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CARAT MEDIA WEEKLY NEWSLETTER

No. 678

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Media Report

Media Report

Red Bull Stratos

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2012101439Felix Baumgartner

800

Red Bull

Red Bull

Red Bull

Branded Content

Red Bull

3 2012/10/15

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Red Bull1966energy drink

1985 Dietrich

Mateschitz

90

Red Bull164

1928Red Bull

Red Bull

Red Bull

/Red Bull Influence in Sports: What Makes It Unique?Bleacherreport 2008/07/02Red Bull

Red BullFormula 1 Red Bull Racing

http://zh.wikipedia.org/wiki/%E7%B4%85%E7%89%9B%E8%83%BD%E9%87%8F%E9%A3%B2%E6%96%99http://bleacherreport.com/articles/34513-red-bull-influence-in-sports-what-makes-it-uniquehttp://bleacherreport.com/articles/34513-red-bull-influence-in-sports-what-makes-it-uniquehttp://zh.wikipedia.org/wiki/%E7%B4%85%E7%89%9B%E8%83%BD%E9%87%8F%E9%A3%B2%E6%96%99

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1014Red Bull Stratos7

Felix Baumgartner

39YouTube

8

2007101

1,342.8903

Red Bull Stratos8

/ Red Bull Stratos T 2012/10/15MISSION

ACCOMPLISHED! FELIX BREAK THREE WORLD RECORDSRed Bull 2012/10/16

http://www.techbang.com/posts/11012-red-bullstratos-12000-feet-in-the-stratosphere-balloon-parachute-1200km-h-felix-baumgartner-speed-breakthrough-successhttp://www.techbang.com/posts/11012-red-bullstratos-12000-feet-in-the-stratosphere-balloon-parachute-1200km-h-felix-baumgartner-speed-breakthrough-successhttp://www.redbull.com.tw/cs/Satellite/zh_TW/Article/felix-live-jump-red-bull-stratos-021243270624128http://www.redbull.com.tw/cs/Satellite/zh_TW/Article/felix-live-jump-red-bull-stratos-021243270624128http://www.redbull.com.tw/cs/Satellite/zh_TW/Video/Red-Bull-Stratos-Replay-of-Felix-Baumgartners-021243270624400http://www.redbull.com.tw/cs/Satellite/zh_TW/Article/felix-live-jump-red-bull-stratos-021243270624128http://www.redbull.com.tw/cs/Satellite/zh_TW/Article/felix-live-jump-red-bull-stratos-021243270624128http://www.techbang.com/posts/11012-red-bullstratos-12000-feet-in-the-stratosphere-balloon-parachute-1200km-h-felix-baumgartner-speed-breakthrough-successhttp://www.techbang.com/posts/11012-red-bullstratos-12000-feet-in-the-stratosphere-balloon-parachute-1200km-h-felix-baumgartner-speed-breakthrough-successhttp://www.techbang.com/posts/11012-red-bullstratos-12000-feet-in-the-stratosphere-balloon-parachute-1200km-h-felix-baumgartner-speed-breakthrough-successhttp://www.techbang.com/posts/11012-red-bullstratos-12000-feet-in-the-stratosphere-balloon-parachute-1200km-h-felix-baumgartner-speed-breakthrough-successhttp://www.techbang.com/posts/11012-red-bullstratos-12000-feet-in-the-stratosphere-balloon-parachute-1200km-h-felix-baumgartner-speed-breakthrough-success

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Red BullRed Bull gives your wings

YouTubeRed Bull StratosBBC

BBC11

Red Bull Stratos5040

300facebook40211

2.91$47

Red Bull Stratos

Felix Baumgartners Jump Proves the Power of Publicity StuntsForbes 2012/10/15Red Bull Stratos

Project breaks the sound barrier and media recordsBranditmagazine 2012/10/16RED BULL STRATOS MEDIA TOUR |PHOTOSTORYRed Bull 2012/10/29

http://www.forbes.com/sites/davidthier/2012/10/15/felix-baumgartners-jump-proves-the-power-of-publicity-stunts/http://www.branditmagazine.co.uk/red-bull-stratos/http://www.branditmagazine.co.uk/red-bull-stratos/http://www.redbull.com/cs/Satellite/zh_TW/Article/Red-Bull-Stratos-Media-Tour-Photostory%E5%B9%B3%E6%B5%81%E5%B1%A4%E8%A8%88%E7%95%AB%E5%AA%92%E9%AB%94%E4%B9%8B%E6%97%85-021243275287831http://www.redbull.com/cs/Satellite/zh_TW/Article/Red-Bull-Stratos-Media-Tour-Photostory%E5%B9%B3%E6%B5%81%E5%B1%A4%E8%A8%88%E7%95%AB%E5%AA%92%E9%AB%94%E4%B9%8B%E6%97%85-021243275287831http://www.redbull.com/cs/Satellite/zh_TW/Article/Red-Bull-Stratos-Media-Tour-Photostory%E5%B9%B3%E6%B5%81%E5%B1%A4%E8%A8%88%E7%95%AB%E5%AA%92%E9%AB%94%E4%B9%8B%E6%97%85-021243275287831http://www.redbull.com/cs/Satellite/zh_TW/Article/Red-Bull-Stratos-Media-Tour-Photostory%E5%B9%B3%E6%B5%81%E5%B1%A4%E8%A8%88%E7%95%AB%E5%AA%92%E9%AB%94%E4%B9%8B%E6%97%85-021243275287831http://www.redbull.com/cs/Satellite/zh_TW/Article/Red-Bull-Stratos-Media-Tour-Photostory%E5%B9%B3%E6%B5%81%E5%B1%A4%E8%A8%88%E7%95%AB%E5%AA%92%E9%AB%94%E4%B9%8B%E6%97%85-021243275287831http://www.redbull.com/cs/Satellite/zh_TW/Article/Red-Bull-Stratos-Media-Tour-Photostory%E5%B9%B3%E6%B5%81%E5%B1%A4%E8%A8%88%E7%95%AB%E5%AA%92%E9%AB%94%E4%B9%8B%E6%97%85-021243275287831http://www.branditmagazine.co.uk/red-bull-stratos/http://www.branditmagazine.co.uk/red-bull-stratos/http://www.branditmagazine.co.uk/red-bull-stratos/http://www.branditmagazine.co.uk/red-bull-stratos/http://www.forbes.com/sites/davidthier/2012/10/15/felix-baumgartners-jump-proves-the-power-of-publicity-stunts/

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+Red Bull

/How Red Bulls Content Strategy Got Its WingsThe Content Strategist 2012/01/24Red Bull Illume HD App

Red Bull

Branded ContentRed Bull

Red Bull

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Red Bull Media House

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http://contently.com/blog/2012/01/24/red-bull-media-house/http://contently.com/blog/2012/01/24/red-bull-media-house/http://contently.com/blog/2012/01/24/red-bull-media-house/http://contently.com/blog/2012/01/24/red-bull-media-house/

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Red Bull StratosEconsultancy

Red Bulllogo/

Red Bull Stratosmission to the edge of space

1834

Red Bull Stratos

FlightLine Films93

Econsultancy

-1

Five content marketing lessons from the Red Bull Stratos jumpEconsultancyStratos 2012/08/02

http://contently.com/blog/2012/01/24/red-bull-media-house/http://econsultancy.com/tw/blog/10897-five-content-marketing-lessons-from-the-red-bull-stratos-jumphttp://www.7192.com/2012/0802/48416.shtmlhttp://www.7192.com/2012/0802/48416.shtmlhttp://www.7192.com/2012/0802/48416.shtmlhttp://www.7192.com/2012/0802/48416.shtmlhttp://www.7192.com/2012/0802/48416.shtmlhttp://www.7192.com/2012/0802/48416.shtmlhttp://www.7192.com/2012/0802/48416.shtmlhttp://www.7192.com/2012/0802/48416.shtmlhttp://econsultancy.com/tw/blog/10897-five-content-marketing-lessons-from-the-red-bull-stratos-jumphttp://econsultancy.com/tw/blog/10897-five-content-marketing-lessons-from-the-red-bull-stratos-jumphttp://econsultancy.com/tw/blog/10897-five-content-marketing-lessons-from-the-red-bull-stratos-jumphttp://econsultancy.com/tw/blog/10897-five-content-marketing-lessons-from-the-red-bull-stratos-jumphttp://contently.com/blog/2012/01/24/red-bull-media-house/

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Red Bull

Red BullRed Bull Content

Pool

Red Bull

Red Bull

COPECreate Once, Publish EverywhereRed Bull

Stratos10

Red Bull Stratos

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Five content marketing lessons from the Red Bull Stratos jumpEconsultancy

https://www.redbullcontentpool.com/content/international/abouthttps://www.redbullcontentpool.com/content/international/abouthttp://contently.com/blog/2012/01/24/red-bull-media-house/http://econsultancy.com/tw/blog/10897-five-content-marketing-lessons-from-the-red-bull-stratos-jumphttp://econsultancy.com/tw/blog/10897-five-content-marketing-lessons-from-the-red-bull-stratos-jumphttp://econsultancy.com/tw/blog/10897-five-content-marketing-lessons-from-the-red-bull-stratos-jumphttp://econsultancy.com/tw/blog/10897-five-content-marketing-lessons-from-the-red-bull-stratos-jumphttp://econsultancy.com/tw/blog/10897-five-content-marketing-lessons-from-the-red-bull-stratos-jumphttp://contently.com/blog/2012/01/24/red-bull-media-house/https://www.redbullcontentpool.com/content/international/abouthttps://www.redbullcontentpool.com/content/international/abouthttps://www.redbullcontentpool.com/content/international/abouthttps://www.redbullcontentpool.com/content/international/abouthttps://www.redbullcontentpool.com/content/international/abouthttps://www.redbullcontentpool.com/content/international/abouthttps://www.redbullcontentpool.com/content/international/about

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Red Bull

Red Bull

Red Bull

Red Bull

Red Bull

Red Bull

http://www.youtube.com/watch?feature=player_embedded&v=M0jmSsQ5ptwhttp://www.youtube.com/watch?feature=player_embedded&v=M0jmSsQ5ptwhttp://youtu.be/M0jmSsQ5ptwhttp://www.youtube.com/watch?feature=player_embedded&v=M0jmSsQ5ptwhttp://www.youtube.com/watch?feature=player_embedded&v=M0jmSsQ5ptw

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.

(Carat)

(Vizeum)(AAA)(wwwins Isobar)

(Posterscope)

(iProspect)

Aegis Group plc.Aegis Group plc.

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