What is Social Networking Social networking is the phenomenon of building of social

networks or social relations among people who share interests, activities, backgrounds, or real-life connections.

How did it all Start

The first officially recognized social network was sixdegrees.com that launched in 1997 and officially shut down in 2000.

Interesting Factioids

• Apparently there are 600 million more people that own a mobile phone compared to those who own a toothbrush.

• Some research reveals that there are 4.8 billion mobile users but only 4.2 billion people with a toothbrush.– Does that mean that every mobile should be sold with a free toothbrush?

Social Networking Enablers

• Monthly active users now total nearly 850 million • 100 billion connections • 20% of all page views on the web are on Facebook • 425 million mobile users• 250 million photos are uploaded every day• Zygna’s games revenue is currently 12% of Facebook’s total

income • 57% of users are female • 2.7 billion “likes” per day • Went Public in 2012

• There are over 465 million accounts • 175 million tweets a day • 1 million accounts are added to Twitter every day • Top 3 countries on Twitter are USA at 107 million,

Brazil 33 million and Japan at nearly 30 million • Busiest event in Twitter’s history is now “Castle in

the Sky” TV screening 25,088 tweets per second (previous record was the last minutes of the 2012 Superbowl with 10,245 tweets per second).

• Fastest growing among teenagers

• 2 new members join every second • USA leads membership at more than 57 million,

Europe has more than 34 million members • 60% of its members live outside the USA • In 2011 there were 4.2 billion professionally oriented

searches on the LinkedIn platform • Revenues for 2011 reached $522 million• The fastest growing demographics are students and

recent college graduates

• 3rd most visited website according to Alexa • 2 billion views per day • It handles 10% of the internet’s traffic • Average YouTube user spends 900 seconds per day • 44% of YouTube’s users are aged between 12 and 34 • Over 829,000 videos are uploaded every day

• Founded in March 2010 with the initial name of “Burbn” by Kevin Systrom and Mike Kreiger with the $500,000 in seed funding.

• Instagram reached the milestone of 1 million users in December 2010

• In August 2011 Instagram users had uploaded 150 million photos

• 10 million users were using the app by September 2011 • The release of the Android app version saw 1 million

downloads in 1 day! • April 2012, Instagram reaches the new milestone of 30 million

users

• Acquisition for $1 billion by Facebook.

Why Social Networking

• Building friends and expanding your network• Power of “LIKE”• Sharing Happiness and Joy• Touching Lives

Road Ahead..

• Embrace it…Love it….Thrive on it– Start a BLOG for Hopewell campus– Join a social network today, if not done yet– Innovation all around: Tuesday Facebook unveils new

Social Search tool

– Reach the WORLD…it is just a Click away!!