ZoomFitness Wireless Deck

Post on 19-May-2015

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Reaching Mobile & Smartphone Users with ZoomFitness

The ZoomFitness Video Network™ is seen on multiple overhead screens and can be heard through the ambient audio system throughout Zoom’s health club locations.

• Branded for each specific fitness chain

• Music that members workout to

• Health & wellness content

• Sports schedules

• Health club promotional announcements

2

The ZoomFitness Network

Video advertising options include Commercials or non-sound Digital Signage.

Zoom Television Commercials & Digital Signage

Backlit Billboards Experiential Programs

Zoom also offers fixed media advertising and customized experiential programs.

MRI:Doublebase 2012 Zoomfitness network, Base = A18+

ZoomFitnessTM

Patrons Use Top Wireless Service Brands

AT&T Index 124

Sprint Index 123

Verizon Wireless Index 114

T-Mobile Index 109

Fitness Consumers Spend on Mobile Devices

Spent $101- $200 on Mobile Phone/Smartphone Index 147

Spent $201- $400 on Mobile Phone/Smartphone Index 118

$100+ Average Monthly Cell Phone/Smartphone Bill Index 127

Source: GfK MRI Doublebase 2012 “ZoomFitness network”, base A18+

Fitness Consumer Cell Phone/Smartphone ActivitiesI am interested in watching video clips on my cell phone Index 122

I am interested in watching live TV on my cell phone Index 115

Watched a video clip Index 163

Watched a downloaded or streamed TV program Index 147

Accessed the Internet Index 142

Watched other video Index 142Source: GfK MRI Doublebase 2012 “ZoomFitness network”, base A18+

Fitness Consumers Download Music, Games & Apps Cell Phone/Smartphone Activities in the last 30 days:

Listened to music Index 153

Downloaded a song Index 140

Downloaded a game Index 134

Downloaded an app Index 119

Source: GfK MRI Doublebase 2012 “ZoomFitness network”, base A18+