Introduction to Social MediaTwitter hashtag: #deediwebinar

• Intro & orientation 5 mins• Content - 25 mins• Review – Items covered in webinar 5 mins• Questions - 10 mins

Agenda

• Award winning business owner• Have started 4 businesses from scratch,

some of which have since been sold• Now founder/owner/franchisor of The

Creative Collective. • Work with start-ups through to large

corporates locally, nationally and internationally

• Mother of 2 - aged 5 years and 8 years• Love training and assisting others

Introduction – Yvette Adams

Social Media (Image by Brian Solis)

The ‘Big 4’ social media

Social networks to watch…

Australian social media stats - users per month

1. Facebook – 10,659,580 (up 30,980)2. Youtube – 10 million UAVs / mo (up

100,000)3. Blogspot – 4.1 UAVs / mo (down 500,000)4. LinkedIn – 2.2 million UAVs / mo (up

400,000)5. WordPress.com – 1.8 million UAVs / mo

(down 200,000)6. Twitter – 1.8 million UAVs / mo (up

200,000)7. Flickr – 1.1 million UAVs / mo (down

200,000)8. Tumblr – 1 million UAVs / mo (steady)9. MySpace – 620,000 UAVs / mo (down

310,000)10. Google Plus – 502,272 Users

(As of October 2011)

The fastest growing demographic on Facebook is females aged 55years+!

Why is social media good for business?

“Social media provides more customer touch points, more methods of content and communication distribution and more information

about consumer preferences.” - Nielsen

51% of Facebook and 67% of Twitter users say they were more likely to buy once

becoming a fan/ follower

60% of Facebook and 79% of Twitter users say they were more likely to recommend at least one brands since becoming fan/ follower

Sources: CMB Consumer Pulse 2009‐

2010:

Social Media Success Wheel

Deciding which networks are right for you…

• What business objectives are you

trying to fulfil?• Your target market – consider

location, age, gender, marital status, level of education, interests

• Your resources (time, money)?• Your skills or who else could be

responsible?• Is assistance needed?• How you will MEASURE results?

Business objectives you can fulfill with social media:

To establish or build your organisation or individual profile

To drive traffic to your blog or

websiteTo network with others in your niche

To get valuable feedback

To build a community/database

To act as an alternative form of communication – quick and easy too!

To hire people – be they

volunteers or paid?

To update your community of news

To promote events/product launches/updates/fund-raising drives

To provide live coverage of an event –

live stream, twitter updates + more

To show a more personal side of

yourself from your usual public

persona

Run occasional “social media only” discounts and specials

Social media strategy considerations:

Have a social media policy…

The importance of a professional, consistent brand

Website to Facebook and back – a consistent flow

Facebook Company page

Twitter profile

YouTube Channel

Linkedin Company Page

Keeping safe when using social media

• Who to accept, who not to accept

• How to politely decline requests

• Privacy & account settings• Limit the amount of personal

information you post• What goes online, stays online• Use strong passwords &

change them regularly• Keep software, particularly

your web browser, up to date• Use and maintain anti-virus

software • Be wary of third-party

applications

Pick the social network you think best suits your target market and objectives and focus on getting good at that first

Listen first, speak second – look at what others in your industry are doing

Participate in the conversation - ask questions, give answers, provide VALUE – don’t sell, sell, sell!

Look at competitors/others in your industry for ideas on what to post

Top tips to getting started with social media for business

Managing your online reputation

• Social media involves letting go of your brand, at least just a little but it could be the best thing you’ve ever done.

• Feedback is good (and consumers will talk regardless)• We don't live in a perfect world and no one expects your business to be

perfect (okay some do!)• Negative comments offer a

golden opportunity, to go above and beyond.

• Set up Google Alerts & other monitoring tools

Options for a response when what’s been said is negative…

1. Stay silent – but be aware2. Buy yourself time - Respond and

say ‘matter has been referred to management’ and plan a response – perhaps with professional advice

3. ‘Kill them with kindness’4. Ask them how you can fix it...show

you care5. Personally see it through to the

end6. Saturate the search engines with

‘good stuff’ i.e. Get it to go to page 2, 3 or further below the pile

QUESTIONS? ?

• Cloud computing – Tuesday 28 February

• Facebook – Thursday 1 March

• Linkedin – Wednesday 7 March

• Twitter – Monday 12 March

• Local Search Marketing – Tuesday 20 March

• Video Marketing – Wednesday 21 March

• Search engine optimisation (SEO) – Wednesday 28 March

• Pay per click (PPC) – Wednesday 4 April

• Cost for all: FREE!

REGISTER AT www.business.qld.gov.au

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