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Marlabs Capability Overview: Web Development, Usability Engineering Services

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Marlabs Capabilities Overview Web Development Services © 2016, Marlabs - Confidentialc [email protected] +1 (732) 694 100 www.marlabs.com
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Marlabs Capabilities Overview Web Development Services

© 2016, Marlabs - Confidentialc

[email protected]

+1 (732) 694 100

www.marlabs.com

2

• Founded in 1996

• 2100+ employees

• Consistent year-on-year revenue growth

• 100+ blue-chip clients across multiple verticals

• IP driven global consulting and software services

• Headquarters in Piscataway, NJ – USA

• Global delivery headquarters in Bangalore, India

• CMMI Level 5 and ISO/IEC 27001: 2013 certified

Marlabs Snapshot

2

Global Locations

Strategic Partnerships Awards and Recognition Verticals Serviced

Overview

35%

22% 9%

23%

11%

Banking, Finance,Insurance

Media &Education

Transportation &Logistics

Healthcare & LifeSciences

Retail & Others

3

Global presence to drive speed and value

Key locations

Marlabs Corporate HQ: One Corporate Place South, Piscataway NJ

• Global Data Center

• Network Operations Center

• Sales, Acct. Management & Operations Support

• Onshore Development Center

Marlabs North American Training Facility Broadhead Road, Bethlehem, PA

• Global Training Facility

• Multi-Discipline Center of Excellence

• Onshore Development Center

• DR Data Center

Global Development Center BWTC, Bangalore, India

• Global Development Center

• Multi Discipline Center of Excellence

• Asia-Pacific Data Center

• Network Operations Center

Global Development & Training Center Udayaravi Road, Mysore, India

• Global IV&V Center and CoE

• Asia-Pacific Training Facility

• Global Development Center

Global Development Center & CoE Infopark, Kochi, India

• Global Development Center

• Centers of Excellence

4

Partners in our success

Customers

Media & Education Banking, Financial Services,

Insurance Healthcare & Life Sciences

Logistics & Hospitality Retail & others

5

Secure, scalable & state-of-the-art

Infrastructure

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• 20,000 Sq. Ft. of infrastructure area (option to expand)

• N+1 infrastructure topography

• Dual and diverse power feed

• Lit with multi-entrance fiber rings

• State-of-the-art backup system & power unit

• Redundant service providers for guaranteed network uptime

• Dedicated secure channel

• VLAN for ODC isolation with selective access using ODC gateway

• Restricted access monitored by card and CCTV

• Two factor authentication and biometric finger print scan

• Advance intrusion prevention capabilities

• ISO 27001 compliant information security practices

• Full disaster recovery for hosted applications

• FM200 fire suspension system for complete protection

• Multisite Network Operations Center (NOC) for monitoring and management

• Scalability and extending T1/T3 circuit to alternate DR sites

SSAE 16 Type II Compliant Data Center, Piscataway, NJ

Guaranteed Security Disaster Recovery

6

Full spectrum of solutions and services

Service Offerings

Application Development and Maintenance | Information Security | IT Infrastructure Services | Testing | Packaged Implementation & Support | Product Engineering

Cloud | Mobility | DAM | DW-BI & Analytics| Microsoft |Java | Open Source | ERP | Salesforce | IoT

Services

Industry Verticals

Technology Solutions

BFSI Education Transport Healthcare

Energy Retail Media Government

7

The expertise driving our solutions and services

Centers of Excellence

• Improve legacy and proprietary Integration with current solutions/software

• Positive impact on usability and architecture decisions among project teams

• Increase overall user adoption

• Implement the best practices for the development of solutions

• Promote cross-platform flexibility

• Rapid scale up for project requirements

Marlabs Centers of Excellence (CoE)

Primary objectives

Industrialized assets and methods

Innovation Architecture based on cost/benefit analysis

Skills and Resources Alliance ecosystem

Microsoft Java/ Open

Source

Digital Asset Management

(DAM)

Testing DW/BI & Analytics

Mobile

Infrastructure, Security & Cloud

UI/UX ERP/ CRM

8

Client Project Stakeholders

Customer Centric Blended Model

Client Engagement

Client Executive Sponsor

Client Program Manager

Client Project Manager

Client SME’s

IT & Infrastructure

Marlabs Executive Sponsor

Marlabs Account Manager

Business Analyst/ Lead Developer

Technical Architect

IT & Infrastructure

Programmer/ Analysts

Quality Assurance

IT & Infrastructure

Client Team Marlabs On-Site/Off-Site Team Marlabs Off-Shore Team

• Strong Transition Mgmt.

• Peer to Peer Communication

• Defined Escalation Process Steering

• Business Alignment

• Work Prioritization

• Metrics Monitoring

Project Management

Requirements/ Deliverables

Task Monitoring & Control

Project Status

Issue Management

Work Packages

Technical Specs

Project Lead / Manager

Project Lead / Manager

Center Of Excellence - Objectives

Web Development Capabilities

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Dynamic

•PHP

•Python

•Perl

•Ruby

•Tcl/Tk

•Drupal

•WordPress

Functional

•Scala

•Haskell

•Erlang

•LISP

•Clojure

Frameworks

•Ruby on Rails (RoR)

•jQuery

•Ext JS Prototype

•Script.aculo.us

•Dojo

Dynamic Languages Practice Capabilities & Expertise

11

RIA Quality Assurance

RIA Consulting Rich Internet

Web 2.0 Applications

Business Applications

e-Commerce Portals

Mobile Applications

Rich Internet Application (RIA)

Solutions

JAVA Applets

Microsoft Silverlight

JavaFX Native/

HTML5/Hybrid

Adobe AIR

HTML5/ Drupal/WordPress

WinRT/JS AJAX + Responsive

Des

Rich Internet Applications RIA and Responsive Applications

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PHP Development

Perl Development

MySQL Development

Apache Development

Python Development

PHP Frameworks

CakePHP Symfony Zend

Python Frameworks

Django Turbo Gears web2py

Perl Frameworks

Catalyst Jifty CGI:: App

Content Management Systems

Drupal Joomla Moodle WordPress Django-CMS WebGUI

JavaScript Frameworks

jQuery

Ext JS

Prototype / Script.aculo.us

Dojo

Rails Related Frameworks

Ruby on Rails

Grails

Linux Platform

LAMP (Perl/ PHP/ Python) Development Services

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Frameworks

Zend

Symfony

CakePHP

Code Ignitor

Template Engines

Smarty

Savant

Dwoo

CMS

Drupal

Joomla!

WordPress

ezPublish

Tuning

APC

eAccelerator

Xcache

Testing/ Optimization

PHPUnit

SeleniumRC

PHP_CodeSniffer

Xdebug

PHP Development Services

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Customization

Modules

Themes,

Interal/ External API Design

User Interface (UI)

Prototype/ Scriptaculous

jQuery

ExtJS

Features

GIS

Mobile SEO

Workflow

Database

MySQL Clustering

Oracle/SQL Server Backend

Drupal Development Services

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WordPress Installation

Installation of latest WordPress includes creation of database (using MySQL) and username using host’s cPanel, or hosting control center and editing wp-config.php file for connection.

WordPress New Theme Designing

Understand the business requirements and create new themes in accordance to the requirements, site design and layout standards, and flexible to add/remove new widgets and plugins.

This phase includes the following:

• Structuring & designing using image editors like Photoshop in accordance to the requirement

• Slicing and coding using HTML & CSS that can be easily implemented for a WordPress website/blog.

WordPress theme customization

Free /paid available themes can be customized in accordance to the requirements and standards.

WordPress Theme development

Implementation of the approved WordPress designs and coding the required functionalities by using WordPress Coding standards, CSS coding standards.

Testing

Validating the webpages to ensure the defined standards of website

• HTML/XHTML validation

• CSS validation

• Accessibility validation

• Links validation

• Cross browser compatibility

• Site speed testing.

Website Maintenance

• Database backups

• Regular plugin updates

• WordPress updates

• Malware protection.

Support • Documentation of the CMS for both end users and developers.

• Training the end users to use and customize the website.

WordPress End to End Services

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jQuery jQuery UI jQuery Mobile

Kendo UI Twitter

Bootstrap ZURB

Foundation

Kinetic.js

•HTML 5 Canvas Library

Raphel.js

•Vector Graphics Library

Popcorn.js

•HTML5 media framework

Underscore.js

•Helpers for functional programming

Require.js

•Module loader optimization library

Mustache.js

•Template system in JavaScript

Backbone.js

•MVC Framework

Knockout.js

•MVVM Framework

Angular.js

•MVC and Dependency Injection Framework

Less SaaS Dotless

Server side – With Node.JS

Express.js (MVC Framework) Socket.IO (Real-time apps) Derby.js (Real-time web apps)

Libraries we use Snapshot

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One Web Site,

Multi Devices Desktops/Laptops

Tablets

Smart Phones

Responsive Web Designing (RWD)

18

Twitter Bootstrap ZURB Foundation Less Framework

Gumby Skeleton

Responsive Web Design Frameworks

19

Enterprise Application Our Expertise

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• All fonts to be the same • Are all the screen prompts specified in the correct screen font? • Does content remain if you need to go back to a previous page, or if you move

forward to another new page? • Is all text properly aligned?

CONTENT

• Can all screens be accessed through buttons on this screen be accessed correctly?

• Does a scrollbar appear if required? • Does the Tab Order specified on the screen go in sequence from Top Left to

bottom right? This is the default unless otherwise specified.

NAVIGATION

• Are all the field prompts spelt correctly? • Are fonts too large or too small to read? • Are names in command button & option box names are not abbreviations. • Can the typical user run the system without frustration?

USABILITY

• Are all graphics properly aligned? • Are graphics being used the most efficient use of file size? • Are graphics optimized for quick downloads?

IMAGES

• Are hyperlink colors standard? • Are the field backgrounds the correct color? • Are the field prompts the correct color? • Does the site use (approximately) standard link colors?

COLORS

RWD Testing Indicative approach validation focus areas

21

Ruby on Rails e-Commerce development

Ruby on Rails CMS development

Custom Business applications Ruby on rails application maintenance,

migration and testing services

Ruby on Rails Community web portal development

Capabilities & Expertise

Ruby On Rails (RoR) Development For Rapid Creation of Web Applications

22

Case Studies

23

Client World's leading publisher of Science and Health Information

Need Client had multiple websites to be developed with more user friendly UI designs to address the

existing usability issues in the current website.

Revamp the existing portal applications with new UI, usability and admin interface

Marlabs Solution Complete ownership of entire Application Development including Development, Testing ,

Deployment and Hosting support

User-friendly, consistent design, easy and quick navigation

Keeping website standards and guidelines

Keeping up with the brand identity of the company & product

Better user experience.

Marlabs used a hybrid onshore/offshore model to implement the UI and back end changes to these

websites

Websites are developed using ‘CodeIgnitor’ framework with MVC architecture.

Benefits Cost Effective 100% Offshore Model and Dedicated experienced Development and Testing Team

Ramp-up of Development and Testing team based on the project/client needs.

Deliverables prepared by offshore team are reviewed by the client/Business and signed off.

Knowledge documents were updated across application with ongoing releases functionality and

timely reviewed by the stake holders.

Effective Defect review meeting with appropriate client input.

Technology Platform PHP5, MySQL5, Drupal

A cost effective J2EE portal to manage and distribute campaign assets as well as calculate ROI

Marlabs Case Study

24

Client A full-service strategic Ad consulting and internet marketing services organization

Need Create a customer facing Client Portal to manage campaign information.

Marlabs Solution Created a web portal solution to provide Slingshot Client’s a work place to interact with client’s resources, in order to better manage web SEO campaigns

Created a simple, intuitive GUI to manage workflow, enables clients to view current search rankings for their keywords

Integrated with existing applications LB GURUS, SharePoint, Authority Labs, SalesForce.com

Created an automated solution to interact with Authority Labs API to get SERP files for selected keywords from Salesforce.com.

Used MongoDB, an open source non-SQL file based database to store SERP files from Authority Labs.

Laid foundation for EDW and ESB

Benefits Provided our customer with an efficient customer management portal for their clients

Reduced dependency on multiple applications and websites to configure and manage customer requests

Leveraged existing internal assets and knowledgebase o deliver focused marketing services tailored to individual client needs

Technology Platform Drupal, MySQL, PHP, MongoDB

Efficient customer management portal tailored to individual client needs

Marlabs Case Study

25

Client Private Student Loans Provider

Need Expand student loan market to increase sources of funding for student financing.

Marlabs Solution Built next generation online lending platform matching students with multiple lenders.

Provides functionality to search, filter, and match lenders and borrowers.

Students apply for loans which are serviced by lenders through an auction process.

Computes unique human capital score for each student assessing future repayment capability.

Determines student eligibility for loan and computes target loan interest rate based on score.

Lenders review student details and scores and bid loan amounts and interest rates.

System uses proprietary algorithm to generate target interest rates for bid loan amounts.

Manages loan repayments; receives re-payments and channels them to lenders.

EFT interface allows payments to be electronically processed directly from/to bank accounts.

Benefits Unique methodology to assess credit risk to facilitate lending without credit history.

Packages conventional and non conventional lending sources to raise funds availability.

Promotes social goals and reduces complexity of traditional bank lending models.

Technology Platform Linux, Apache, SQL, PHP, Drupal

Built P2P Lending Platform Dedicated to Facilitate Student Loans

Marlabs Case Study

Usability Engineering

27

Offerings overview

UI/UX – Usability Engineering

UX Strategist for social media

Web Analytics and SEO

UX strategy for DAMs solutions

Web and Mobile User Experience Design

Software Development using UX Methodologies

Expert Usability Review Services

Quality Planning and User Advocacy Consulting and Training

IA UI UX Responsive

Design Interactive

Design Usability

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Discovery, Interaction Design, Visual Design, Development

Marlabs Centric Design & Engineering Process

Discovery 2 Interaction Design Visual Design Development

Functional Design

Content Analysis

IA, ID, UI Design, Usability

Production Engineering

1

User Research

Requirement Gathering

Content Inventory

Content Analysis Content Mapping

Business Objectives

User Guide

Cart Sorting

Site Map Process/Task Diagrams

Wireframes

Prototype

User Testing

Visual Comps

Style Guide

Technology/Platform Selection

Content Migration Plan

CMS Framework

HTML, CSS Templates

Content Migration

Testing

Launch

4 3

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Idea Mapping

and Discovery

Test and Iterate

Holistic UX Model (Lean UX + CX + Agile Development) SPRINT

Develop Wireframes

and Prototype

Design and Development

Product Deploy and Validate

• Usability Testing • A/B Testing • Functional Testing • Present/Demo the

package to PO • Validate stories based on

the produced result • Deploy product • Necessary changes, go

back to the stories and iterate the process.

• Composite Design (Pixel perfect, Branding, colors, etc.) • Content Design (Typography, Style-guide, Flows, etc.) • Development (Coding - UI conversion & integration,

Metadata & Back-End Database plumbing, WebServices, etc.)

• Review & Validate • Iterate & Refine the implemented design if needed .

• Low-Fidelity Wireframes • Hi-Fidelity Wireframes • Click-Through Prototype • Review & Validate • Perform Usability Testing • Collect Feedback • Iterate & Refine the Idea if

needed.

User Experience (UX) Practice at Marlabs Lean UX + CX + Agile Development

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Experience Director

Information Architect

Experience Designer

Experience Developer

Content Strategist / Copywriter

Usability Specialist

User Experience (UX) Practice HUB and SPOKE Model

31

Usability Engineering Website - Showcase

32

Academics & Publications Recent Implementations

33

Recent Implementations

Academics & Publications

34

Media & Advertising Recent Implementations

35

Media & Marketing Recent Implementations

36

Retail & Manufacturing Recent Implementations

37

Healthcare & Pharmacy Recent Implementations

38

Healthcare Recent Implementations

39

Energy & Utilities Recent Implementations

40

Usability Engineering Mobile Apps – Showcase

41

Education Recent Implementations

42

Recent Implementations

Education

43

Healthcare Recent Implementations

44

Recent Implementations

Healthcare

45

A mobile app for Physician learning, using gamification design approach.

Healthcare Recent Implementations

46

Apps by Marlabs MobileCoE at Apple iTunes store: itunes.apple.com/us/artist/marlabs-inc/id489810009

Apps by Marlabs MobileCoE at Google Play store: https://play.google.com/store/apps/developer?id=Marlabs

Marlabs Apps @ Apple iTunes & Google Play stores

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Standing apart in the marketplace

Value Proposition

Delivery Excellence

Domain Expertise

• Flexible, transparent, and mature engagement models

• Seamless solution integration

• Certification compliance

• Robust Governance

• Strong focus on emerging technologies

• Centers of Excellence (CoEs) for technology proficiency

• Best in class technology and security infrastructure

Customer Centricity

Investment In Talent

• US based, IP driven organization with a digital technology focus

• Flexible engagement models with global talent

• Proven record of successful on-site, off-shore and blended engagements

• Customized solutions and services

• High competence levels in all technologies

• Home grown algorithm for matching resources with customer’s unique need

• Global training centers: Continuous quality improvement programs

• High retention rates

Higher Customer

Satisfaction

Excelling Employees

Project Certainty

Highest ROI and Value

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Contact Us USA New Jersey

Marlabs Inc. (Global Headquarters) One Corporate Place South, Floor 3, Piscataway NJ 08854 - 6116 Tel: +1 (732) 694 1000 Fax: +1 (732) 465 0100 Email: [email protected]

India Bangalore

Marlabs Software (P) Ltd. Bagmane World Technology Center, 14th Floor, Citrine Block - 4, Marathahalli Outer Ring Road, Mahadevapura, Bangalore – 560 048 Tel: +91 (80) 67229400/700 Email: [email protected]

Canada Marlabs Canada Incorporated 1235, Bay Street, Suite 400 Toronto Ontario M5R 3K4 Tel: +1 (416) 934 5005 Email: [email protected] Mysore

Marlabs Software (P) Ltd. # 462, A & B Block, Udayaravi Road, Kuvempunagar, Mysore - 570023 Tel: +91 (821) 4000200 Email: [email protected] Marlabs Software (P) Ltd. # 469, A & B Block, Udayaravi Road, Kuvempunagar, Mysore - 570023 Tel: +91 (821) 4191450 Email: [email protected]

Mexico Marlabs Technology Services Av. Patriotismo 229 Piso 8 Col. San Pedro de los Pinos Mexico, D. F. C. P. 03800 Tel: +1 (732) 694 1000 ext.6011 Email: [email protected] Kochi

Marlabs Software (P) Ltd. "Athulya", 2nd Floor, Infopark Kusumagiri P.O. Kakkanad Kochi - 682 030 Email: [email protected] Marlabs Software (P) Ltd. Trans Asian Corporate Park, XIV/396-C, Seaport Airport Road, Chittethukara, Kakkanad Kochi - 682 037 Ph: +91 (484) 6062885/886 Email: [email protected]

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THANK YOU


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