Social Media for Job Seeker Customers

transcript

Sandra Hastings Hastings.Sandra@gmail.com 1

I am energized by the infinite possibilities we have to creatively solve challenges and position for the future. And,

I am eager to work with you to find customized solutions to your most pressing concerns.

Sandi Hastings

Sandra Hastings offers training, marketing, and management services to

help you reposition your business and/or workforce system:

Web site design and redesign services to update your Internet site from

static to interactive and tips as well as strategies for using e-marketing to

rebrand your workforce system.

Services to redesign your capacity building efforts to utilize Web 2.0

tools to offer just-in-time training and to integrate tools that improve

connectivity and collaboration among employees at multiple worksites.

Management consultation to help you create the strategy and road map

for lasting change that aligns with current trends and legislative mandates.

Recruitment webinars and podcasts for businesses - especially small

and medium-sized businesses - to help integrate competitive recruiting

practices (e.g., emerging use of social networking tools). am eager to work with you

to find customized solutions to your most pressing concerns.

Sandi Hastings

Sandra Hastings Hasitngs.Sandra@gmail.com 22

Sandra Hastings

Sandra Hastings Associates

Sandra Hastings Hastings.Sandra@gmail.com 3Sandra Hastings Hastings.Sandra@gmail.com 3

Learn how to harness technology – Social Media

– to improve job seeker outcomes and your own

career

Today’s Topics

Common definition of social media & why it’s important

Recruitment trends & statistics

Job seeker social media tools

Session review/Q & A

Brainstorm additional training topics

Sandra Hastings Hastings.Sandra@gmail.com 5Sandra Hastings 5

Social media is online content created by people

Content readers Publishers

One to many Many to many

Monologues Dialogues

Source: Wikipedia, 2009.

Online relationships for personal, political,

and business use

“Relationship Building and Creating Trust!”

Brand in control Audience in control

One way message delivery Two way conversation

Repeating the message Adapting the message/beta

Focused on the brand Focused on the

audience/adding value

Educating Influencing, involving

Organization creates content User co-creator of content

Web 2.0 tools are interactive social media tools used to build Internet relationships

Web 3.0 tools are interactive social media tools used to build relationships using all mobile devices

1. President Obama’s administration is using social media to promote transparency & communication

www.opendol.ideascale.com/

www.Facebook.com/Departmentoflabor

www.youtube.com/usdepartmentoflabor

www.twitter.com/usdol

www.Data.gov

www.recovery.gov

www.dol.gov/recovery

2. It expands our service delivery options in a tough fiscal

environment

Innovative online services – especially for UI customers (ARRA )

Preparation for future with more services & less funding

3. Social Media is no longer a trend, it’s a critical strategic business

mandate

• 63% of Americans have broadband access

• More than 4 in 5 US online adults use social media at least once a month

• Half of these users participate in social networksForrester Research, Inc. August 2009

• Social media use by business grew from 27% in 2007 to 80% in 2009UMass Dartmouth Center for Marketing

November 17, 2009

4. Our customers are online…we must respond to remain competitive

• Businesses use social media to recruit and hire

• Younger customers (16-45) expect social media advice

5. Our competitors are using sophisticated social media strategies

www.manpower.com

www.kellyservices.com

1. More tools for building online services – especially for

reemployment customers and businesses

2. More online resources for job seekers to access

3. Better resources for reaching and maintaining

relationships with customers

4. Tracking tools to analyze customer traffic and social

media marketing patterns

5. 24/7 access to learning opportunities to keep staff skills

current

1. Text messaging

2. Blogging

3. Facebook page

4. LinkedIn page

5. News alerts

6. Multiple languages

7. Videos

8. Podcasts and jobcasts

9. Contests

10. Nonrecruiting sites

Ten tools used by most businesses to hire new workers

11Sandra Hastings Hastings.Sandra@gmail.com

Most Hiring Managers

Use Social Media

Researching Candidates

75% use LinkedIn

48% use FaceBook

26% use Twitter

Sourcing Job Candidates

66% use LinkedIn

23% use FaceBook

16% use Twitter

How do you prepare job candidates

for these hiring trends?

Multiple options for

interaction

Websites

should

provide

opportunities

conversations,

feedback,

information

sharing &

networking

Is your website

interactive?

Personal Statement

Sources for building Web sites include:

www.weebly.com, www.intuit.com, www.godaddy.com

Multiple formats &

Portfolio options

Two examples of

portfolio/education Web

http://www.efoliominnesota.com

http://sites.google.com

Minnesota’s ISEEK.org provides education & training

resources, online learning, & financial aid information

A great way to

demonstrate

programming

skills

America’s Virtual One-Stop CareerBuilder

CareerStallion

Indeed JobsearchUSA LinkUp Monster

Monster Newspaper Partnerships

SimplyHired and USAJobs.

Highlight the central theme

Provide a link to your Website’s URL

Include images (http://www.istockphoto.com)

Have an RSS Feed link & provide multiple sharing options

Use Internet communication basic rules:

Offer an easy “unsubscribe” option

Provide a way to change address

State your privacy policy

Have contact information including street address, phone

number, website, and fax number for your organization

Segmentation breaks your audience

into groups of customers with

similar characteristics

The goal is building relationships,

to know your audience’s needs

Segmenting your list will lead to

more targeted messages with action

If you don’t segment, you are not

building relationships with

individuals targeting specific

interests

You can group by:

Ready to Work

Career Advancement

Career Exploration

Job Interests

Use eNewsletters to:

• Invite job seekers to events –

job fairs, workshops

• Promote job seekers to hiring

companies

• Share program updates

• Share success stories

• Offer training individuals

• Survey job seekers needs and

interests

Get customizable templates, advice, survey/polls, metrics, and other personal services from ESPs

Everyone has a

YouTube video

account…Does

your workforce

system?

78.6% of total U.S. Internet audience viewed an

online video in 2009

Average video viewer watched 385 minutes of

video, or 6.4 hours

107.1 million viewers watched 6.8 billion videos on

YouTube.com (63.5 videos per viewer)

The duration of the average online video was 3.5

minutes April 2009 Data comScore Video Metrix Service

Broadcast testimonials that describe how you serve job seekers

Attract more traffic to your job seeker Web site

Post videos on Web site or link within an eBlast or eNewsletter

Is FREE service to increase your visibility

Share labor market information & economic forecasts

Offer new services and programs

Use training videos to teach job seekers (http://commoncraft.com)

Teach job seekers to create resume videos

Post federal government updates

LinkedIn is a business-oriented social networking site for professionals

to develop and maintain a list of contact details of people they know and

trust in business – their ―connections.‖

LinkedIn can then be used to find jobs, people and business

opportunities recommended by someone in one's contact network.

Employers can list jobs and search for potential candidates.

Job seekers can review the profile of hiring managers and research

companies to discover which of their existing contacts can introduce

LinkedIn also allows users to research companies where they

may want to work

Create a compelling profile.

• Job seekers should create a personal profile

• List organizational affiliations

• Create and join Groups – participate in discussions

• Grow a list of connections through the “people you may know” suggestions

• Recommend other people/organizations and have others recommend them!

• Can supply link to your workforce Web site!!!!!!

Job seekers can do key word searches,

browse jobs- LinkedIn and Web, research

companies, talk to individuals working in

companies, apply for jobs, & forward jobs

to others.

A free, online social networking site that connects people through online communities

1/3 of global audience is 35-39 years of age

1/4 of global audience is over 50 years of age

You can gather people with like interests!

Start groups for job seekers - job clubs etc.

Have job seekers start their own groups

Ten Ways to Use Facebook

to Find Work

1. Don't forget the public nature of Facebook

2. Post a full profile similar to a resume

3. Clean up your photos – keep them professional

4. Don’t be boring – companies want to hire fun employees – just

keep it clean

5. Ask for help -your friends & colleagues expect to help you in your

job search process

6. Show your knowledge to your network – post information on your

site that showcases your knowledge & experience

Ten Ways to Use Facebook

to Find Work

7. Search for people from different industries, schools, universities

etc. – use tools like WINK to find old friends

8. Join groups -using the search tool within Facebook, search for

topical and relevant groups within Facebook to begin networking

9. Engage and share with people - get involved in network

conversations. Don't make meaningless comments - add some

opinion and in depth answers.

10. Network - the bigger your network, the more secondary and third

level contacts you’ll have. Put all your details in your email

signature -your LinkedIn profile url, your Facebook profile url or

your @Twitter name?

A service for friends, family, and co–workers to communicate and stay connected with frequent answers to one simple question:

―What are you doing?‖

Also called a ―micro-blog‖ (140 characters or less) and entries are called ―Tweets‖

2.5 million people visit Twitter.com each monthcompared to 41 million visitors on Facebook

More than 7,000 job openings at Sears and Kmart will be

posted by TweetMyJobs.com.

Experts use Twitter to advertise and market its brands to

18- to 34-year-olds - the mainstay of the social

networking site.

1. Job seekers create an account on TweetMyJobs.com.

2. They link their profile to their Twitter account

3. They can subscribe to any of the 8,397 job channels.

26,274 jobs found

• Attract and stay connected to youth and younger adults – promote

workshops

• Post ―in-demand‖ and ―hot jobs‖ on Twitter to expand your applicant pool

• Connect with tech-savvy unemployed and underemployed to offer skill

upgrades and training services

Flickr - Photo Sharing Application

Message Boards – a segment of a Web site that

hosts an open discussion among users

Podcasts—Short recordings about a variety of topics

that can be purchased, downloaded for free, or posted

on web page

Blogs - A portion of a website (or a separate entity

altogether like Twitter) in which an author posts

discussion topics or information to be shared with

followers

Personal Blogs = online “diaries”

Organizational blogs = Information sharing/news updates

• Have staff present small bits of job search information on

podcasts (no more than five minutes is best)

• Upload podcasts on resource room computers, on staff

desktops and on your Web site

• Have management create podcasts to share updates with all

workforce center staff

• Have management staff create training podcasts to help staff

improve performance in specific areas

• Assign staff to write ―job search‖ blogs to address the most

common issues that stump local area job seekers

• Post the blogs on all computers – staff and resource room

and upload the blogs to your Web site

• Make sure the blogs encourage comments from the

audience - have a forward and share functions

• Publish a list of job search/social media blogs for staff and

job seekers subscriptions to keep them abreast of latest

information – provide blog links on your Web site

http://www.forbes.com/leadership/careers/?feed=rss_leadership_careers

http://applicant.com/

http://www.careerhubblog.com/main/

http://blogs.jobdig.com/diggings

http://www.jibberjobber.com/blog/

http://careersthatdontsuck.com/

http://blog.simplyhired.com/

Experts say you must log 10,000 hours of learning to become a Social Media expert and maintain that status

1. Review staff capacity and create capacity building

opportunities

2. Integrate Social Media strategies throughout your workforce

system

3. Develop toolbox of new tools & products

4. Action plan to improve your own workforce system’s job

seeker services

Getting Started with Facebook

Social Media Marketing (Dale Evans)

Beth Kanter Blog – How Nonprofits Can Use Social Media

Jay Love Blog – CEO eTapestry -- Jay Love Twitter Page

Getting Started with Google Analytics

LotusJump – Website Marketing Made Easy

Flickr http://www.flickr.com

Blogger https://www.blogger.com/start

Podcast.com http://podcast.com

Twitter http://twitter.com

Linked In http://www.linkedin.com

Weebly.com

Godaddy.com

Slideshare.com

Sandi Hastings

Sandra Hastings Associates

Contact Information:

Phone: 860-643-0624

www.sandrahastingsassociates.com

Hastings.Sandra@gmail.com

Follow my blog http://sandrahastings.wordpress.com/

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