Author Expert Marketing Machines Instant Product Machine Wizard Worksheet WWW.AUTHOREXPERTMARKETINGMACHINES.COM PAGE 1 OVERVIEW What does this template do? It’s time to sell your products online. The Instant Product Machine is a simple, one-page sales machine that makes processing payments and selling online easier than ever before. This tool allows you to set up your page without worrying about any of the security, programming, or hosting requirements. This template will address your payment processing and digital delivery considerations. What webpages are created with this template? The Instant Product Machine template will create a sales squeeze page, a thank you confirmation page, and finally, your membership delivery page. SQUEEZE PAGE THANK YOU PAGE
OVERVIEW What does this template do? It’s time to sell your products online. The Instant Product Machine is a simple, one-page sales machine that makes processing payments and selling online easier than ever before. This tool allows you to set up your page without worrying about any of the security, programming, or hosting requirements. This template will address your payment processing and digital delivery considerations. What webpages are created with this template? The Instant Product Machine template will create a sales squeeze page, a thank you confirmation page, and finally, your membership delivery page.
What autoresponders are included in this template? This campaign is set up with a single welcome/confirmation autoresponder that will give your members their access link. How long will this template take to set up? Provided that you have gathered all of the required elements, it should only take you about 5 to 10 minutes to complete the template wizard. What is the difference between using the “Custom Setup” and the “Express Setup” Wizards? In the EXPRESS SETUP we limit the questions we ask you to only include the bare minimum required to build your campaign. We use much of the info that you already provided in your Profile and Preferences to fill in the blanks. In the CUSTOM SETUP, we let you edit all of the info in your Profile and Preferences previously saved for you. This option is helpful if you are setting up a campaign for someone else and don’t want to use YOUR info.
GETTING STARTED Like any great recipe, we need to first gather all of the ingredients. In this case, the ingredients are media files, purchase links and your text copy. This next section of the worksheet will focus on your media files. Step 1 – Your Media You will need to upload the following to your media center:
• Header image
o This image will be placed in the header of your page. o The maximum width is 918 pixels.
o This video will greet your viewers by informing them of how they receive your bonus by submitting their purchase receipt. It is always best to walk them through the process and build up the value of your exclusive bonus.
o This template is designed to optimally work with 16x9 videos but it will adjust to any standard size you submit.
o This media will be displayed on your membership page where only authorized members will have access to it.
o You can load as many videos, audio files or downloadable PDFs as you like; if your program has a new module released every few days, you can time your media to be revealed as desired.
o Your training content is usually introduced with a WELCOME or GETTING STARTED video. This will be used to set the expectations of your members and explain the methodology of your course.
How do I upload these media fi les? Uploading files is a simple process you will constantly use while interacting with Instant Customer. You’ll see four sections at the top of your admin page: CAMPAIGNS, BROADCASTS, INFORMATION and finally MANGE. Under the MANAGE heading, click on MEDIA CENTER. Once you have opened your Media Center, click on the FILES tab to upload your audio, video and image files.
Step 2 – Your Text Copy Your campaign will be populated with copy about you (the author), your book and the bonus you are offering for free. Gather the information for the following questions, and when complete, you’ll be ready to start your wizard:
SQUEEZE PAGE - PRODUCT DETAILS
1) What is the name of your product? ___________________________________________________________
2) Write down the headline for your product. This will be posted at
the top of the page and it should draw attention to what your product will do for your viewer. Keep it short and to the point, but make sure you get the viewers attention. ____________________________________________________________ ____________________________________________________________
3) Write down a ‘callout’ to be placed in the header of your page.
This is usually used to display who the product creator is (ex: “Mike Koenig’s Launch Toolkit with Pam Hendrickson”). ____________________________________________________________ ____________________________________________________________
4) Write down a description of your product. This should SELL your
product to the viewer and echo the items you’ve mentioned in your sales videos. ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________
5) List one benefit someone will learn from your product: ____________________________________________________________ ____________________________________________________________ ____________________________________________________________
6) List a second benefit someone will learn from your product:
7) List a third benefit someone will learn from your product: ____________________________________________________________ ____________________________________________________________ ____________________________________________________________
8) List a fourth and final benefit someone will learn from your product: ____________________________________________________________ ____________________________________________________________ ____________________________________________________________
9) Note any disclaimer below that you want to make to your viewers before they buy the product. Internet marketing is governed by the FTC and if you have any questions on the regulations please refer to: http://business.ftc.gov/documents/bus28-advertising-and-marketing-internet-rules-road ____________________________________________________________ ____________________________________________________________ ____________________________________________________________
10) List the normal price for your product. This is not the amount
viewers can buy it for, but rather, they will use this normal price to see the value they get compared to the special pricing. $__________.__________
11) List the special price that someone can buy your product for
today from your squeeze page: $__________.__________
12) You will need a valid PayPal or Amazon account to sell your product. Notate your account details: If using PayPAL, write down your PayPal email address: ___________________________________________________________ If using Amazon, write down your Amazon access key: ___________________________________________________________
And your Amazon Secret key: ___________________________________________________________
16) List a second benefit someone will learn from Module 1: ____________________________________________________________ ____________________________________________________________
19) List a second benefit someone will learn from Module 2: ____________________________________________________________ ____________________________________________________________
22) List a second benefit someone will learn from Module 3: ____________________________________________________________ ____________________________________________________________
25) List a second benefit someone will learn from Module 4: ____________________________________________________________ ____________________________________________________________
Congratulations!!! The hard part is now out of the way. In the next ten to twenty minutes you’ll be able to complete your Instant Product Machine Wizard and have your new squeeze page and membership site up and running.. If you have any questions please submit a support ticket or email us at [email protected].
