| Date post: | 03-Jun-2018 |
| Category: |
Documents |
| View: | 220 times |
| Download: | 0 times |
of 16
8/12/2019 Carat Media NewsLetter 730 Report
1/16
CARAT MEDIA WEEKLY NEWSLETTER
No. 730
8/12/2019 Carat Media NewsLetter 730 Report
2/16
Media Report
Media Report
()
Image courtesy of ddpavumba / FreeDigitalPhotos.net
8/12/2019 Carat Media NewsLetter 730 Report
3/16
2012
10kuso
2013
42.2%
K-pop2014
Korean-pophttp://lannacheer.pixnet.net, http://www.tbs.co.jp/; wikipedia
//
CCS (Consumer Connection System)
8/12/2019 Carat Media NewsLetter 730 Report
4/16
CCS Taiwan1554K-pop
//
25.9%(31.3%)
26.0%(24.1%)
23.9%(19.9%)
17.9%(24.2%)
10.9%
(17.1%)
9.0%(6.1%)
K-POP
J-POP
W-POP
wikipedia
:2012CCS TAIWAN15-54:2010CCS TAIWAN15-54
8/12/2019 Carat Media NewsLetter 730 Report
5/16
K-pop
15-1950-54
W-pop20-2940-49
J-pop
15-19 20-29 30-39 40-49 50-54
K-pop
%
15-19 20-29 30-39 40-49 50-54
W-pop
15-19 20-29 30-39 40-49 50-54
J-pop
15-19 20-29 30-39 40-49 50-54
15-19 20-29 30-39 40-49 50-54
15-19 20-29 30-39 40-49 50-54
8/12/2019 Carat Media NewsLetter 730 Report
6/16
TYPE1:
W-pop
J-pop
TYPE2:K-pop
TYPE3:
7.2 9.3 8.5 9.512.4 14.8 10.4
29.731.6 33.4 32.3
34.435.0
41.6
29.8
39.537.4 38.3 37.4
42.5
30.5
W-pop J-pop K-pop
%
Type 1 Type 2 Type 3
8/12/2019 Carat Media NewsLetter 730 Report
7/16
Type 1
W-POP
J-POPPC
Type 1
18.4(158) 15.1
(130)
0
10
20
30
W-pop J-pop
6.1(128)
5.9(125)
26.4
0
10
20
30
W-pop J-pop
/
8.8(136)
70.0
0
20
40
60
80
W-pop J-pop
/
28.6(127) 28.9(128)
33.3
(148)
0
20
40
W-pop J-pop
PC/
0
20
40
W-pop J-pop
%
index
8/12/2019 Carat Media NewsLetter 730 Report
8/16
2013
1. /
2.
3.
"" (59.9% / i125)
(43.2% / i121)
(19.9% / i131)
/(30.6% / i130)
(30.1% / i123)
(26.4% / i119)
/(28.1% / i149)
(22.5% / i138)
(19.5% / i143)
(14.0% / i200)
(22.3% / i118)
(21.9% / i123)
(11.4% / i170)
(9.4% / i148)
(9.0% / i216)
40-64(63.7%)
(63.7% / i116)
(47.9% / i111)
8/12/2019 Carat Media NewsLetter 730 Report
9/16
/
1. /
2.
3.
(80.8% / i115) (73.4% / i114)
(67.4% / i116)
(48.7% / i134)
(39.1% / i122)
/(38.7% / i120)
(38.4% / i121)
/(36.8% / i142)
(26.1% / i161)
(25.1% / i144)
(30.7% / i125)
//(27.6% / i122
/(22.5% / i139)
(15.4% / i162)
(11.4% / i154)
20-29(22.6%)
(70.4% / i114)
(68.9% / i117)
51.5 55.8 53.8 55.3 48.455.1 53.2
W-pop J-pop K-pop
%
8/12/2019 Carat Media NewsLetter 730 Report
10/16
0
20
40
60
80
100
W-pop(126)
(123)
82.2
71.6
50.2
(115)
(117)
(114)
()index
8/12/2019 Carat Media NewsLetter 730 Report
11/16
10~12
1. /
2.
3.
(68.8% / i119) (66.6% / i123)
(42.1% / i116)
(39.4/ i123)
(53.3% / i114)
(74.4% / i112)
/(38.0% / i118)
(34.0% / i129)
(52.9% / i133)
/(37.0% / i142)
(25.5% / i147)
(31.3% / i124)
(30.4% / i124)
/(24.9% / i149)
(7.0% / i318)
20-34(44.0%)
(58.9% / i114)
(9.6% / i155)
8/12/2019 Carat Media NewsLetter 730 Report
12/16
0
20
40
60
80
100
J-pop
(122)
(120)
73.9
69.8
44.9
41.0
(121)
(132)
(117)
(116)
()index
8/12/2019 Carat Media NewsLetter 730 Report
13/16
Type 23
Type23(3/27)
8/12/2019 Carat Media NewsLetter 730 Report
14/16
CCS
(Consumer Connection System, CCS)
300,00050
95
2014
CCS
8/12/2019 Carat Media NewsLetter 730 Report
15/16
(Carat)
(Vizeum)(AAA)(Isobar)
(Posterscope)(iProspect)
8/12/2019 Carat Media NewsLetter 730 Report
16/16
(02) 2717-5238 ext.9285
APP
APP for Android APP for iOS
https://www.facebook.com/CaratWeeklyhttp://twncarat.wordpress.com/https://itunes.apple.com/tw/app/kai-luo/id553411867?l=zh&mt=8https://play.google.com/store/apps/details?id=com.mobimedia.aCaratWeek&feature=search_result
