Social Media on a Shoestring Budget

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Introductions

1. Your Name2. Business or Nonprofit3. Where It Is Located

Marketing Firm• Launched 2nd Small Business |October 2007-Current | Cross

Creative Marketing• Hired First Employee in 2010• Hired First Intern in 2010• Hired Second Employee in 2011• Looking to hire Second Intern in Fall of 2011

Over the Next Two Hours

“I Don’t

Get It”

“I Get It”

“I Don’t Get It”

“I Get It”

“I Get It & I love

“If you don’t love social media, you’ll suck at social media.”

Jay BaerConvince & Convert

What is Social Media?

Social media is the use of technology combined

with social interaction to create or co-create value.

• It’s a conversation, not a lecture

• It’s an extension of everyday interaction

• It’s group driven, not top-down

• It’s messy, disorganized & hard to control – downright chaotic at times

• It’s a tool, not an end-point

• It’s where your customers and prospects spend their time

• It’s Facebook, Twitter, YouTube, Blogging, LinkedIn, Slideshare, FourSquare, Yelp, Flickr, and hundreds of other web tools

• It’s people doing what we’ve always done:• Talking

• Arguing

• Sharing

• Connecting

Years to Reach 50 million Users

•Radio 38 Years

• TV 13 Years

• Internet 4 Years

• iPod 3 Years

• Facebook alone captured 200 million users in less than a year

• Facebook in 2011 has over 500 million users

50% of the world’s

population is under the age of

96% of millenials have joined a social network(1978-2000)

If were a country it

would be the 3rd largest country

Fish Where The Fish Are

Heart of Social Media?

Blogging

Blogging: What is it?

A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log. The activity of updating a blog is called “blogging” and someone who keeps a blog is a called a “blogger.”

What Do I Blog About?

• Complain• Pick a newsworthy story• Create a List• Teach•Guide• Tell a Story•Write a Tip• Play the What If Game• Review Something• Publish Other People’s Content

Overcoming Writers Block

• Change Your Scenery• Change Your Methods• Surf the Web• Start in the Middle• Read• Start a New Document• Play a Game• Find an Inspiring Image• Pretend You’re Writing a Letter• Research

Can I make money by blogging?

www.crosscreativemarketing.com

$360.00

$86,400.00

$360.00

$17,280.00

• 1.5 hours to write the blog – FREE (kind of)• 1 hour to set-up the blog – FREE (kind of)• New Client – Priceless ($360.00)

How US Companies Are Using Social Media

Source: Remarkablogger.com

Awareness vs. Usage

BLOGGING

MARKETING

What will you do with this

new marketingpower?

Action Steps

• Decide if …• You should be the person who should blog

• Someone in your organization should blog

• Hiring a ‘ghost blogger’ is the way to go

• Choose a blogging platform

• Decide how often to write your blog

• Get Blogging!!

Did you move any closer?

“I Get It”

Questions?

Thank You For Coming!“Social Media On A Shoestring Budget” and the above logo are the sole