Welcome

Social Networking : TwitterHow to expand the online conversation

Thanks for inviting me!

SUGGESTED LEARNING NEED CODES

7070 Entrepreneurship, private practice

1020 Computer 1100 Photography 7120 Marketing 7210 Sales, merchandising 7040 Consultation

Tweet #tweb01 about this webinar

Send twitter message to @Dimdim if you have AV problems

(a customer service example of twitter)

HOW WE USE THE INTERNET TODAY

If your not using social networks you are missing a captive audience

HOW TO GROW YOUR FOLLOWERS

Follow Follow the people you want to follow you Follow your followers

Retweet (put (RT) in front of the tweet People love it, builds affection and loyalty

Tweet at least 2-3x per week (build to 2-5 per day)

Be Real Twittiquette

Follow those who follow you Thank People Auto responders considered spam

Provide Value… Don’t just create noise New information with links Blog posts (Twitterfeed) Tweet Press Releases

INCREASED EASE OF COMMUNICATION& TRANSPARENCY WITH FOLLOWERS

Introduce new products, locations, services

Promotions Contests Staff Generally

say what you are doing

TWITTER MARKETING

Add your twitter info to your electronic signature, website, blog, Facebook page, LinkedIn page, and all your ads

Connect with your customers, create a twitter account for customer feedback, questions, and a place to market new info to them

Be prepared to respond to questions and feedback from your customers that everyone can see

Customize or brand your twitter background with your logo and provide a personal image of yourself

TWITTER MARKETING IDEAS

Press releases: you can keep your audience up to date with your brand’s latest developments by posting links to your press releases.

Time-sensitive special offers: you can use Twitter to promote items on sale, or special fares, like some airlines are already doing.

Post event updates: if you go to a conference or trade show, you can tweet about the latest developments . News updates: Twitter can be a good medium to post news items of interest to your customers. Disaster Relief: Organizations such as the Red Cross are using twitter to post updates on their efforts to

help during natural disasters and emergencies. Daily schedules: musicians, politicians and other traveling acts are using Twitter to post news about their

appearances, schedules, etc. Links to interesting web pages: You can use Twitter as a social bookmarking service, like Delicious or

Stumbleupon. New blog posts announcements: You can post a tweet every time you update your blog. True, you can

also achieve this through RSS, but Twitter gives you yet another avenue to reach people that otherwise wouldn’t have had access to your RSS feed.

Blog widget: you can install Twitter on your blog’s sidebar to show your latest tweets and give your blog a more interactive feel.

Real estate listings: real estate agents can use Twitter to post links to new listings . Promotions: if you have a “deal of the day”, “daily lunch special” or any other recurring, time-sensitive

promotion you can announce it in Twitter. Recruitment tool: many companies have filled positions with people they found through Twitter. Personal branding: by drafting a compelling personal profile, posting brief insights on topics related to your

field, and by nurturing your network of followers, over time your Twitter account can turn into a strong personal branding signal.

LINKING TO SOCIAL MEDIA

Link your twitter acct to Facebook, LinkedIn,and any social networking site you use

Use applications on Social Networking Sites to auto post on multiple sites

Ping.fm Consider a professional twitter client

such as hootsuite.com or cotweet.com

CAPITALIZE ON THE WISDOM OF MASSES

Look at trending topics and think about how you can provide a unique tweet

Listen to the conversation Get Real Time feedback on what is

going on, your products, etc

TWITTER TOOLS

Hootsuite Supports multiple twitter accts Supports multiple logins for one acct Enables scheduled tweets Provides auto RT, R & DM Provides embeddable columns

Cotweet Supports multiple twitters and logins with

unique character to identify who is who

TWITTER CASE STUDY

Open a business account (your business name) brand your background

Assign the voice of twitter and devote minimum of 30 minutes per day

Become a trouble shooter first, a promotional evangelist second

Make 60% of posts useful for others 40% promotional with links back to your website/blog

Measure your 90 day change in followers, links and sales

THANKS FOR PARTICIPATING

Lets look at these tools in action

twazzup hootsuite

Follow @nadinekf