Presented by:

Jessica Kleiman

Meryl Weinsaft Cooper

December 7, 2011

Source: Chartered Institute of Public Relations

Advertising you pay for…

Public relations you pray for

How Do You Create News?

Introduction of a product, service or event

Real / unique news

Having a story to tell Think global; pitch local

Associations with pop culture Tie into current events, trends

Surveys/Polls Statistics verify claims; add

substance

Credible Spokesperson Access Colorful quotes

4

How Do You Create News?

Cause Related/Charity Integration

Feels good, attracts notables

Celebrity Associations The right celebrity enhances

media coverage

Stunts/Events Generates “buzz”; brings

ideas to life

Creative Visuals Business card, website,

quality product photography

5

Key PR Tactics

Media Relations

Blogger Campaigns

Social Media Programs/Community Management

PR Events/“Stunts”

Influencer Programs/Outreach

Strategic Partnerships

Mat Release

Newswire

Press Conferences

Creative mailings

6

+ 7Steps to Strategic PR

Top 10 Tips for Dealing with the Press

1. Have news2. Be brief3. Know your targets4. Develop/maintain relationships5. Be prepared6. Have ties to larger news stories7. Create exciting visuals 8. Be resourceful & flexible9. Be proactive & responsive10. Make it an easy experience

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