Social Networking: Is it Right for You? · 2012-08-07 · Copyright © IBM Corporation 2012 Slide 3...

Social Networking: Is it Right for You?

Willie FaveroIBM Silicon Valley Lab

Data Warehousing on System z Swat Team (DB2 SME)

Monday, August 6, 2012 12:15 PM - 1:15 PM

Session Number: 11965

Copyright © IBM Corporation 2012All rights reserved.

#socialnet

https://twitter.com/wfavero

Slide 2 of 37Copyright © IBM Corporation 2012All rights reserved.10504: Social Networking for the Database Professional Slide 2 of 61Copyright © IBM Corporation 2012

All rights reserved.11965: Social Networking: Is it Right for You?

For Twitter, use hashtag #socialnet for this session

Please Note:

IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.

Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.




Acknowledgements and Disclaimers:

© Copyright IBM Corporation 2012. All rights reserved.

– U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp.

IBM, the IBM logo, and ibm.com are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml

Other company, product, or service names may be trademarks or service marks of others.

Availability. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates.

The workshops, sessions and materials have been prepared by IBM or the session speakers and reflect their own views. They are provided for informational purposes only, and are neither intended to, nor shall have the effect of being, legal or other guidance or advice to any participant. While efforts were made to verify the completeness and accuracy of the information contained in this presentation, it is provided AS-IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this presentation or any other materials. Nothing contained in this presentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.

All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.

http://www.ibm.com/legal/copytrade.shtml




Today’s Objective

Provide an overview of social networking

Discuss why you should care

How do you get started

Where do you want to go

Personally

Professionally

Corporately




What Do You Want to Accomplish?

Establish your social (Internet) footprint

Determine how you can use social networking to your advantage

Determine how your company can use social networking to their advantage




What is Social Networking?

“Social networking is the practice of expanding the number of one's business

and/or social contacts by making connections through individuals.” *

* WhatIs.com at TechTarget.com




Some of What’s Out There*

And there are many, many more….* The “SocialShift” icon set above was designed for iShift readers by Manuel López, a graphic designer from Spain and distributed at no charge.




However, Don’t Forget What’s Worked

Web sitesCorporate/private

E-MailVideo conferencingAnything you have used up to know successfully

You don’t throw out the good just because something’s new

Also, you need rules to play by….




IBM Social Computing Guidelines – Part 1Know and follow IBM's Business Conduct Guidelines.IBMers are personally responsible for the content they publish on-line, whether in a blog, social computing site or any other form of user-generated media. Be mindful that what you publish will be public for a long time—protect your privacy and take care to understand a site's terms of service.Identify yourself—name and, when relevant, role at IBM—when you discuss IBM or IBM-related matters, such as IBM products or services. You must make it clear that you are speaking for yourself and not on behalf of IBM.If you publish content online relevant to IBM in your personal capacity use a disclaimer such as this: "The postings on this site are my own and don't necessarily represent IBM's positions, strategies or opinions."Respect copyright, fair use and financial disclosure laws.Don't provide IBM's or another's confidential or other proprietary information and never discuss IBM business performance or other sensitive matters publicly.




IBM Social Computing Guidelines – Part 2Don't cite or reference clients, partners or suppliers without their approval. When you do make a reference, link back to the source.Don't publish anything that might allow inferences to be drawn which could embarrass or damage a client.Respect your audience. Don't use ethnic slurs, personal insults,obscenity, or engage in any conduct that would not be acceptable in IBM's workplace. You should also show proper consideration for others' privacy and for topics that may be considered objectionable or inflammatory—such as politics and religion.Be aware of your association with IBM in online social networks. If you identify yourself as an IBMer, ensure your profile and related content is consistent with how you wish to present yourself with colleagues and clients.Don't pick fights, be the first to correct your own mistakes.Try to add value. Provide worthwhile information and perspective. IBM's brand is best represented by its people and what you publish may reflect on IBM's brand.Do not use IBM logos or trademarks unless approved to do so.




IBM Social Computing Guidelines – Part 3

The “Guidelines” contain much more detail…“In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog.”

And that we will share…..

IBM Social Computing Guidelinesfor Blogs, wikis, social networks, virtual worlds and social media are available at:

http://www.ibm.com/blogs/zz/en/guidelines.html

http://www.ibm.com/blogs/zz/en/guidelines.html




A Few Last Words Before We Begin

IBM Secure Computing Guidelines:10 essential practices for secure computing

Has not been externalized…who knows, may someday

One basic rule to always follow though…Think before you share!




Let’s Get Started…




Copyright © IBM Corporation 2012All rights reserved.

#socialnet

Just something to remind you to use Twitter

Social Networking: Is it Right for You?

Willie FaveroIBM Silicon Valley Lab

Data Warehousing on System z Swat Team (DB2 SME)

Monday, August 6, 2012 12:15 PM - 1:15 PM

Session Number: 11965

Reminder to use Twitter and a link to my Twitter account: https://twitter.com/wfavero

QR code – Try it

Suggested hashtags to usewhen posting to Twitter





We Just Mentioned Twitter & Hashtags

What is Twitter?From Wikipedia, “Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".

• Tweets are posted to your timeline, sent to your followers, and are searchable via Twitter Search(http://search.twitter.com/)

• More than 500,000,000 active users (as of 2012)

http://search.twitter.com/

http://search.twitter.com/




Twitter Terminology @ -- how you refer to another Twitter user. For example, @wfavero means you're either sending a tweet to “Willie Favero” or you're talking about “Willie Favero” in a tweet.

Replies and mentions both contain the @ symbol. On your Twitter home page, you'll see a @Mentions link, which is where you can find mentions of your username. Replies will have "in reply to" indicated next to their time stamp. If a tweet does not have this, it's a Mention.

Direct message (DM) is like a private message; replies are public. You can only send a direct message to someone who is following you. To send a DM, start your tweet with "DM @username."

Hashtags are keywords that provide additional context to your tweets andmake them easier for others to find. To create a hashtag, prefix a word with the hash symbol: #. You can track tags on Twitter Search.

Retweeting on Twitter involves copying an original message, pasting it in anew Twitter message, then adding "RT @username" before the message to denote whom you received the original tweet from.

https://twitter.com/#!/search-home




Managing Tweets




Tweetdeck

Click on screen image for TweetDeck home page.

http:/

/www.tw

eetde

ck.co

m/

http://www.tweetdeck.com/

http://www.tweetdeck.com/




HootSuite

http:/

/hoots

uite.c

om/

http://hootsuite.com/




Aggregate Your Social Feeds




How to Customize




Choosing Feeds and Filters




Putting Twitter to a Business Use

http://t

weetchat.co

m/

http://tweetchat.com/




What Does a TweetChat Look Like?




Participating in a TweetChat




#1 Social Network is Facebook

As of May 2012, Facebook has over 900 million active users Facebook users can

Create a personal profileAdd other users as friendsExchange messages•Includes automatic notifications of profile updates users

Join common-interest user groups

Work or pleasure?????




LinkedIn – More for the Professional

LinkedIn’s main use is for documenting professional experiences

Also…•Professional networking

Maintaining contact list•Professional discussion groups•Job opportunities

http://www.linkedin.com/

http://www.linkedin.com/




The Social Networks ranked as “Top 5”

Based on popularity (Unique Monthly Visitors)Facebook•Estimated at 750,000,000 (total visit estimated at 1.7 billion)

Twitter•Estimated at 250,000,000LinkedIn•Estimated at 110,000,000

MySpace•Estimated at 70,500,000

Google Plus+•Estimated at 65,000,000

*From “Top 15 Most Popular Social Networking Sites | August 2012”, http://www.ebizmba.com/articles/social-networking-websites

http://www.ebizmba.com/articles/social-networking-websites




Also Watch Out For…

Youtube (vidoes)http://www.youtube.com/ibm

Slideshare (Share presentations.. More later)http://www.slideshare.net/wfavero

Yahoo! Answers (Q&A site)http://answers.yahoo.com/

http://www.youtube.com/ibm

http://www.slideshare.net/wfavero

http://answers.yahoo.com/




What Else Should Be Considered?*

Bookmarking SitesReddit, Digg, Del.icio.us, StumbleUpon, Technorati, and many more

Other Professional-Networking SitesEcademy, Focus, YorZ, Xing, Ziggs, Plaxo, and yes there are many more

Job SitesCareerBuilder.com, The Wall Street Journal's CareerJournal, CollegeRecruiter.com, Monster, Sologig, AllFreelance.com, Freelance Switch Job Listings, GoFreelance, Yahoo! Hot Jobs, and others

* 50 Social Sites That Every Business Needs a Presence on

http://reddit.com/

http://digg.com/

http://del.icio.us/

http://www.stumbleupon.com/

http://technorati.com/

http://www.ecademy.com/

http://www.focus.com//

http://www.yorz.com/login.htm;jsessionid=877D3E2794AB5DB2E5676AAC46DF2AE5

http://www.xing.com/

http://www.ziggs.com/

http://www.plaxo.com/info

http://www.careerbuilder.com/Default.aspx?cbRecursionCnt=1&cbsid=615d8ece04b342dda17a4d1c7a605da7-253029248-J6-5

http://www.careerjournal.com/




http://www.sologig.com/

http://www.allfreelance.com/

http://jobs.freelanceswitch.com/








Would You Like to Network?Sad to say, there are still many more not listed above.

zNextGen

IBM System z on Campus zNextGen Master the Mainframe Contest DB2Rockstar

System z Advocates Houston Area DB2 User Group (HADUG)

Data Warehousing on System z IBM Academic Initiative Ambassadors

DB2 for z/OS – Stay in Touch !

►

►

►

►

►

►

►

►

► Not bad for business ► Maybe, maybe not ►Watch out

►

►

QR Code

http://itsmyurls.com/

https://www.yammer.com/us.ibm.com/users/wfavero


http://www.flickr.com/photos/williefavero/

http://facebook.com/williefavero


http://technorati.com/

http://www.youtube.com/99magred

http://www.linkedin.com/in/williefavero

http://www.last.fm/user/wfavero

http://www.myspace.com/99magred

http://www.blogger.com/home

http://whineandcheesy.wordpress.com/

http://www.stumbleupon.com/home

http://www.yelp.com/user_details?userid=IesrpA3UNlrSUT9BCZE0WA

https://foursquare.com/user/47955





What Else Do I Mess Around With?

DB2-L Home Page

[email protected] Mullins (DB2 Portal)

Other Blogs of InterestDB2 Listserve

Scott Hayes (LUW)

Martin Packer (Mainframe Perf)

Chris Eaton (LUW)

Troy Coleman

The Mainframe Blog

Dave Beulke

Robert Catterall

Triton Consulting

Cristian Molaro

Susan Visser

Surekha Parekh

Craig Mullins Data & Tech

http://listorious.com/wfavero

https://pinterest.com/

http://www.idug.org/cgi-bin/wa?A0=DB2-L


http://www.db2portal.com/blog.html



http://www.dbisoftware.com/blog/db2_performance.php

http://www.dbisoftware.com/blog/db2_performance.php

https://www.ibm.com/developerworks/mydeveloperworks/blogs/MartinPacker

https://www.ibm.com/developerworks/mydeveloperworks/blogs/MartinPacker

http://it.toolbox.com/blogs/db2luw

http://www.mainframe.typepad.com/

http://davebeulke.com/

http://robertsdb2blog.blogspot.com/

http://blog.triton.co.uk/

http://www.molaro.be/dev/

http://surekhaparekh.wordpress.com/

http://db2forzos.ning.com/


http://www.channeldb2.com/profile/db2zos

http://planetdb2.com/


http://robertsdb2blog.blogspot.com/

http://www.molaro.be/dev/



http://db2forzos.ning.com/profile/Willie




Establishing an Internet Footprint

Your personal Web presence BloggingTwitter

… You’ll see…. (smile)….




My Internet Presence

http://willie

favero.com/

http://williefavero.com/




My Primary Blog

http://it.toolbox.com/blogs/db2zos/





36

What’s a Blog?

Short for “Web log”

Term first used in 1997

Easy to publish website that serves as a platform to share specialized knowledge or a unique perspective

Allows individuals (or groups) to directly and easily share ideas with others online.

A conversation catalyst, not just a publishing medium.

Ability of readers to comment encourages discussion, debate and sense of extended community.

Results in active interlinking among blogs




37

37

We are all interested in what bloggers say because we want to:Hear the story behind the document/articleLearn from an expert’s ideas and opinionsConfirm what we think we knowDecide what we should pay attention toKeep up with fast-changing informationFeel connected to someone who has similar interests and knowledgeBlogs allows us to tap into the power of people: BTE2 “behind the

eyes and between the ears”

Why have blogs become so popular?




38

Why should YOU be interested in blogging?

Establish YOUR personal brand. Enhance your career.Establish / strengthen YOUR SME credibilityExpand your personal networkImprove your communication skillsHelps you do your job better:

Share news and detailed informationClear up misconceptions in the marketUnderstand the needs of our customers and constituentsRefine key messages and selling points

Helps IBM sell more productsInfluence / educate others




DB2 for z/OS Website

DB2 10 for z/OS Website URL

http://www-01.ibm.com/software/data/db2/zos/db2-10/

http://www-01.ibm.com/software/data/db2/zos/db2-10/




World of DB2 for z/OS e-community

• Integrated e-community - one stop shop over 1600 members

– Events, conferences, local seminars, webcasts, whitepapers, red books , User Group meetings, blogs etc

• Next Steps after you

1. Complete your profile

2. Connect to colleagues, friends and DB2 experts

3. Invite your colleagues and friends to join

4. Share and collaborate

5. Feedback so we can improve your community

join community

over 1600 members

*

* Live URL, click through





World of DB2 for z/OS Main Page

Integrated blogs

Top Content


Currently 1807 members





World of DB2 for z/OS continued…

Upcoming Events




DB2 for z/OS Upcoming Events

http

://db

2for

zos.

ning

.com

/eve

nts

http://db2forzos.ning.com/events/what-s-new-from-the-optimizer-in-ibm-db2-10-for-z-os-1




Invitations for Events, Webcasts etc

http://d

b2forzos.ning.com/events/what-s

-new-from-th

e-optimize

r-in-ib

m-db2-10-for-z

-os-1

http://db2forzos.ning.com/events/what-s-new-from-the-optimizer-in-ibm-db2-10-for-z-os-1




40 + Webcasts On Demand on replay




“The World of DB2 for z/OS” on LinkedIn

http://www.linkedin.com/groups/World-DB2-z-OS-Stay-1753547

http://www.linkedin.com/groups/World-DB2-z-OS-Stay-1753547




Join DB2 for z/OS – What’s On !

CONNECT COLLABORATE

AND request subgroup for DB2 USER GROUPS

JOIN*

* Live Link, try it and click through

http://www.linkedin.com/groups/DB2-z-OS-Stay-In-1753547?home=&gid=1753547&trk=anet_ug_hm




“The World of DB2 for z/OS” Subgroups

DB2 10 for z/OS *DB2 Tools for z/OSDB2 for z/OS NordicsDB2 for z/OS SpeakersData Warehousing & Business Analytics on System zSan Francisco DB2 User GroupLatin America DB2 for z/OS CommunityPolish DB2 for z/OS CommunityChina DB2 for z/OS User CommunityDB2 for z/OS User (GSE) Group BeluxDB2 for z/OS Regional User Group LeadersSystem Integrators

http://www.linkedin.com/groups?gid=2755967&sharedKey=0E79A22FF1DE&trk=anetsrch_name&goback=%2Eanh_1753547_1331771668690_1

http://www.linkedin.com/groups?gid=2821100&sharedKey=2C150454B4B2&trk=anetsrch_name&goback=%2Eanh_1753547_1331771668690_1

http://www.linkedin.com/groups?gid=2866648&sharedKey=6E2A526CB407&trk=anetsrch_name&goback=%2Eanh_1753547_1331771668690_1

http://www.linkedin.com/groups?gid=2513399&sharedKey=2E0C09252ADA&trk=anetsrch_name&goback=%2Eanh_1753547_1331771668690_1

http://www.linkedin.com/groups?gid=2823433&sharedKey=2069A75B620C&trk=anetsrch_name&goback=%2Eanh_1753547_1331771668690_1

http://www.linkedin.com/groups?gid=3880239&sharedKey=175D0645A5E2&trk=anetsrch_name&goback=%2Eanh_1753547_1331771668690_1

http://www.linkedin.com/groups?gid=4015684&sharedKey=2C0CCC28AA91&trk=anetsrch_name&goback=%2Eanh_1753547_1331771668690_1

http://www.linkedin.com/groups?gid=3880266&sharedKey=14A7CB2F14A6&trk=anetsrch_name&goback=%2Eanh_1753547_1331771668690_1

http://www.linkedin.com/groups?gid=4015695&sharedKey=3C070C55295D&trk=anetsrch_name&goback=%2Eanh_1753547_1331771668690_1

http://www.linkedin.com/groups?gid=4298173&sharedKey=2332A5494A23&trk=anetsrch_name&goback=%2Eanh_1753547_1331771668690_1

http://www.linkedin.com/groups?gid=4011645&sharedKey=5E9F511AF707&trk=anetsrch_name&goback=%2Eanh_1753547_1331771668690_1

http://www.linkedin.com/groups?gid=3753041&sharedKey=3D1712368CA9&trk=anetsrch_name&goback=%2Eanh_1753547_1331771668690_1




Follow us on Twitter

http://tw

itter.com/IB

MDB2

http://twitter.com/IBMDB2

http://twitter.com/IBMDB2




World of DB2 for z/OS on YouTube

http:/

/www.yo

utube

.com/us

er/IB

MDB2forzO

S

http://www.youtube.com/user/IBMDB2forzOS




Slideshare – The IBM Network

http://www.slideshare.net/IBM

http://www.slideshare.net/IBM




Slideshare – Willie Favero

http://www.slideshare.net/wfavero/presentations

http://www.slideshare.net/wfavero/presentations




slideshare – World of DB2 for z/OS

http://www.slideshare.net/SurekhaParekh

http://www.slideshare.net/SurekhaParekh




DB2 for z/OS on developerWorksHere's our DB2 for z/OS landing page:

http://www.ibm.com/developerworks/data/products/db2zos





DB2 for z/OS Best Practices

https://www.ibm.com/developerworks/data/bestpractices/db2zos/






DB2 for z/OS on developerWorksBookmark this page… the content changes regularly.






Always Remember What Works

DB2 10 Launch Sitehttp://bit.ly/DB210Launch

DB2 for z/OS Websitehttp://www-01.ibm.com/software/data/db2/zos/

DB2 Product Library http://www.ibm.com/software/data/db2/zos/library.html

DB2 Newsletterhttp://www.ibm.com/vrm/newsletter/11065

Latest Whitepapers Business Value of DB2 10 – Julian StuhlerA Matter of Time: Temporal Data ManagementWhy DB2 for z/OS is BETTER than Oracle RAC ?

http://bit.ly/DB210Launch

http://www-01.ibm.com/software/data/db2/zos/

http://www.ibm.com/software/data/db2/zos/library.html

http://www.ibm.com/vrm/newsletter/11065

https://www14.software.ibm.com/webapp/iwm/web/signup.do?source=sw-infomgt&S_PKG=wp-z-db2-smarter

https://www14.software.ibm.com/webapp/iwm/web/signup.do?lang=en_US&source=sw-infomgt&S_PKG=db2z-temporal-tables-wp

https://www14.software.ibm.com/webapp/iwm/web/signup.do?lang=en_US&source=sw-infomgt&S_PKG=db2z-better-than-oracle-rac-wp




Communities

On-line communities, User Groups, Technical Forums, Blogs, Social networks, and more

Find the community that interests you…• Information Management ibm.com/software/data/community• Business Analytics ibm.com/software/analytics/community• Enterprise Content Management ibm.com/software/data/content-

management/usernet.html

IBM Champions Recognizing individuals who have made the most outstanding contributions to Information Management, Business Analytics, and Enterprise Content Management communities• ibm.com/champion

http://www.ibm.com/software/data/community

http://www.ibm.com/software/analytics/community

http://www.ibm.com/software/data/content-management/usernet.html

http://www.ibm.com/software/data/content-management/usernet.html

http://www.ibm.com/software/data/champion




Top DB2 for z/OS Communities

World of DB2 for z/OS

DB2 10 LinkedIn

DB2 for z/OS What’s On LinkedIn

DB2 for z/OS YouTube

WW IDUG LinkedIn Group

IDUG.ORG

IBM developerWorks


http://linkd.in/kd05LH

http://linkd.in/IDUGLinkedIn

http://www.idug.org


http://www.ibm.com/developerworks/data/community/

http://linkd.in/IBMDB210


http://linkd.in/kd05LH

http://linkd.in/IDUGLinkedIn

http://www.idug.com/


http://www.ibm.com/developerworks/data/community/

http://linkd.in/IBMDB210




Thank You

for Attending!

Willie




DB2 SMEData Warehousing for System z Swat Team

IBM Silicon Valley Laboratory

Willie Favero

http:www.WillieFavero.com

http://williefavero.com/



http://facebook.com/williefavero

http://www.linkedin.com/in/williefavero

https://foursquare.com/user/47955


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