Institutional researchMagazines

Bauer Media

Bauer Media is a multimedia company which is based in Germany and functions in more than 10 countries worldwide. Founded in 1875, Bauer Media Company produces magazines with both mainstream and niche audiences. An example of the mainstream magazines are Kerrang!, Empire and Q. Some of the examples for the niche magazines are those of with topics of fishing and sports like golf which may be an interest for an older audience. The target audience of this company are basically everyone who exists in status quo. Music magazines such as Kerrang! and Q target teenagers and older audiences while men’s magazines such as FHM targets the mature male audiences. Since brand images are constructed through time with advertisements and promotional campaigns, Bauer Media is a very reliable company with more 19 million consumers per week. This shows that the company is very famous due to the very diverse target audience it has. It also captures people’s attention with either similar or different interests. The company owns both magazine and radio media. It also owns Australia’s largest magazine publisher, ACP Magazines. To the right is a breakdown of Bauer Media’s audience-

Empire Magazine

Empire magazine is produced by Bauer Media. The following slides show information about Empires target audience.

Empire’s readers

IPC Media

IPC Media Ltd (formerly International Publishing Corporation), a wholly owned subsidiary of Time Inc., is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year.

NME is one magazine produced by Inspire, a section of IPC Media which target the male market. NME is the world's longest-running music weekly.

NME

New Musical Express, popularly known by the acronym NME, created by Theodore Ingham, is a UK weekly pop/rock music journalism publication, published since March 1952. It started as a music newspaper, and gradually moved toward a magazine format during the 1980s and 90s, changing from newsprint in 1998. It was the first British paper to include a singles chart, in 14 November 1952 edition. In the 1970s it became the best-selling British music newspaper. During the period 1972 to 1976, it was particularly associated with gonzo journalism (self-involved reporting), then became closely associated with punk rock through the writing of Tony Parsons.An online version of NME, NME.com, was launched in 1996. It is now the world's biggest standalone music site, with over 7 million users per month. As of 16 August 2012, the magazine's circulation was measured as 23,924.

NME Target Audience

According to IPC Media NME’s target market is-• 17-30 year old males• ABC Socio-Economic groups• Male/Female 73%/27%• Average Age 25• 34% are working full time• 18% are working part time• 26% are full time students• 62% read at least 3 out of 4 issues • Almost half (49%) have been reading NME for at least 3 years • 84% think the magazine gives them what they want spending an average of 46 minutes reading each issue

Typical NME Buyer Profile

Further information on NME redaers-• 80% of NME readers feel that music is an important

part of their lives• 79% of NME readers like to listen to new bands • 63% specially choose to listen to indie/guitar bands • 49% specially choose to listen to live bands in studio• 52% are interested in taking a musical

course/qualification • 36% are thinking of buying a musical instrument in

the next year