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© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
Update
Holiday Shopping Report December 13, 2012
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
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Agenda
""! Overview for Holiday Season ! Trends across programs ! Top Categories & Products ! Update from Google Shopping ! Q&A
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
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Insights Across All Categories…
Clients Across All Verticals 64% IR Top 25 Retailers
Are CI Clients
1 in 2 Online CE Sales Tracked by CI
13x Average CI Client Return on Ad Spend
381M Products in the CI Network
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
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Overview for Holiday Season
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
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Product Listing Ads (Google Shopping)
CI Index Growth: Traffic up +289%, Sales +276% YOY
Growth Rate Period December 3 – December 10
Holiday Shopping Update
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
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Product Listing Ads CI Index YOY
" November PLA Sales were up 353% " December PLA Sales (to date) were up 257% " We saw a small lift Green Monday " Majority of Holiday high days have happened " Ad Spend Budgets are starting to get reach caps
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
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Product Listing Ads vs. Product Search
PLA vs. GPS Sales trends, CI Index
The increase in sales from free GPS over the Black Friday weekend continued through last week.
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
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TOTAL Google Traffic YOY (GPLA + GPS)
"TOTAL Google traffic 2012 (blue) vs. 2011 (red)
As a combination of all Google programs, traffic levels continue to surpass last year in the Index.
Black"Friday"
Cyber"Monday"
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
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Category & Product Trends
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
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Shopping Trends (Clicks)
December Top 10 Trending Categories based on clicks
!Traffic!Performance Rank week over week"
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
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Shopping Trends (Sales)
December Top 10 Trending Categories based on sales
Sales!Performance Rank week over week"
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
"
Shopping Trends (Sales)
December Top 10 Trending Categories based on sales
!Sales!Trend!week over week"
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
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Top Products/Brands by Category
December 2-8, Top Trending (Sales) Products / Brands
Category! #1! #2! #3!Apparel,!Shoes!and!Jewelry! Diamond"Accent"Double"Looped"Infinity"
Pendant""Ann"Taylor"Alpine"Apple"Double"Illusion"
Sweater" Men's!Levi's!505"Straight"Jeans"
AutomoDve,!Boats,!Vehicles! 900"Amp"Peak"Jumpstarter" Razor"Pocket"Rocket"Scooter"Blue" Stanley"500IAmp"Jump"Starter"with"Compressor"
Electronics!and!CompuDng! Apple!iPod"Touch"(16GB"or"32GB)"" Sceptre"32""Class"LCD"720p"60Hz"HDTV" Apple!iPad"4"WiFi"(16GB,"32GB"or"64GB)"with"Bonus"Accessory"
Flowers,!Food!and!GiMs! $100!Walmart"GiZ"Card" $25"GiZ"Card" 4x8"Gree]ng"Card"
Health!and!Beauty! Philips!Norelco"1150X/40"SensoTouch"2D"Electric"Razor"
SEPHORA"COLLECTION"Color"Daze"Blockbuster"
Philips!Norelco"SensoTouch"2D"1150X/40"Electric"Razor"
Home,!Office!and!Pets! HammerMills"Copy"Plus"Copy"Paper" Staples"Copy"Paper,"8"1/2""x"11","Case" NOOK"Simple"Touch"
Sports,!Games!and!Toys! Nintendo!I"Nintendo!Wii!U"Console"Deluxe"Set""
Nintendo!I"3DS"XL"with"Mario"Kart"7"Bundle"(Blue/Black)" Nintendo"3DS"XL"Value"Bundle"
Baby!! Pampers"Cruisers"Diapers"XL"Case"" Graco!Freeport"Crib"" Pampers!Swaddlers"Diapers"XL"Case"II"
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
8 billion
1 billion
100,000
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
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Google Shopping Top 15 Queries
%!Change:!Nov!1!X!13!
kindle fire nexus 7 ipad mini uggs wii u ipad iphone 5 north face samsung galaxy s3 beats by dre kindle fire hd black ops 2 toms kindle windows 8
Black Friday Nov 23
Cyber Monday Nov 26
wii u iphone 5 ipad mini nexus 7 ipad kindle fire uggs windows 8 samsung galaxy s3 elf on the shelf beats by dre north face nexus 4 black ops 2 xbox
Thurs day Dec 13
espresso maker wii u ipad mini nexus 7 iphone 5 ipad samsung galaxy s3 uggs kindle fire espresso machine black friday 2012 north face windows 8 beats by dre xbox
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
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Google Shopping Update
Google Shopping Queries, Nov 12 – Dec 12
11/1
2
11/1
3
11/1
4
11/1
5
11/1
6
11/1
7
11/1
8
11/1
9
11/2
0
11/2
1
11/2
2
11/2
3
11/2
4
11/2
5
11/2
6
11/2
7
11/2
8
11/2
9
11/3
0
12/1
12/2
12/3
12/4
12/5
12/6
12/7
12/8
12/9
12/1
0
12/11
12/1
2
wii u iphone 5 ipad mini nexus 7 ipad kindle fire uggs samsung galaxy s3 windows 8 elf on the shelf beats by dre north face xbox nexus 4
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
"
Google Shopping Update
Google Shopping Queries, Nov 12 – Dec 12
11/1
2
11/1
3
11/1
4
11/1
5
11/1
6
11/1
7
11/1
8
11/1
9
11/2
0
11/2
1
11/2
2
11/2
3
11/2
4
11/2
5
11/2
6
11/2
7
11/2
8
11/2
9
11/3
0
12/1
12/2
12/3
12/4
12/5
12/6
12/7
12/8
12/9
12/1
0
12/11
12/1
2
wii u iphone 5 ipad mini nexus 7 ipad kindle fire uggs samsung galaxy s3 windows 8 elf on the shelf beats by dre north face xbox nexus 4
Nexus"7"
Uggs"
Wii"U"North"America""
launch"
Kindle"Fire"sale"
Nexus"4"iPhone"5"
iPad""Mini"
Elf"on"the"Shelf"
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
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Google Shopping Update
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
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360 Degree Views
New Google Shopping Tools
“Visually Similar”
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
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Merchant Center Data
Keep auditing the Merchant Center Data Paid"vs."Free"
Affiliate"opt"in"/"out"
Data"Quality"
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
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Post Holiday
" Consider the post Holiday conversion cliff (drops 50%) " Consider lower bids from Dec 23th - 25th " Break out “year end” promotional or clearance ad groups " Lower holiday specific category bids (decorations, etc)
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
""
Q&A
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
Update
Don’t miss our next report on January 10th at 11:30 a.m PT / 2:30 p.m ET
Visit http://www.ciboost.com/events/shopping
for registration information
or for more help with PLA …
Go to CI “Resource Center” on CIBoost.com