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MuslimFes
2010
MuslimFest is a project of DawaNet Canada. For
information about DawaNet, please visit us on Daw
email [email protected], or call 1-877-994-32
Sponsors
Packag
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MuslimFest 2008 attendees during main show intermission
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Volunteers
Paid Staff
10%
Femal
Volunteer
MaleVolunteers
22%
MuslimFest Objectives
- Celebrate diversity in art, entertainment, and food of various ethnic Muslimgroups in Canada
- Build bridges of understanding with other faith communities- Provide a form of entertainment that integrates faith and moral values- Channel the creative energy of Canadian Muslim youth into productive activities- Encourage an artistic expression that is both ingrained in Canadian culture and
faithful to the spirit of Islamic tradition
Statistics:
- MuslimFest utilizes over 250 volunteers in putting the event together.
- MuslimFest is the ideal place tolaunch or promote youth oriented
products:
Previous Sponsors:
MuslimFest attracts local and national sponsors. We have experienced a great retention rate in th past as we work with our sponsors to customize their exposure and activate their sponsorship.Some of MuslimFest’s current and previous sponsors include:
- Food: Maple Lodge Farms, Nando’s, MarryBrown’s, Campbell’s Soup (Tentative for 2010- Relief: International Relief for the Afflicted and Needy, Islamic Relief Canada- Money Transfer: Western Union, UAE Exchange
- Airlines: PIA, West Jet- Grants: City of Mississauga, Ontario Tourism, Canadian Heritage, Ontario Tourism
Marketing Partnership Corporation
About MuslimFest
Executive Chef AbderrahmanKhallouk, winner of the 2007
FoodFestival Award
Ma
Execu
45%Femal
Executives
55%Volunteer
Over 23
95%
VolunteersOver 23
5%
Under 23 95%
35-45
14%
45+
10%
Demographic
41%
31%
16%
12%
Eas
Others 8% Africans 9%
South Asians 51%
Ethnicity
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Benefit Title Presenting Associate Supporting Media Friend of the Festiv
General TermsContract Term 1-3 1-3 1-3 1 1-3 1
First Right of Refusal Yes Yes Yes Yes Yes
Category Exclusive Yes Yes Option Option Yes
Right to use MuslimFest logo for term of contract
Yes Yes Yes Yes Yes Yes
Logo “Lock-up” 1st position below
event name YesLogo “Lock-up” 2nd position below
event name N/A Yes Yes
Title of Sponsorship Festival Presenter Festival Sponsor Festival Supplier Show/Activity
Sponsor Media Sponsor Friend of the Festiv
Advertising BenefitLogo in Print Advertising(Newspapers/Magazines)
First Position Second Position Yes
Name in Radio Spot** First Position Second Position
Recognition in Festival NewsRelease
Yes Yes Yes Yes Yes Yes
Promotional MaterialsLogo in Promotional Teaser
Flyer/Post Cards*Yes
Logo in Promotional
flyers/Brochure
Yes Yes Yes Yes Yes
Logo in Promotional poster Yes Yes Yes Yes Yes Yes
Event Program (4,500 circulation)Logo on Cover First Position Second Position Third Position
Opportunity to provide welcomeletter
Yes TBD
Logo Recognition on Sponsors Page Yes Yes Yes Yes Yes Yes
Logo/Name associated withfeatured show/area
N/A Yes Yes Yes
Program AdBack Cover Full
Page Color Inside Cover Full
Page Color Full Page Half Page Full Page Quarter Page
On Site Benefits
Exhibit Space2 Indoor 10x10
&1 Outdoor 10x10
1 Indoor 10x10OR
2 Outdoor 10x10
1 Indoor 10x10OR
1 Outdoor 10x10
1 Indoor 10x10OR
1 Outdoor 10x10
1 Indoor 10x10OR
1 Outdoor 10x10
1 Indoor 10x10OR
1 Outdoor 10x10
MuslimFest Banners and Signage* 6 Banners 6 Banners 2 Banners 2 Banners
Sponsors Banners 8 Banners 4 Banners 2 Banners 1 Banner 2 BannersMC Recognition Yes Yes Yes At show/activity Yes
Slides Before Shows 10 slides 7 Slides 5 Slides 4 Slide 5 Slides 3 Slide
Opportunity to speak and welcomethe attendees
Yes Yes(Hammerson Hall only)
Yes (RBC Theater Only)
Logo on Volunteer T-ShirtYes (Large Logo
on the back)
InternetLogo on MuslimFest.com Home
page(40,000 visitors during the event)
Yes Yes Yes
TorontoMuslims.com AdvertisingCampaign
(40,000 visitors monthly – up to 120,000 duringRamadan and Eid)
Yes (3 month) Yes (3 month) Yes (1 month)
MuslimFest Mailing List(14,000)
2 1
TorontoMuslims.com E-Mail Newsletter
(15,000)
6 3 2 1 2
SMS 3 2 1 1
Facebook List (up to 1,000) 3 1
HospitalityAdmission Passes 10 passes 8 Passes 5 Passes 3 Passes 5 Passes 2 Passes
Special Parking 3 2
MuslimFest 2010
Sponsorship Fee$25,000 $15,000 $6,500 $4,000 $5,500 $1800
* Multi-year contracts only ** Conditional on Ministry of tourism support
Sponsorship Packages
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MuslimFest Main Show Your business name is prominently recognized during our annual main show, as we
as on all marketing material including flyers, website, newsletters, tickets, and announcements. The main show isheld in Hammerson Hall which seats 1,300 people and features performances in comedy, song, and/or spoken wor poetry.
Other Shows and Activities Sponsorship Your business name is prominently recognized during thesponsored show/activity, as well as on all marketing material including flyers, website, newsletters, tickets, call foentries packages, and announcements. The following activities are available for branding:
Art Exhibit
Food Festival
Other Shows
Fun Village
FilmFestival
* Please note that the nature and themes of activities might change. If so,arrangements will be made to sponsor an equivalent activity.
Media Sponsorship MuslimFest's media sponsorship includes full or
partial cost absorption of the following advertising items in both ethnic andmainstream media:
- Newspaper and Magazine advertisement and articles- Radio advertisement- Television advertisement- Online advertisement in the form of website ad placement and email
newsletter - Flyer mailing
Program Booklet Ad Size
Continue – Sponsorship Packages
Attendees anticipating the start of the Nig
Comedy and Poetry at MuslimFest 200
Full Page: 8.5" x 11"
Half Page: 8.5" x 5.5"
Quarter Page: 8.5 " x 2.75" or 4.25" x 5.5"
Business Card Size: 4.25" x 2.75"
MuslimFest reserves the right to reduce the size
of the ads to accommodate design parameters
such as margins and page numbers. Make surethat you submit your artwork on time to avoid
such changes
* There is a possibility that we will be changing
our program size for 2010. We will inform you
of these changes.
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If you are interested in sponsoring MuslimFest, please complete this form and fax it to (905) 566-1443 or mail toDawaNet Canada, 10-2570 Haines Road, Mississauga, ON L4Y 4A3. For more information, please call: 1-877-994-3292 or email: [email protected]
About the Business
Name:
Company Name:
Address:
City: State/Province:
Zip/Postal Code: Country:
Phone 1 : Phone 2 :
Fax: Email:
Website:
About the Sponsorship
Please check the sponsorship package that you have decided totake:
Title Sponsor $25,000
Presenting Sponsor $15,000
Event Associate/Preferred Supplier $6,500
Supporting Sponsor $4,000
Friend of the Festival $1,200
Media Sponsor $5,500
Program Advertising Rate Card Full Page Ad $675
Half Page Ad $450
Quarter Page Ad $300
Amount Sponsored
Method of Payment:
Cheque (Payable to DawaNet)
Credit Card
Sponsor's Responsibilities:
1) All program booklets ads artworks mu be received no later than June 27th, 2010.MuslimFest reserves the right to refuseinclusion of late submissions with norefunds.
Artwork must be submitted in one of thefollowing formats on a CD/DVD medium- High-Res 300 DPI TIFF, JPG, or PDF.- Adobe Illustrator with all fonts and imagincluded.
2) All banners must be submitted no latethan July 5th, 2010.
MuslimFest Responsibilities:
MuslimFest will provide a copy of the
program and seat reservation forms by July23rd, 2010.
Signature: _______________
Date: _________
Credit Card Payment Form
Name
Number
Expiry Date DD / MM / YYYY
Verification Number
If a sponsor cancels this agreement after this contract is signed, a 20% of the sponsorship/ad must be paid within ten days of cancellation as a cancellation penalty.this form, all parties agree to the terms mentioned above.
SponsorshipForm
