Introduction to Social MediaTwitter hashtag: #deediwebinar
• Intro & orientation 5 mins• Content - 25 mins• Review – Items covered in webinar 5 mins• Questions - 10 mins
Agenda
• Award winning business owner• Have started 4 businesses from scratch,
some of which have since been sold• Now founder/owner/franchisor of The
Creative Collective. • Work with start-ups through to large
corporates locally, nationally and internationally
• Mother of 2 - aged 5 years and 8 years• Love training and assisting others
Introduction – Yvette Adams
Social Media (Image by Brian Solis)
The ‘Big 4’ social media
Social networks to watch…
Australian social media stats - users per month
1. Facebook – 10,659,580 (up 30,980)2. Youtube – 10 million UAVs / mo (up
100,000)3. Blogspot – 4.1 UAVs / mo (down 500,000)4. LinkedIn – 2.2 million UAVs / mo (up
400,000)5. WordPress.com – 1.8 million UAVs / mo
(down 200,000)6. Twitter – 1.8 million UAVs / mo (up
200,000)7. Flickr – 1.1 million UAVs / mo (down
200,000)8. Tumblr – 1 million UAVs / mo (steady)9. MySpace – 620,000 UAVs / mo (down
310,000)10. Google Plus – 502,272 Users
(As of October 2011)
The fastest growing demographic on Facebook is females aged 55years+!
Why is social media good for business?
“Social media provides more customer touch points, more methods of content and communication distribution and more information
about consumer preferences.” - Nielsen
51% of Facebook and 67% of Twitter users say they were more likely to buy once
becoming a fan/ follower
60% of Facebook and 79% of Twitter users say they were more likely to recommend at least one brands since becoming fan/ follower
Sources: CMB Consumer Pulse 2009‐
2010:
Social Media Success Wheel
Deciding which networks are right for you…
• What business objectives are you
trying to fulfil?• Your target market – consider
location, age, gender, marital status, level of education, interests
• Your resources (time, money)?• Your skills or who else could be
responsible?• Is assistance needed?• How you will MEASURE results?
Business objectives you can fulfill with social media:
To establish or build your organisation or individual profile
To drive traffic to your blog or
websiteTo network with others in your niche
To get valuable feedback
To build a community/database
To act as an alternative form of communication – quick and easy too!
To hire people – be they
volunteers or paid?
To update your community of news
To promote events/product launches/updates/fund-raising drives
To provide live coverage of an event –
live stream, twitter updates + more
To show a more personal side of
yourself from your usual public
persona
Run occasional “social media only” discounts and specials
Social media strategy considerations:
Have a social media policy…
The importance of a professional, consistent brand
Website to Facebook and back – a consistent flow
Facebook Company page
Twitter profile
YouTube Channel
Linkedin Company Page
Keeping safe when using social media
• Who to accept, who not to accept
• How to politely decline requests
• Privacy & account settings• Limit the amount of personal
information you post• What goes online, stays online• Use strong passwords &
change them regularly• Keep software, particularly
your web browser, up to date• Use and maintain anti-virus
software • Be wary of third-party
applications
Pick the social network you think best suits your target market and objectives and focus on getting good at that first
Listen first, speak second – look at what others in your industry are doing
Participate in the conversation - ask questions, give answers, provide VALUE – don’t sell, sell, sell!
Look at competitors/others in your industry for ideas on what to post
Top tips to getting started with social media for business
Managing your online reputation
• Social media involves letting go of your brand, at least just a little but it could be the best thing you’ve ever done.
• Feedback is good (and consumers will talk regardless)• We don't live in a perfect world and no one expects your business to be
perfect (okay some do!)• Negative comments offer a
golden opportunity, to go above and beyond.
• Set up Google Alerts & other monitoring tools
Options for a response when what’s been said is negative…
1. Stay silent – but be aware2. Buy yourself time - Respond and
say ‘matter has been referred to management’ and plan a response – perhaps with professional advice
3. ‘Kill them with kindness’4. Ask them how you can fix it...show
you care5. Personally see it through to the
end6. Saturate the search engines with
‘good stuff’ i.e. Get it to go to page 2, 3 or further below the pile
QUESTIONS? ?
• Cloud computing – Tuesday 28 February
• Facebook – Thursday 1 March
• Linkedin – Wednesday 7 March
• Twitter – Monday 12 March
• Local Search Marketing – Tuesday 20 March
• Video Marketing – Wednesday 21 March
• Search engine optimisation (SEO) – Wednesday 28 March
• Pay per click (PPC) – Wednesday 4 April
• Cost for all: FREE!
REGISTER AT www.business.qld.gov.au
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