Online PresenceCreating & Managing

an

WHY?set your intent and purpose

● Provide information● Serve community● Attract donations/support● Reach new audiences● Build brand

audit your activities against it

DIGITAL MARKETING TRIFECTA

EARNEDMEDIA

PAIDMEDIA

OWNEDMEDIA

SharesReviewsBlogsNews

AdsBoost

Influencers

WebsiteSocial MediaEmail

Comprehensive Strategy

EARNEDMEDIA

OWNEDMEDIA

PAIDMEDIA

SharesReviewsBlogsNews

EARNEDMEDIA

OWNEDMEDIA

PAIDMEDIA

SharesReviewsBlogsNews

EARNEDMEDIA

OWNEDMEDIA

PAIDMEDIA

WebsiteSocialEmail

EARNEDMEDIA

OWNEDMEDIA

PAIDMEDIA

WebsiteSocialEmail

EARNEDMEDIA

OWNEDMEDIA

PAIDMEDIA

WebsiteSocialEmailHOW

NOWWOW

● Provides an answer● Instructional● Informative

● Time-sensitive● Current● Breaking

● Attention-grabbing● Fun● Exceptional

EARNEDMEDIA

OWNEDMEDIA

PAIDMEDIA

WebsiteSocialEmail

EARNEDMEDIA

OWNEDMEDIA

PAIDMEDIA

AdsBoost

Influencers

EARNEDMEDIA

OWNEDMEDIA

PAIDMEDIA

AdsBoost

Influencers

EARNEDMEDIA

OWNEDMEDIA

PAIDMEDIA

AdsBoost

Influencers

EARNEDMEDIA

OWNEDMEDIA

PAIDMEDIA

AdsBoost

Influencers

EARNEDMEDIA

OWNEDMEDIA

PAIDMEDIA

AdsBoost

Influencers

Q&A