Post on 10-May-2015
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2. Lisa Ann Landry Lisa Ann Landry - Knows Social Media!Holds an Advance Certificate Social MediaCo-Creator of Success Strategies for Marketing with Social Media (Udemy.com) Discount coupon http://tinyurl.com/VSIPP14Delivers Social Media training nationally & internationallySkillPath Guest BloggerRanked among Twitter Elite in Seattle by HubSpot Klout score 55 LinkedIn Profile ranks among the top 5% of those viewed in 2012#VSIPP14 3. #VSIPP14 4. Achieve Success with Social Media 1. 2. 3. 4.No! Push MarketingEducation Based Marketing. Yes!Givers Gain Law of Reciprocity Determine your goals Though leaderSearch Engine Optimization (SEO) BenefitResponseIt takes strategy to accomplish A few ideas follow #VSIPP14National Rental CarVisibilityDecrease time to conversion Highlight products services Find new projects & clients Tell company story Develop better ideas Find partners Develop brands voice Provide customer service.More depth here http://tinyurl.com/VSIPP14 5. Could Blogging Be Your Front Door to Social Media?Advantages: Blogs are simple to create - WordPress 2. Search engines love blogs! And search engines can be notified when content is updated 3. Blogs give visibility 24/7 365 4. The comment box allow readers to interact 5. Great for storytelling, pictures and advice 6. Readers can subscribe to be automatically notified when new content is added 1.#VSIPP14 6. Blogging Tips - Exercise Where to get content ideas Printed materials all around - BrainstormFrom the heads of your tribeThemes BrainstormConversational toneWritten 7th grade level#VSIPP14ScanableEditorial CalendarLength 300 to 500 wordsSales EventsFrequency 1 3Based Marketing ThemesBlog Content Education PromotionsReading ease 60 or higher 7. The Big 5 Google+, YouTube, Twitter, Facebook, & LinkedIn Google+ Demographics Whyits important Culture#VSIPP14 8. Google+ Tips ProfilePlaces Section -Places lived. Cities & states entered here can impact local searchesHead shot photoCover photo to personalize itAbout Page of your Google+ ProfileStory Section - Tagline, Introduction & Bragging RightsThe Introduction sectionLinks SectionGet Followers Work Section (doesnt influencing search results) Employment field is critical to being found in Google+ search results your company name & define your employment with important phrases.Link to your new Google+ page on your other social mediaGoogle+ Badge on your siteFollow your followers Lists#VSIPP14 9. Google+ Tips - Page Optimize Your Google+ Presence for Search 1.2. Introductionthat really tells your story. - include keywords in both Allcontact information & details for your other social networks; Heresan in-depth guide with more tips on setting up your page. Signup for Google Local.Connect your YouTube account.tagline is a plus,Add a G+ badge & button to your website.your Google+ business page.Linking the various arms of your web presence to your G+ page Complete A catchyIntegrate Your Web PresenceSet up Google+ Direct.Engage Your Audience Using Googles Unique Tools Circles.Communities.Interactive Posts.Hashtags.Hangouts. 10. The Big 5 Google+, YouTube, Twitter, Facebook, & LinkedInResources What is Google Plus? A Complete User Guide. (Videos and Blog)Google Plus Cheat sheetGoogle+ Dimensions Cheat SheetCreating Google Plus Business Pageshttp://www.virante.com/blog/2011/11/ 09/complete-guide-to-optimizing-yourgoogle-brand-page/#VSIPP14 11. The Big 5 Google+, YouTube, Twitter, Facebook, & LinkedIn YouTube Demographics Whyits important Culture#VSIPP14 12. The Big 5 Google+, YouTube, Twitter, Facebook, & 6. Search-Friendly Video Tags LinkedIn YouTube TipsTitle tag of your video Video description1.Channel Setup and DesignVideo keyword tags2.Video Content StrategyVideo category tags3.Calls to Action7.Playlists4.Annotations8.Engage, Engage, Engage5.Thumbnails9.Subscriptions, Social Outreach & Cross Promotion10.Analyze#VSIPP14Insights 13. The Big 5 Google+, YouTube, Twitter, Facebook, & LinkedIn Resources How to embed video(Video) 4 Mistakes You Make When Posting Video on Your Blog#VSIPP14Social Media Avatar Sizes & Dimensions Cheat Sheet 2013YouTube and online video content marketing 14. The Big 5 Google+, YouTube, Twitter, Facebook, & LinkedIn Twitter DemographicsWhy its importantCulture#VSIPP14 15. The Big 5 Google+, YouTube, Twitter, Facebook, & Twitter tips LinkedInIntroducing: The Ultimate Twitter Resource Book31 Twitter Tips: How To Use Twitter Tools & Twitter Best Practices For BusinessIncreasing Engagement Tips#VSIPP14 16. The Big 5 Google+, YouTube, Twitter, Facebook, & LinkedIn Facebook Demographics Whyits important Culture#VSIPP14 17. The Big 5 Google+, YouTube, Twitter, Facebook, & LinkedIn Facebook tips Profile Limited to 5KFor friends Photos, videos, games, lifePage For businessNo limits of fansBrand with logo & cover photoAppsBusiness photos, videos, games, etc.#VSIPP14 18. The Big 5 Google+, YouTube, Twitter, Facebook, & LinkedIn Facebook for Business: How to Create Business Pages with TimelineThe Ultimate Facebook Marketing Cheat Sheet#VSIPP14 19. The Big 5 Google+, YouTube, Twitter, Facebook, & LinkedIn LinkedIn Demographics Whyits important Culture#VSIPP14 20. The Big 5 Google+, YouTube, Twitter, Facebook, & LinkedInLinkedIn Profile Tips Professional head shot ProfessionalHeadline Summary Specialties WebsitesAnchor text WebsiteURL PositionTitle#VSIPP14 21. The Big 5 Google+, YouTube, Twitter, Facebook, & LinkedIn LinkedIn Page Tips Create your company pageAdd administrators for your company pageAdd your company information & your website URLAdd a company descriptionAdd your company specialties 22. The Big 5 Google+, YouTube, Twitter, Facebook, & LinkedIn LinkedIn For DummiesLinkedIn Cheat SheetEverything You Need To Know About LinkedIn EndorsementsCheat Sheet LinkedIn TIPS FOR THE SOCIAL MARKETERA Marketers Ultimate Cheat Sheet for Mastering LinkedIn#VSIPP14 23. Content Frequency, Length, Types Hootsuite Time Management Tool http://tinyurl.com/VSIPPHOOT Blog Post 1 to 3X per month (the more the better but who has time)Content Frequency YouTube 1 to 3X per monthGoogle+ - 1 to 3X dailyTwitter - 10 to 20X dailyFacebook 1 to 3X daily (to really show up must pay for ads)LinkedIn 1X daily & participate in groupsAfter posting content do Social Media CPR#VSIPP14 24. Content Frequency, Length, Types 25. Content Frequency, Length, Types TypesLengthGoogle+ - EBM, videos, photos,YouTube Informational, testimonials, how tos, whats happening, etc.Twitter Little pink spoons Facebook Little pink spoonsBlog 300 to 500 wordsBlog Education based marketingLinkedIn Little pink spoonsGoogle+ - 100,000K charactersYouTube 15 min no more limitTwitter 140 characters but use 120Facebook 64206K charactersLinkedIn 700 characters#VSIPP14 26. How the Social Audience Is Differentand What This Means to Your Writing When writing for social media: ExerciseFind content in these places -1.Do your research Your2.Write a grabber headline Peoples3.Make your opening a killer4.Make your writing conversational5.Be a resource for your reader#VSIPP14 Theworkplace, heads,events you host & participate in Mindmap. 27. A daily content strategy for every day of the week Monday Pet of the Week Tuesday Puppy Love Wednesday Thursday Friday Kitty Care Tips & technique What the stork delivered Preventive maintenance Saturday Sunday In case of Emergency Quiz the VetEducation Based Marketing Themes #VSIPP14 28. We Could go on. Want to learn this at your own pace in more depth?Discount coupon http://tinyurl.com/VSIPP14The End. #VSIPP14