed the survey to a database of over 10,000 Canadians including members of the Vancouver Board of Trade.
The survey polled Canadians on the purpose of their social media use, as well as the popularity of the available sites and the effectiveness of using this medium.
http://www.6smarketing.com/social-media-survey-results/
Survey highlights include:
• 70% of Canadians say they use social media. (66% in USA)
• Facebook is the most popular social networking site with 70% of people surveyed currently having an account.
• 47% of Canadians use Twitter and the majority of users are 19 – 25 years of age.
• YouTube & Flickr are the most popular (visual) social media sites with 38% & 29% (respectively) of people surveyed using the sites.
• 42% of Canadians do not blog, while 58% do blog.
• 74% of people who blog, do so for personal purposes, 57% blog for work and 35% blog for both.
• 61% of businesses said they track what people are saying about their brand online.
The face of communications has shifted dramatically...
Social media provides businesses, agencies and people the ability to connect with communities and networks as they increasingly live and work online.
Social Media for
ConnectingCommunicating
CollaboratingCreating
Social Networking
Blogs
Maps
Timelines
Video Sharing
Photo Sharing
Collaboration
Mix ‘em up}
The Steps
Step 3
PLAY Keep what works
Step 2Pick 3 Social applications Sign up for free accounts
Step 1
Decide on a username Don’t change it
One Example
Facebook – Create a Facebook page for your Hub – post all your news and events there
Blog – Create a blog for your Hub – use it like a newletter
Flickr – Sign up for Flickr account for your Hub – start adding your pics
Use one username to identify your Hub
Cross link and cross post
Your Facebook page should have links to you Blog and your Flickr account
Your blog should have links to your Facebook page and your Flickr account
VoiceThread
Timeline
YouTube Channel
LiveStream
Google Maps
Blog or Website
All of these are
Free (or really cheap)
Easy
Accessible
Ways to Share your Story
Find Sto:lo Nation Hub on the web at:
Stolohub@gmail.com
http://twitter.com/StoloHub
http://www.facebook.com/stolonation
http://www.livestream.com/stolonationhub
More to come...