SOCIAL NETWORKING SITES &

BUSINESS

PRESENTED BY,

SOP 18

SREELATHA S NAIR

KIRAN BABU

SINTO K A

SYAM PRASASD

VISHNU MENON

WHAT IS A SOCIAL NETWORKING SITE?

Web based services that allow individuals to

construct a public profile within a bounded

system.

Identify other users with whom they share a

connection.

View and traverse their list of connections and

those made by others within the system.

Internal(private)

External(public)

HISTORY OF SNSTHE EARLY YEARS…

SIX DEGREES

1st recognizable social network site launched in

1997 – sixdegrees.com

Allowed creation of profiles and listing friends

Helped to send messages and attracted millions

of users

2000-service closed

HISTORY (CONT.)

FRIENDSTER

Launched in 2002

Designed to compete with Match.com

Gained wide popularity

Later on encountered technical and social

difficulties

2000 onwards many new SNSs were launched.

While socially organized SNSs solicit broad

audiences, professional sites such as LinkedIn,

Visible path and Xing focus on business people.

HISTORY (CONT.)MYSPACE

Begun in 2003

Regularly added new features

Teenagers joined in mass in 2004

User policy allows minors

Safety issues plagued MySpace after 2005

HISTORY (CONT.)

FACEBOOK

Started in early 2004 as a Harvard only SNS

Gradually spread to

schools, colleges, institutions, professionals

inside corporate networks and eventually

everyone

Users are unable to make full profile public

Features differentiating FB

ADVANTAGES OF SNS

Virtual platform for communication &

information sharing

More acceptability

A single connection to multiple connections

Builds brand awareness

Low cost publicity

Increases marketing effectiveness

Access market in real time

ADVANTAGES (CONTD.)

Makes people with common interest under one

roof

Taking word of mouth to another level

communication

Open environment – Easy gathering of right

customers

Research platform

DISADVANTAGES OF SNS

Lack of Anonymity

Scams

Harassments

Lack of privacy

Chance of loss of personal data

Time consuming

BUSINESS OUTLOOK WITH SNS

Effective on SNS personal users

Direct connection with World- Wide Customers

Business Networking & Expansion

Important Marketing Tool

Entertainment Marketing

Low Cost publicity

EFFECT ON SNS PERSONAL USERS

63% of total internet users uses SNS for

personnel purposes

Unaware about manual marketing

More effective in this particular group

DIRECT CONNECTION WITH WORLD WIDE

CUSTOMERS

Rise of internet marketing

Considers SNS marketing as best direct

communication

No barriers regarding places or countries

World communication under one umbrella

Comfortable feedback device

E.g.: Virgin Train & Twitter

MARKETING TOOL

Chance to make trail experiments

Researching tool

Single networking system

Low cost

Attracts customers by discount coupons

E.g.: Dell & Twitter generates 6.5 million $

MAJOR SOCIAL NETWORKING

SITES

FACEBOOK

TWITTER

MYSPACE

NING

GOOGLE PLUS

FACEBOOK

Launched in February 2004, operated and privately owned by Facebook, Inc.

700 million monthly users

Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science students

In January 2009 Compete.com study ranked Facebook as the most used social networking service by worldwide monthly active users.

Most of Facebook's revenue comes from advertising. Microsoft is Facebook's exclusive partner for serving banner advertising

Created in March 2006 by Jack Dorsey

Online social networking and micro

blogging service, enables its users to send and

read text-based posts of up to 140 characters.

200 million users in 2011, generating over 200

million tweets and handling over 1.6

billion search queries per day.

SMS of the Internet.

Launched in August 2003 and is headquartered

in Beverly Hills, California.

Owned by Specific Media LLC and pop

star Justin Timberlake.

80 million monthly users

From 2005 until early 2008, Myspace was the

most visited social networking site in the world.

In June 2006 Google surpassed myspace

But on April 19, 2008, Facebook overtook

Myspace in the Alexa rankings

Online platform for people and organizations to create custom social networks

Launched in October 2005

Offers customers the ability to create a community website with a customized appearance and feel.

There are over 90,000 (as of June 2011) social websites, known as Ning Networks, running on the Ning Platform.

As of June 2011, Ning has 65 million monthly unique visitors globally on its platform

Ning was co-founded by Marc Andreessen and Gina Bianchins.

On September 21, 2011, the company announced its merger with Glam Media.

GOOGLE PLUS

A social network operated by Google.

Launched on June 28th, 2011 with integrations

across a number of Google products, including

Buzz and Profiles.

Key element is ‘CIRCLES’

I t has a section specifically for viewing,

managing and editing multimedia

‘Hangout Feature’

SOME BUSINESS SNS

XING

RYZE

LINKEDIN

ECADEMY

XING

11 million member

Professionals meet up, find jobs, generate ideas

Available in 16 languages

5000 specialist groups

www.xing.com

RYZE

5,00,000+ users,200 countries

Helps people make connections and grow their

networks

Build career, find job, make sales

Networking among business firms

www.ryze.com

LINKEDIN

Launched in may 2003

120 million registered users,200+ countries

Available in 9 languages

10 million+ members from India

More than 2 million companies have LinkedIn

pages

For building professional business

relationships

Formal communication

www.linkedin.com/

ECADEMY

Began in 1998

1,00,000+ members

Meant for business owners and entrepreneurs

Simple learning steps-know me, like me, follow

me

SOME FACTS ABOUT SNS

70% SNS users access SNS everyday

According to telecom regulatory authority of

India, there are 83 million internet users in India

Mobile devices comes with a built in SNS

SNS through mobiles expected to reach 72

million by 2014

SNS is a fast emerging medium for seeking

information

COMPANIES THAT SUCCESSFULLY MADE

USE OF SNS

1) JET AIRWAYS

Launched their facebook page in January,2010

(www.facebook.com/jetairways)

Extended its presence to LinkedIn &

foursquare(a location based mobile SNS)

Saw an immense response,1.5 lakh fans

2)MARUTI SUZUKI

largest selling automobile manufacturer in

INDIA

Common man’s first preference

Maruti’s Brands in SNS – SX4, SWIFT

DESIRE, RITZ, ALTO, A STAR

Targeted youth who spends time in SNS

3)MAX NEWYORK LIFE INSURANCE

Started an SNS page to attract customers and

answer to their queries

4)HBO – Largest fan base in entertainment

channels category

ADIDAS took over from NIKE & REEBOK during

2011

Leads with 7 lakh+ fans

5) Warner Bros.

Launched ‘batman’ in facebook

Viewed with the help of facebook credits

SNS AS A BUSINESS TOOL

Seeking and exchanging of information

interaction with customers

building relationship and trust

improving internal communication

business performance

More valuable connection with customers

branding

Comparatively cheaper means of brand

promotion

POINTS TO BE CONSIDERED

Understand the fundamentals of communication

and technology

Never create pages just on the buzz

Have knowledge on SNS marketing

Have to be more about conversations than

declarations

Should involve free expression and &

relationship building

Has to be frequently updated

Should use SNS with traditional means of

Marketing intelligence and communication

SNS AS A BUSINESS TOOL(CONT.)

Competitive insights

Recruitment and retention of customers &

business partners

Reputation building

Helps to gain customer support

Helps to handle complaints, questions and

delivers real time solutions

Influences revenue & market shares

CONCLUSION

In this present age of increased

consumerism, business are trying to bring in

new strategies to attract customers. As a

result, the relevance and use of social media by

the business has been on a rise in the recent

years.

It’s a cheaper marketing strategy

Consumers promote the brand

Forms an important part of a ‘netizens’ life

SNS has been the most desirable platform to

share and connect with friends, family or online

community at large.