Post on 06-Jan-2016
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Introduction to Social MediaCindy Royal, Ph.D
Associate Professor
Texas State University
School of Journalism and Mass Communication
croyal@txstate.edu
cindyroyal.com
@cindyroyal
slideshare.net/cindyroyal
Social is here to stay• 73% of online adults use a social media
platform of some kind.
• 42% use multiple platforms
• Facebook is the most prevalent with 71% of online adults
• Different sites skew toward different niches or demographics
• Facebook has high levels of engagement; 63% visit once a day; 40% visit multiple times per day.
• Instagram and Twitter also have highly engaged users, although smaller user bases.
http://www.pewinternet.org/2013/12/30/social-media-update-2013/
And mobile is key• Smartphone users are young
(18-29; 83%), educated (college; 71%) and have high incomes (81% make $75k+)
• 58% of American adults have a smartphone; 42% own a tablet
• 34% of cell Internet users go online MOSTLY via their phone.9% of adults have texted a charitable donation from their phone
• While overall charitable giving in the U.S. grew 4.9% in 2013, online giving grew 13.5%. Sixty-two percent of Generation Y donors said they would contribute to charitable causes by mobile phone.
http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/
Start a BlogBlogging allows you to tell stories, engage in thought leadership, have a focal point for your activities.
Facebook • Facebook is a fun place to share with friends
• One of the most popular social media platforms
• Companies, brands and celebrities use Facebook to connect with fans
Twitter• Twitter is free and simple
• Allows you to develop your brand, engage with followers
• Use widgets to repurpose to your Web site or blog. New content all the time.
• Respond to questions
• Retweet interesting items
• Tweet blog content
• Desktop and mobile applications
Photosand Visuals
• Instagram - add filters to photos (Facebook purchased in 2013)
• Pinterest – another visual platform; pin items; grouping
• Tumblr – a blogging platform that relies heavily on the visual (Yahoo purchased in 2013)
• Other photo sharing sites still exist like Picasa and Flickr
• Selfie crazy!
Video• Use your phone
• Learn to use simple editing software like iMovie or Windows MovieMaker
• YouTube
• UStream
Go Mobile
• Find apps that will allow you to expandyour social media activities
• News apps help you stay in touch
• Twitter apps – allow you to Tweet when you are on the go.
• Qik and Ustream – live stream video from phone
LinkedIn • Your LinkedIn profile can connect you to thousands of professionals
• Search for connections at companies of interest
• Create a LinkedIn profile that reflects your interests and background much like a resume
• Include your Website on your LinkedIn profile
Location-based• Foursquare (NYC)
• Location as part of other apps, like Yelp, Facebook, Twitter, etc.
• Share location, photos with friends
• Get tips and recommendations
• Locations can provide incentives to users
• Integration with Facebook, Twitter, Tumblr, etc.
Messaging
• WhatsApp• GroupMe• Threema, Line• SnapChat• Whisper, Secret
AnalyticsUse Google Analytics or those associated with your blog platform to get information about users, locations, link referrals, etc.
Future
• Wearables• Virtual reality• Data• Drones• Platforms in
media• Second-screen
engagement• Coding for
everyone• Sharing economy• Bitcoin,
cryptocurrency
Brands and Social
Brands and Social
Brands and Social
Brands and Social
Brands and Social
Leveraging Social
• Be where your customers, clients, users are – may require presence in multiple spaces
• Develop social strategy to integrate messaging• Engagement• Make sure everyone knows their role, their responsibilities• Don’t leave social to an intern or a pr company – voice must be
authentic• Seek inspiration from others, follow other organizations and
brands• Stay up-to-date conceptually• Try new things, have fun!
Resources• SXSW Interactive • Read Tech blogs like Mashable, Read Write Web,
TechCrunch, SmashingMag, 10,000 Words, Wired.Tech section of NY Times and FastCompany.com
• Online Journalism Review Archives - ojr.org • Convergence Culture by Henry Jenkins• The Long Tail and Free by Chris Anderson• Digital Riptide – digitalriptide.org• KPCB Internet Trends –
www.kpcb.com/internet-trendsPew Internet – pewinternet.org
Non Profit Resources• 50 Non Profit Statistics – www.npengage.com/nonprofit-
research/50-fascinating-nonprofit-statistics/• Blackbaud Charitable Giving –
www.blackbaud.com/nonprofit-resources/charitablegiving
• Blackbaud Generational Giving – www.blackbaud.com/nonprofit-resources/generational-giving-report