Proposal presentation slides

We Are AppleThe Graduates - Allison Bradford, Brianna Budner, and Elene Perry

✤ Horgan, D. (Photographer). (2013, January 02). 4 reasons apple and macs will be extinct by 2017 [Web Photo]. Retrieved from http://theawesomecave.com/4-reasons-apple-and-macs-will-be-extinct-by-2017/. Retrieved on 2014, January 21.

Tuesday, January 21, 14

http://theawesomecave.com/4-reasons-apple-and-macs-will-be-extinct-by-2017/




✤ Apple is a company that was created to be the Internet platform of the future, a normal feat

that has recently been hindered. With the constant progression of Internet, 4G platforms,

smartphones, tablets, and computers alike, Apple strives to stay at the top. Known for

bringing you the latest technology as early as possible, Apple is working to develop and

release the best technologies you can get your hands on. Welcome, as we introduce you to

Apple’s next big thing.


ENVIRONMENTAL SCANNING


✤ Apple is currently a key leader in the computer hardware, computer software, consumer electronics, and digital distribution field. Apple’s mission is to design Mac’s, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with the iPad.

COMPANY OVERVIEW

✤ Page, S. (Photographer). (2012, October 30). Shake ups and shufflings: Some thoughts on the new apple [Web Photo]. Retrieved from http://www.idownloadblog.com/2012/10/30/shake-ups-and-shufflings-some-thoughts-on-the-new-apple/. Retrieved on 2014, January 21.


http://www.idownloadblog.com/2012/10/30/shake-ups-and-shufflings-some-thoughts-on-the-new-apple/




ORGANIZATIONAL STRENGTHS VS. WEAKNESSES

✤ S- Reputable loyalty to customers

✤ S- Leading innovator in mobile device technology

✤ S- Strong financial performance

✤ S- Unforgettable brand reputation

✤ S- Retail stores are friendly and aesthetically pleasing

✤ S- Company departments and teams are strong

✤ W- High prices

✤ W- OS is incompatible with other operating systems

✤ W- Quickly decreasing market share

✤ W- Multiple potential infringement cases

✤ W- Lack of protection

✤ W- Quick new product releases that leads to multiple defects


EXTERNAL MARKET

✤ Competition is thriving - Samsung, Amazon, IBM, Cisco, Google, Microsoft, Dell, HP, and Sony included.

✤ The business climate is majorly international, with over half of Apple’s sales occurring outside of America. The climate is subject to the economy, seeing as how Apple products are “luxury good”. That being said, when money goes, the need for Apple products goes as well. Apple has helped globalization across all continents to spread, something the new proposed technology will help to maximize. The technological business climate is consistently changing and growing.

✤ Business opportunities include: keeping up with competitors to see what innovative technologies are working and not working in the specific market. This will help Apple to maintain it’s standing as always being one step ahead of the competition. An opportunity to break into the television world with iTV (perhaps leading to a revenue stream revolving around production) and the partnerships that will ensue (Netflix, Hulu, the world’s leading cable provider Comcast), is present. iCamera’s that are compatible with the iCloud are in development phases. Car radio technologies are bound to be broken into, with stereo interfaces that are iCloud capable and can upload user iTunes libraries

✤ Apple’s largest business threats include a rapidly changing market and yearly tax increases. Apple’s largest competitor, Google’s Android, is quickly becoming an industry gate keeper with released features that Apple has yet to add to their repertoire. A large innovation decline has halted Apple in its tracks, as users are still waiting for a release that is entirely different from what they already have. Samsung’s constant lawsuits against the company are tarnishing Apple’s reputation, and it’s rapidly faltering relationships with China and India are slowing production down drastically.


CHALLENGES AND SOLUTIONS


CHALLENGES

✤ Loss of innovation.

✤ Apple has not released a remarkably new product in quite some time, a noticeable difference from their competitors.

✤ Apple’s next release must exceed it’s preceding releases in numerous ways, especially before the next market shift.

✤ We introduce to you the new and improved, all operating system compatible, iCloud.


✤ iCloud technology is the next big thing in the electronics

world, and Apple is ready to bring it to you first.

✤ Documents will be accessible via cell phones, tablets,

laptops, or desktop computers anywhere in the world.

✤ iCloud’s groundbreaking technology will rid operating

system incompatibility and create a file type that is easily

encrypted and read by any operating system all over the

world.

✤ This is the new and improved iCloud.


STRATEGY FORMULATIONS


OPERATIONS

✤ Apple already own’s the “iCloud” technology, so this advancement isn’t necessarily new to the Operations department.

✤ A computer support team will be implemented to develop the software that makes the documents compatible upon their upload into the iCloud.

✤ Research and development teams will continue their research into the demographic, figuring out what is and is not working in the market.

✤ Because the technology is expanding, it will not affect production or distribution in a negative way.

✤ The iCloud is web-based and accessed through a secure Internet connecting, so no further hardware will be needed to implement the software, thus negating any production costs.

✤ iCloud will require log-in information, as well as a yearly cost to non-Mac users. Mac users will receive a discounted rate if their membership is being acquired through a registered Mac product. This will increase Apple’s yearly revenue by nearly 20%, helping to bring Apple out of it’s annual deficit. Additionally, storage and international plans will be provided.


SALES AND MARKETING

✤ The greatest marketing strength of the new iCloud technology - PC and Mac devices working together. We now can reach into the minds of dedicated PC users. We will rid the market of PC vs. Mac and become PC and Mac.

✤ Large businesses will be a target; focus on international business and document sharing.

✤ Rids businesses of worrying about annoying email attachments, lost in translation issues, or document incompatibility.

✤ Biggest outreach will include a one month free trial for small and large companies alike, as well as discounted rates per 50 sign ups per business.

✤ An Apple spokesteam will prepare presentations for in-office visits and technology-related panels across the globe, increasing awareness of the iCloud technology.


LEGAL

✤ Apple owns all rights to the iCloud technology and will implment ownership and licensure as needed. We will make sure to take the proper precautions to ensure no ownership or infringement issues arise.

✤ Patent and copyright laws to both the hardware and software will be studied and put into affect accordingly. Necessary patent and copyrights will be paid for and obtained through the government and all international entities.

✤ Data uploaded to the iCloud will be via a secure network (https: rather than http:), with no chance of being stolen or accessible to anyone other than owner-approved users.


ETHICAL

✤ By making the iCloud user-friendly and internationally compatible regardless of user operating systems, we rid any discrimination towards computer, tablet, laptop, or cell phone users. Price will be reasonable for any working class.

✤ The only foreseeable ethical problem would be the cost for an “every day user” via a “business user”.

✤ The increase in business across the globe will appeal to the shareholders of Apple.


FINANCIAL DATA ANALYSIS


Over the last 3 years, there is no doubt that Apple’s revenue has increased substantially, even

with the devastating death of Apple’s own Steve Jobs. From 2011 to 2012 alone, Apple’s revenue

increased by over 44%, and then again with a smaller increase in 2013 of 9%. As for Gross Profit,

Apple has suffered by the end of 2013, with a decrease of over 6% compared to 2012. This

problem can easily be explained however by consumers being increasingly more interest in

Apple’s older and less-expensive products. This fact has also damaged their net income, by

decreasing a little over 11%. As for operating expenses, Apple has been steadily increasing the

amount of money invested into research and development over the last three years. This is

quite obvious, as new and improved Apple devices are being released faster than ever.

Apple’s two largest financial competitors are Google’s Android, and Hewlett-Packard. However,

when it comes down to the three businesses’ Income Statements, Apple is financially stronger

than the others. This could be simply because of Apple’s brand image. Consumers are familiar

with the company as a whole, and have become comfortable with their products and software

more than any other company.

Please see the following graphs, which will help to visualize Apple’s standing vs. it’s competitors.


PRICE/EARNINGS

RATIO

PRICE/EARNINGS GROWTH

RATIO

CURRENT RATIO

DEBT TO EQUITY RATIO

GROSS PROFIT MARGIN

EARNINGS PER SHARE

APPLE 13.60 0.34 1.67 0.13 37% 39.75

ANDROID 31.31 0.85 4.21 0.041 58% 36.75

HEWLETT-PACKARD 11.37 4.33 1.10 0.60 23% 2.62


FINANCIAL OVERVIEW OF PROPOSAL - COSTS

27%

13%7%20%

12%

11%

10%

R&D Production Patent Staffing Branding DistroInsurance


FINANCIAL OVERVIEW OF PROPOSAL - BENEFITS

46%

18%

18%

18%

New Revenue Stream Benefit Consumers Worldwide Lead on CompetitorsHigher Market Share


STRATEGY IMPLEMENTATION


Cloud Development Team Timeline

Date/Timeframe Event/Milestone

February 3, 2014 - March 21, 2104 Hire employees, assemble development team.

March 24. 2014 - July 2014Recode software to improve compatibility across devices

and operating systems.

August 2014, November 2014Write updates for existing devices and write the new coding

into the new OSX.

December 2014 - January 2015 Send the update to beta testers, fix bugs as they occur.

January 15th, 2015 Product Launch


Cloud Marketing Team Timeline

Date/Timeframe Event/Milestone

February 3rd, 2014 - March 3rd, 2014 Assemble marketing team

March 3, 2014 - March 21 2014Reevaluate demographic information, find out how the

existing cloud technology can be further improved

March 24, 2014 - November 2014Develop tier pricing, discounts, design marketing campaign for the rollout of the new iCloud. Figure out how to get new consumers to

switch to iCloud from leading competitors (Google Drive, etc.).

November 2014 - January 2015Slowly begin product release rollout. Begin introducing consumers to

the product and building the name via all communication platforms. Recreate MAC VS. PC image to MAC & PC

January 15, 2015 Product Launch


STRATEGY EVALUATION


✤ Teams will have weekly status meetings to track progress

and keep entire teams up to date.

✤ Strict deadlines for each project milestone before, during,

and after the launch will help to keep everyone on task.

✤ Monthly focus groups held by marketing team.

✤ Beta testers will begin testing across all platforms

beginning in December 2014.


Conclusion


✤ iCloud technology is the next generation of Apple and the next

generation of business-minded consumers such as yourself.

✤ iCloud brings you the capability to make your business an

international empire, or perhaps gives smaller scale businesses the

means to expand outwards with minimal effort.

✤ All documents can be uploaded to the cloud, and accessible to any

user-approved parties.

✤ Apple is introducing a new revenue stream to both itself and

businesses everywhere.


✤ Thank you for joining us today! We are excited to welcome

you to iCloud, brought to you by the new and improved

Apple.

✤ We look forward to moving forward with you.

✤ ~The Graduates, Apple, Inc.


Date post:	09-May-2015
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