Unltd India

Social Media Training

23 March, 2010

What is social media?

Counterpart to MSM, or mainstream media

outlets

Based on social networking and “crowd

sourcing”

Foundation is interactivity and accessibility

Strong use of multimedia

Highly democratic

The Social Media Landscape

What Can It Do For Me?

Harness as marketing channels

Establish direct dialogues with

consumers/enthusiasts/volunteers, etc

Update news in real time

Provide a customer service function

Create a personality for the organization

Build relationships and loyalty

How Do I Use Social Media Properly?

The 5 Ls:

Look

Listen

Lounge

Learn

Launch

The Blogging Platforms:

The Sharing Platforms:

Online video sharing website

19% of internet users view online video daily; 57% have viewed at least once (2007 Pew Internet and American Life)

YouTube's demographic skews heavily to the 35 - 64 age brackets. Nielsen/Net Ratings - 55% (May 2006) comScoreMedia Metrix - 48% (May 2006) Quantcast - 65% (Aug 2006)

The Sharing Platforms:

•Photo sharing website

•50% of users are female

•70% of users are between the ages of 25 and 54.

•The largest demographic, at around 30%, are between the ages of

35 and 44.

•75% of visitors have at least a partial college education.

The Social Networking Sites:

Largest social networking site

57% of Facebook users are female

Largest demographic, at 27%, is between the ages of 45 and 54.

Second largest, at 25%, are between the ages of 35 and 44.

65% have had at least a partial college education

The Social Networking Sites:

“micro-blogging” platform

60% of users are female

29% of users are between the ages of 35 and 44. The

second largest demographic are users between the ages

of 45 and 54, comprising 21% of total users.

79% have at least a partial college education

In the Next 5 Minutes, You Can: Choose a blogging platform

Register a fan page on Facebook

Create your Twitter handle

Pick an avatar photo

elisehmeyer@gmail.com