PERU 2009 BUSSINESS PLAN

Agenda

• Peru Overview

• Sales Forecast Summary

• Sales Forecast Wholesale

• Sales Forecast Retail

• Marketing 09 goals

1. Web Site

2. Events/PR/

3. Advertisement

• Team

Peru Overview

1. Demographic.

• Habitants: 28.220.000

• Hab. per Square meters: 22 (5th. Major country in South

America)

• Capital: Lima with 8.445.000 habitants.

2. Economic data.

• GDP Growth Forecast 2009: 5,9%

• Commercial Scale Forecast 2009: + US$830.198.000

• Annual Inflation Forecast 2009: 3%

• Country principal economic activity: Minning industry

Sales Forecast Summary

2008 2009 2010 2011 2012 2013 2014

Stores

Total Retail - 193.680 876.402 2.039.343 2.740.029 3.813.391 4.689.372

Total Net Retail 0 162.756 736.472 1.713.733 2.302.545 3.204.531 3.940.649

Wholesale

Total Retail 57.000 193.380 168.263 185.089 212.852 255.422 306.507

Total Net Retail 47.899 162.504 141.397 155.537 178.867 214.641 257.569

Total Retail Sales 47.899 325.261 877.869 1.869.270 2.481.412 3.419.171 4.198.218

Total Net Retail Sales 40.251 273.328 737.705 1.570.815 2.085.220 2.873.253 3.527.914

Total Units 1.484 8.544 24.107 50.413 66.748 91.772 112.644

Growth - 579% 170% 113% 33% 38% 23%

Sales Forecast Wholesale

2009 2010 2011 2012 2013 2014

FALABELLA

8 DOORS 63.000 66.150 72.765 83.680 100.416 120.499

RIPLEY

8 DOORS 49.000 51.450 56.595 65.084 78.101 93.721

TOP & TOP

14 DOORS 28.000 29.400 32.340 37.191 44.629 53.555

BAG STORE

8 DOORS 14.850 15.593 17.152 19.725 23.669 28.403

ABORIGINAL

3 2.600 5.460 6.006 6.907 8.288 9.946

BIGHEAD

5 3.600 7.560 8.316 9.563 11.476 13.771

TOTAL RETAIL 161.050 175.613 193.174 222.150 266.580 319.896

Sales Forecast Retail

TOTAL SALES

ESTIMATE GROWTH 5% 10% 15% 20% 20%

2009 2010 2011 2012 2013 2014

Plaza Primavera 193.680 406.728 447.401 514.511 617.413 740.896

Lima Centro - 338.940 532.620 612.513 735.016 882.019

Mega Plaza - 130.734 479.358 551.262 661.514 793.817

San Isidro - - 579.964 952.798 1.143.358 1.372.029

Trujillo - - 108.945 435.780 522.936

Arequipa - - 220.311 377.676

TOTAL RETAIL 193.680 876.402 2.039.343 2.740.029 3.813.391 4.689.372

average retail price 45

Units per year 4.304 19.476 45.319 60.890 84.742 104.208

1. Increase Sales 579%.

• Incresase Wholesale Bussiness in 239%

1. Openning three major accounts (Ripley, Falabella, Top y Top)

• Expand Retail Bussiness in a 100%

1. Mall Plaza Primavera Jansport Store.

2. Mall Lima Centro Jansport Store.

2. Brand Awareness (There´s one bag for each user).

• Web Site

• Advertising & PR

Marketing 2009 Goals

1.1Develope Wholesale Bussiness.

Ripley: 8 Doors

Saga Falabella: 8 Doors

Top & Top: 14 Doors

Aboriginal: 3 Doors

Big Head: 4 Doors

Total 2009 Sale Doors: 37

1. Increase Sales

1.2 Retail Stores concept.

• One of the major challenges that we have is to show the brand

identity 365 days per year, not only be based in a two months sales

opportunity.

• Mall Plaza Primavera Jansport Store.

• Mall Lima Centro Jansport Store.

1. Increase Sales

2. Brand Awareness

2.1 Web Site: www.jansport.com.pe

We will communicate with our customers, via

web, creating interactive ways of shearing

their thoughts and feelings regarding Jansport,

plus the option of check a online catalog.

Next launch on March 14th.

2. Brand Awareness .

2.2 There´s one bag for each user

Nowadays the customers want to be different

themselves from the rest, they want to

transfer their identity to everything that

surrounds them, beginning by the clothes and

accessories that they were, and the sub

cultures that they belong to.

CARICATURIST

Cherman is a graphic artist who is mainly

characterized to represent local personages

through cartoons. With this ideas, he

contributes to maintain alive the identity of

Peru, in the mind of Peruvians.

CHERMAN

News article to Cherman and

its works El comercio, July

10th.

•Authenticity.

•Personalized.

•Limited Editions.

•Souvenir for foreign people.

•Increase of the product value: Each

bag pack becomes a unique piece of

art. The embroiders, --inspired by the

Peruvian culture-, add economic and

cultural value to the product, besides

granting a only identity to the

customer.

2. Brand Awareness .

2.3 Advertising & PR

In order to be consistent with the argument

that we are defeating, we will mainly focus on

PR, identifying trend setters as Cherman and

make them use Jansport.

……… Even though we won´t miss the oportunity

Of the “Back to School season.

Back To School 2008

Jansport Peru Team

Jansport Peru Team is mainly conformed by two members of Komax Peru:

Brand Manager: Sebastián Lagunas.

• Purchase Orders

• Marketing

• Wholesale Accounts

• Retail Stores

Key Account Manager: Vilma López

Adding new accounts.

Wholesale clients relationship.

Thanks for your time!!..........