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Email trends 2014

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5 Email Trends for 2014

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training2013 definitely had some notable events in the email world (such as the introduction of Gmail tabs and Yahoo announcing they'd be recycling abandoned addresses).

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & TrainingOver 64% of decision makers read email via mobile, so you'll want to start building that into your planning.

Develop a Mobile Strategy

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & TrainingImplement responsive design into your marketing (we are working on a few templates for a starting point for you)

Develop a Mobile Strategy

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & TrainingPut your best/most important content FIRST

Develop a Mobile Strategy

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & TrainingLimit form fields

Develop a Mobile Strategy

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & TrainingUse single column display when possible

Develop a Mobile Strategy

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & TrainingOptimize landing pages for mobile

Develop a Mobile Strategy

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & TrainingWeve talked about re-engagement a number of times, but its becoming more and more important. The bottom line is that the more unengaged people you have in your list, the more likely the ISPs are to regard your messages as spam and send you right to the junk folder.

Implement a re-engagement strategy

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & TrainingDetermine your re-engagement starting point: 30 days, 90 days, etc.

Implement a re-engagement strategy

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & TrainingDevelop a campaign to get subscribers to reconnect and remember to really work on your subject lines since they've demonstrated that those messages aren't working.

Implement a re-engagement strategy

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & TrainingOffer a downsell subscription (i.e. monthly newsletter instead of daily)

Implement a re-engagement strategy

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & TrainingRemove people that have NOT re-engaged and use other media to win them back.

Implement a re-engagement strategy

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & TrainingWhen Gmail announced the tabs, youd have thought Armageddon was here! But the truth isMicrosoft has had Clean Sweep for the past year and the Gmail tabs are just a different way of filtering that Google has been doing for some time already with things like priority inbox.

Since you can change it, consider some of these options:

ADAPT to Filtering

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & TrainingTeach subscribers how to move your messages from the Promotions Tab to the Inbox

ADAPT to Filtering

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & TrainingAdapt your branding and subject lines to align with the other content in the promotions tab. After all, theyre in the promotions mindset when they click the tab, so it may not be all bad.

ADAPT to Filtering

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & TrainingSend subscribers the messages they WANT to receive from you.

Get targeted on your messages

Use custom data and let the users self-select what they want to get in terms of offers and promotions.

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & TrainingUse custom fields and merge tags to give users a custom experience based on the information they have provided to you.

Get targeted on your messages

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & TrainingUse triggers to add/drop people from lists once theyve clicked on specific links within messages or signed up for different webinars.

Get targeted on your messages

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & TrainingTest your messages BEFORE sending them out to make sure they inbox. Change the subject, body copy, and even the footer, if necessary.

Content is king

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & TrainingWatch your complaints to make sure that your content is on point with your audience

Content is king

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & TrainingTest different content lengths, but always focus on your best and most important information at the top. People have short attention spans and often scan for what theyre looking for.

Content is king

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & TrainingFOR MORE ON EMAIL TRENDS, visit http://www.emaildelivered.com/email-marketing/email-trends-for-2014

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

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