DEPARTMENT OF BUSINESS AND INDUSTRIAL MANAGEMENT

INFORMATION TECHNOLOGY FORBUSINESS

SOCIAL NETWORKING SITESPREPARED BY:SURBHI CHUGH(14)HASMITA MASANI(48)VISHAKHA MISTRY(57)

SUBMITTED TO:Dr. JAYDEEP CHAUDHARY

SOCIAL NETWORKING SITES HISTORY OF SOCIAL NETWORKING SITES CONCEPT OF SOCIAL NETWORKING SITES LISTS OF SOCIAL NETWORKING SITES USES OF SOCIAL NETWORKING SITES APPLICATION ADVANTAGES AND DISADVANTAGES IMPACT OF SOCIAL NETWORKING SITES

ON STUDENTS

What Is Social Networking?

Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will.  Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online.

When it comes to online social networking, websites are commonly used. These websites are known as social sites. Social networking websites function like an online community of internet users.

Once you are granted access to a social networking website you can begin to socialize. This socialization may include reading the profile pages of other members and possibly even contacting them. Many of these online community members share common interests in hobbies, religion, politics and alternative lifestyles

HISTORY 1995 YAHOO 1998 GOOGLE 1999 NEPSTER 2000 BLOGGER 2001 WIKIPEDIA 2002 FRIENSTER 2003 MYSPACE 2004 FACEBOOK 2005 YOUTUBE 2006 TWITTER

TOP 10 SOCIAL NETWORKING SITES

1. FACEBOOK2. TWITTER3. LINKEDIN4. GOOGLE+5. PINTEREST6. ORKUT7. INSTAGRAM8. MY SPACE9. BEBO10. NETLOG

FACEBOOKTYPE PUBLIC

FOUNDATION DATE

CAMBRIDGE, MASSACHUSETTS, U.S.

(FEBRUARY 4, 2004)FOUNDERS Mark Zuckerberg, Eduaedo

Saverin, Andrew McCollumn, Dustin Moskovitz, Chris

HughesHEADQUARTERS MENLO PARK, CALIFORRNIA,

U.S.EMPLOYEES 5,794(SEPTEMBER 2013)

USERS 1,19 BILLION (ACTIVE SEP 20013)

WEBSITE www.facebook.comWRITTEN IN C++ and PHP

TWITTERTYPE PUBLIC

FOUNDATION DATE

MARCH 21,2006

FOUNDERS JACK DORSEY, NOAH GLASS, EVAN WILLIAMS, BIZ STONE

HEADQUARTERS SAN FRANCISCO, CALIFORNIA, U.S.

EMPLOYEES 2000+ (2013)USERS 200 MILLION (ACTIVE FEB

2013)WEBSITE www.twitter.com

WRITTEN IN JavaScript, Ruby, Scala, Java

LinkedInTYPE PUBLIC

FOUNDATION DATE

SANTA MONICA, CALIFORNIA, (2003)

FOUNDERS REID HOFFMAN, ALLEN BLUE, KONSTANTIN GUERICKE,

ERIC LYHEADQUARTERS MOUNTAIN VIEW, CALIFORNIA,

U.S.EMPLOYEES 4,800 (NOVEMBER, 2013)

USERS 259 MILLIONWEBSITE www.linkedin.com

WRITTEN IN Java

GOOGLE+TYPE IDENTITY AND SOCIAL

NETWPRKING SERVICEFOUNDATION

DATEMOUNTAIN VIEW, CALIFORNIA,

U.S.(2011)

FOUNDERS LARRY PAGE, SERGEY BRIN, VIC GUNDOTRA,BRADLEY HOROWITZ

HEADQUARTERS MOUNTAIN VIEW, CALIFORNIA, U.S.

EMPLOYEESUSERS 540 MILLION (OCTOBER, 2013)

WEBSITE plus.google.comAVAILABLE IN MULTILINGUAL

PINTERESTTYPE PHOTO SHARING

FOUNDATION DATE

MARCH, 2010

FOUNDERS PAUL SCIARRA, EVAN SHARP, AND SILBERMANN

HEADQUARTERSEMPLOYEES 140+ EMPLOYEES

USERSWEBSITE www.pinterest.com

AVAILABLE IN ENGLISH, PORTUGUESE, SPANISH, GERMAN, DUTCH

APPLICATION GOVERNMENT APPLICATION BUSINESS APPLICATION EDUCATION APPLICATION MEDICAL AND HEALTH APPLICATION SOCIAL AND POLITICAL APPLICATION

GOVERNMENT APPLICATION Social networking is more recently being used by various

government agencies. Social networking tools serve as a quick and easy way for the government to get the opinion of the public and to keep the public updated on their activity.

The Centers for Disease Control demonstrated the importance of vaccinations on the popular children's site Whyville and the National Oceanic and Atmospheric Administration has a virtual island on Second Life where people can explore underground caves or explore the effects of global warming. 

Likewise, NASA has taken advantage of a few social networking tools, including Twitter and Flickr. They are using these tools to aid the Review of U.S. Human Space Flight Plans Committee, whose goal it is to ensure that the nation ison a vigorous and sustainable path to achieving its boldest aspirations in space.

BUSINESS APPLICATION The use of social networking services in an enterprise context

presents the potential of having a major impact on the world of business and work.

Social networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact bases. These networks often act as a customer relationship management tool for companies selling products and services. Since businesses operate globally, social networks can make it easier to keep in touch with contacts around the world.

Applications for social networking sites have extended toward businesses and brands are creating their own, high functioning sites, a sector known as brand networking. Brand networking is a new way to capitalize on social trends as a marketing tool.

EDUCATION APPLICATION The National School Boards Association reports that almost 60%

of students who use social networking talk about education topics online, and more than 50% talk specifically about schoolwork. Yet the vast majority of school districts have stringent rules against nearly all forms of social networking during the school day—even though students and parents report few problem behaviors online.

Social networks focused on supporting relationships between teachers and their students are now used for learning, educator professional development, and content sharing. Ning for teachers,TermWiki, Learn Central, TeachStreet and other sites are being built to foster relationships that include educational blogs, eportfolios, formal and ad hoc communities, as well as communication such as chats, discussion threads, and synchronous forums. These sites also have content sharing and rating features.

MEDICAL AND HEALTH APPLICATION

A new trend is emerging with social networks created to help healthcare professionals members with various physical and mental ailments. For people suffering from life altering diseases, PatientsLike Me offers its members the chance to connect with others dealing with similar issues and research patient data related to their condition.

For alcoholics and addicts, SoberCircle gives people in recovery the ability to communicate with one another and strengthen their recovery through the encouragement of others who can relate to their situation. DailyStrength is also a website that offers support groups for a wide array of topics and conditions, including the support topics offered by PatientsLikeMe and SoberCircle.

Some social networks aim to encourage healthy lifestyles in their users. SparkPeople offers community and social networking tools for peer support during weight loss. 

SOCIAL AND POLITICAL APPLICATION

Social networking sites have recently showed a value in social and political movements. In the Egyptian revolution, Facebook and Twitter  both played a pivotal role in keeping people connected to the revolt. 

Egyptian activists have credited social networking sites with providing a platform for planning protest and sharing news from Tahrir Square in real time.

By presenting a platform for thousands of people to instantaneously share videos of mainly events featuring brutality, social networking proves to be a vital tool in revolutions.

ADVANTAGES The main advantage of social networking site is that it helps in

establishing connection with people, friends and relatives.  It helps in sharing one’s view, share pictures and lots of other stuffs.

It helps students in interacting with one another and share ideas.  This helps in improving student’s creativity.

The social networking websites can be accessed from any part of the globe. This helps the students to establish communication with their teachers and friends through which they can improve their knowledge.

Social networking sites are not only used by the students for sharing pictures, videos or it is not only meant for fun and entertainment.  Through social networking sites like Facebook, LinkedIn one can become a member and can also post relevant information about campus drive.

Through these sites the students can establish contact with entrepreneurs, corporate people and can gain valuable information from them.

DISADVANTAGES One of the major disadvantages of using social

networking websites are the students get addicted to it.  They used to spend hours in those social networking sites which can obviously degrade the student’s academic performance.

Some students may tend to use to these social networking sites till mid night or even more which can obviously lead to health related problems.

Some students may spend time in Facebook through which they lack to spend time with their family members.  This can also be a disadvantage also.

Some students may provide detailed information like phone numbers, address which is very dangerous because they can easily tracked down by strangers.

THANK YOU