Lei XiWenxi JiangHanshu Guo

Shuojun Wang

Vision for the Business

• Coffee shop in Shanghai, China

• The best location: Nanjing Street– the most famous shopping center in Shanghai

Vision for the Business

• The area of our

coffee shop: 300 m2

(a large population )

• Market goal: foreign

visitors and higher-

income people

LOHAS life style

“LOHAS” : lifestyle of healthy sustainability.

Our value proposition

• Complete services

-- carryout service

-- laptops and wireless

Our value proposition

• Healthy food

-- organic ingredients

-- low salt, low sugar, low fat meals

-- low calorie dessert

Our value proposition

• Superior environment -- background music ( Blues, Classical Music ) -- separated part ( Public part, private part )

Our Competitive Advantages

• Offer DIY program ( young generation)

• Provide new products every month ( style coffee, dessert, meals )

• Unique dinner set– choose your own cup and buy it

Our competitive advantages

• Relative goods( cups, T-shirt, watches )

Our competitive advantages

• Theme Party – get to know other people, share our coffee time together

Organization of the Business

• Hours of operation: weekdays-- 14 hours

weekends-- 15 hours

• Staffing: servers 10-12, managers 2, cooks 3

• Scheduling: weekdays-- 10am~12pm

weekends-- 10am~1pm

Our Products

• High quality coffee beans

-- blend coffee ( Columbian, Mocha, Blue Mountain… )-- style coffee ( Irish coffee, Ice coffee, Cappuccino…)

Our Products

• Tea ( offer Chinese traditional tea ) -- Green tea: Longjing tea, Biluochun tea… -- Black tea -- Oolong tea -- Flower/Fruit tea: ( Lavender tea, Jasmine tea )

Our Products

• Dessert ( cake,

ice-cream)

• Juice and sodas

• Meals ( Basic choice & special alternative choice , monthly change)

Our Price

• $ 10 / person

-- basic: a cup of coffee + cake

(we provide another cup of free coffee when you finish the first cup)

Our Promotion

• Coupon: offer discount

• Ads in local radio or television

• Free samples

• Cooperation agreement with some companies

Our Place and ownership

• Commercial district

-- Golden triangle

area in Jing’an

district, Shanghai,

China

• Our ownership model:

Partnership

The End