8/13/2019 Carat Media NewsLetter 717 Report
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CARAT MEDIA WEEKLY NEWSLETTER
No. 717
8/13/2019 Carat Media NewsLetter 717 Report
2/14
Media Report
Media Report
2.0
http://www.mdgadvertising.com/
8/13/2019 Carat Media NewsLetter 717 Report
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2013
62%
Beacon
6(WWDC, Apple Worldwide
Developers Conference)iOS 7
iBeacon iBeacon4.0(micro-location)
Android
4.0
http://digilab.clemengergroup.com/
4.0
2.0
http://digilab.clemengergroup.com/http://digilab.clemengergroup.com/http://digilab.clemengergroup.com/8/13/2019 Carat Media NewsLetter 717 Report
4/14
4.0(BLE, Bluetooth Low Energy
Bluetooth smart)2001 iPhone
iPhoneBeacon
iBeacon, Paypal Beacon,ShopBeacon
4.0
Courtesy of shopkick Courtesy of EstimoteCourtesy of Gimbal
Qualcomm Gimbal, ShopBeacon, Estimote
http://www.alcgeorgetown.org/
8/13/2019 Carat Media NewsLetter 717 Report
5/14
(LBS)
(Proximity Marketing)
Courtesy of estimote
/
iBeaconiPhoneiBeacon
Courtesy of Gimbal
http://www.2cm.com.tw/markettrend_content.asp?sn=1208230002http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/info/2013-09/15/c_132721362.htmhttp://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/info/2013-09/15/c_132721362.htmhttp://www.2cm.com.tw/markettrend_content.asp?sn=12082300028/13/2019 Carat Media NewsLetter 717 Report
6/14
PayPal9PayPal BeaconBeacon
POSPayPal
POS
PayPal
PayPal Beacon
PayPal, Engadget
PayPal BeaconUSB32014
https://www.paypal.com/webapps/mpp/beaconhttp://www.engadget.com/2013/09/09/paypal-beacon-hands-free-payments/http://www.youtube.com/watch?v=g8h_i8qv1FYhttp://www.engadget.com/2013/09/09/paypal-beacon-hands-free-payments/https://www.paypal.com/webapps/mpp/beacon8/13/2019 Carat Media NewsLetter 717 Report
7/14
(Macys Store)(LBS)shopkick11
shopBeaconiPhone
shopkickshopkick
shopBeacon
shopkick
Techcrunch
shopkick
kickkick
(Walk-In)
http://techcrunch.com/2013/11/20/shopkick-rolls-out-ibeacon-enabled-shopping-alerts-with-shopbeacon-with-macys-as-its-first-trialist/http://money.chinatimes.com/news/news-content.aspx?id=20131129000318&cid=1210http://www.youtube.com/watch?v=c3h0eKGfUfIhttp://money.chinatimes.com/news/news-content.aspx?id=20131129000318&cid=1210http://techcrunch.com/2013/11/20/shopkick-rolls-out-ibeacon-enabled-shopping-alerts-with-shopbeacon-with-macys-as-its-first-trialist/8/13/2019 Carat Media NewsLetter 717 Report
8/14
(12/6)254iBeacon
iPhone
iOS
iBeaconApple Store
AppApple Store
iBeacon
iThome
http://localhost/var/www/apps/conversion/tmp/scratch_3/ithomehttp://mag.udn.com/mag/digital/storypage.jsp?f_MAIN_ID=320&f_SUB_ID=2943&f_ART_ID=489295http://mag.udn.com/mag/digital/storypage.jsp?f_MAIN_ID=320&f_SUB_ID=2943&f_ART_ID=489295http://mag.udn.com/mag/digital/storypage.jsp?f_MAIN_ID=320&f_SUB_ID=2943&f_ART_ID=489295http://localhost/var/www/apps/conversion/tmp/scratch_3/ithome8/13/2019 Carat Media NewsLetter 717 Report
9/14
Exact EditionsByPlace
WirePopshot MagazineGrand Designs
MLBBallpark App
iBeacons iBeaconApp
iPhone
Techcrunch,macrumors,Techcrunch
http://techcrunch.com/2013/12/04/ibeacons-used-to-deliver-location-based-access-to-ios-newsstand-publications/http://www.macrumors.com/2013/12/04/ibeacon-technology-tapped-to-unlock-location-specific-newsstand-content-on-ios-devices/http://www.macrumors.com/2013/12/04/ibeacon-technology-tapped-to-unlock-location-specific-newsstand-content-on-ios-devices/http://techcrunch.com/2013/09/29/mlbs-ibeacon-experiment-may-signal-a-whole-new-ball-game-for-location-tracking/http://techcrunch.com/2013/09/29/mlbs-ibeacon-experiment-may-signal-a-whole-new-ball-game-for-location-tracking/http://techcrunch.com/2013/09/29/mlbs-ibeacon-experiment-may-signal-a-whole-new-ball-game-for-location-tracking/http://www.macrumors.com/2013/12/04/ibeacon-technology-tapped-to-unlock-location-specific-newsstand-content-on-ios-devices/http://techcrunch.com/2013/12/04/ibeacons-used-to-deliver-location-based-access-to-ios-newsstand-publications/8/13/2019 Carat Media NewsLetter 717 Report
10/14
iBeacon
(Qualcomm)(CES)
AndroidiOS4530
Beacon
BLE
GIGAOM; CTimes
Courtesy of Qualcomm
5
http://cdn.slashgear.com/
http://gigaom.com/2013/12/09/step-aside-ibeacon-qualcomm-has-low-cost-gimbal-proximity-beaconshttp://www.ctimes.com.tw/DispNews-tw.asp?O=HJXCC6I55WESAA00NRhttp://www.youtube.com/watch?v=P3LX84jdfnEhttp://www.youtube.com/watch?v=P3LX84jdfnEhttp://www.ctimes.com.tw/DispNews-tw.asp?O=HJXCC6I55WESAA00NRhttp://gigaom.com/2013/12/09/step-aside-ibeacon-qualcomm-has-low-cost-gimbal-proximity-beacons8/13/2019 Carat Media NewsLetter 717 Report
11/14
WirediBeacon
Beacon
PayPal Beacon
NFCiBeaconNFC
iBeacon NFC4iBeacon
50iBeaconNFCNFC
iBeacon
iBeacon
NFC
Courtesy of Wired
http://www.wired.com/design/2013/12/4-use-cases-for-ibeacon-the-most-exciting-tech-you-havent-heard-of/http://www.wired.com/design/2013/12/4-use-cases-for-ibeacon-the-most-exciting-tech-you-havent-heard-of/8/13/2019 Carat Media NewsLetter 717 Report
12/14
TechCrunch20142.5iOS
iBeaconAndroid
57%
53%(LBS)
2.0
http://www.macos.utah.edu/
8/13/2019 Carat Media NewsLetter 717 Report
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(Carat)
(Vizeum)(AAA)(Isobar)
(Posterscope)(iProspect)
8/13/2019 Carat Media NewsLetter 717 Report
14/14
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