Bringing Ideas to Light

BluStar Consulting LLC

Helping clients optimize development of innovative medical therapies by providing custom

market insights & commercial development expertise.

BLUSTAR CONSULTING

BluStar helps Bridge the Gap from Concept to Customer

BSC offers assistance with:

• Corporate Plans

• Portfolio Optimization

• Brand/Product Plans

• Launch Planning

• Lifecycle Development

BluStar can help you create the path to market …

BSC offers assistance with:

• Competitive Landscapes

• Market Characterizations

• Habits & Practices

• Situational Analyses

• Patient Characterizations

… provide insights & course corrections along the way ...

BSC offers assistance with:

• New Indication Assessments

• TPP Development

• Forecasts & Segmentation

• Packaging

• Branding & Positioning

• Targeting &Tracking

… and help maximize the commercial opportunity.

BluStar Consulting – a Customized Experience

• We get Involved:

– Partnering to understand your unique business needs

– Uncovering your key issues or information requirements to enable better decisions

– Designing and executing custom projects to address your needs

– Translating your data and information into actionable insights

– Providing recommendations and strategies for your success

– Tapping into experts from our network to tackle to your conundrum

BluStar Expert Network: Designed for Custom Solutions

We have experts for your needs:

• BioPharma Alumni

• Therapeutic Area Experts

• Technical Specialists

• Commercial Professionals

• Hourly Consultations– Strategic Planning, Commercial

Expertise

• Custom Research Solutions– Competitive Landscape, Forecasting,

Branding & Positioning

• Short-Term Commercial Specialists– In-house commercial team support

– Transition staffingmedical leaves, vacancies

BluStar support can be tailored to your needs…

Meet some of the BluStar Experts: Robin

• ROBIN BATEMAN - Founder

• 20+ years in BioPharma– 10 years in Basic Research & Drug Discovery

– 20 years in Market Research & Economics, Commercial Development, Strategic Planning

– 15 years Global Experience

• Client Side and Consulting Experience– GSK, QLT, Bayer, Talecris, Inspiration Bio

– NFO Research, RBF Consulting, BluStar Consulting

• Recent Projects include:– Developing the Corporate Franchise Strategy –Pharma

– Developing Corporate & Brand Plans - Devices

– Commercial Information Preparation for IPO – Plasma

– Portfolio Optimization and Forecasting – Global Company

– Branding and Positioning – Rare Disease Therapy

• MBA – Fuqua School of Business at Duke UniversityBS in Biology – UNC at Chapel Hill

Meet some of the BluStar Experts: Suzette & Tracy

SUZETTE deVOGELAERE

• Founder – Concepts& Strategies

• 30+ years as Qualitative Researcher

• 5,000+ groups and interviews moderated

• Medical (Pharma & Device) Consumer & B2B

• Faculty Member at RIVA

• Recent work with BluStar Includes Packaging, Branding & Positioning, New Product Assessments

TRACY PROCTOR

• Founder – TDP Strategic Solutions

• 15+ years Strategic Planning, Corporate Development

• Strategic Planning & Execution for Boards of Directors

• Recent work with BluStar Includes Secondary Research, Sales Targeting, Marketing Campaigns

Some of the BluStar Partners: Pharmatell & Epocrates

PHARMATELL• Strategic Pharmaceutical Competitive Intelligence

• Database of Premium Global Financial Analyst Reports

• Pharma, Biotech, Diagnostics, Corporate, Indication

• Essential for BD, CI, and New Product Development

• BluStar Consulting is an Authorized Agentwww.pharmatell.com

EPOCRATES• QUICKRECRUIT, QUICKQUAL, MEDINSIGHT

• Leveraging 250,000+ Physician panel

• Simple, quick recruiting for 1-on-1 interviews

• Quick response on-line qualitative for urgent issues

• Simple on-line surveys for quantitative resultswww.epocrates.com

Meet some of the BluStar Companies

Learn More at www.blustarconsulting.com

BLUSTAR CONSULTING LLC