Remember to Push GiftCards to Uncertain Shoppers

Zappos.com

TOP HOLIDAY ECOMMERCE TRENDS TO A/B TEST FOR 2015

REMEMBER TO PUSH GIFT CARDS TOUNCERTAIN SHOPPERS

Zappos.com has done this for many years, including in 2010when they provided a simple banner near the bottom of thehomepage to call out availability.

REMEMBER TO PUSH GIFT CARDS TOUNCERTAIN SHOPPERS

In 2011, they moved the call out to the right rail near the heroimage at the top of the page.

OFFER "PERFECT" GIFT-GIVING ADVICETO BUYERS

For the holidays in 2012, they moved it once more; this time toan area right below the hero image, which helped users noticeit as they scrolled down.

OFFER "PERFECT" GIFT-GIVING ADVICETO BUYERS

For 2013 (top) and 2013 (bottom), they iterated the bannerslightly with copy that empahsized the gift carts and certificatesas the perfect gift for your list.

Continuous Conversion Optimizationfor eCommerce Stores

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