Post on 03-Dec-2014
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UX and the City !
Jonathan Rez @jrez
Carrie BradshawA committed shopper 32 y.o. Journalist, writing about relationships for a local city newspaper, on a middle-low income, currently dating Mr Big
SHOPPING HABITS • impulse shopper • 2-5 times / week • writes reviews • shops for pleasure • shops to impress
Technophile Technophobe
Shopaholic Spendthrift
Extrovert Introvert
I like my money where I can see it – hanging in my closet”
“
A shoe-o-holic
“In a city with infinite options, sometimes
nothing beats knowing that there is only one”
— Carrie, S1E07 The Monogamist
DECISION STRATEGIES
A Y
Decisions
A decision strategy is defined as a sequence of mental operations that bring a decision maker from the initial state of indecisiveness concerning possible courses of action to a final state in which one course of action is chosen
X
Z
Shop size
Range of shoes
Specialise in classy shoes
Cost
Distance to travel
Ease of travel to shop
Staff knowledge
Staff friendliness / arrogance
Decisions
Option 1
ManoloOption 2
Jimmy ChooOption 3
Shoe Direct
4 96
3 73
9 18
2 83
8 38
8 48
10 210
8 58
“West 57th and
10th Avenue”
“New York is a big, complicated city…
http://www.wired.com/design/2013/07/nyc-signs
“one of the biggest and most complex cities in the world”
— Michael Bierut, Pentagram
Illustrations Copyright 2013 Jazzberry Blue
1, 2, 3, ?? Oxford St, Princes St, Hanover St, ??
!
Arriveat London
Arriveat East London
Arrive at destination
A
A
10:30AM
Arrive by train from London for a day at Bath
12:50AM – 14:00
Arrive at Thermae Bath Spa for a Watsu treatment
Drink coffee and look at the river12:20AM
14:30AM – 15:30
Lunch at Jamie’s Italian
A girly day in Bath
12
3
4
5
6
7
8
9
10
1
2
Entertainment location
Venue location
Amenities / Services
Sports and Recreation
Parks and Open Spaces
Heritage
Museums and Galleries
Retail areas
1
3
2
4
5
6
87
1
2
5
6
7
8
3
4
5 7
8
12
3
12
16
14
9
13
10
11
15
6
6
7
8
1
2
5
4
14
13
9
10
1112
19
15
16
23
17
18
22 20
21
22
4
5
6
7
2
3412
14
8
10
1311 20
18
19
16
17
1
15
9
22 21
1
6
2
11
10
8
5
7
4
3
14
13
9
12
15
4
A zigzag kind of girl finds love in Venice
Simple route Develop confidenceto use complex routes
Unfamiliarwith the site
Familiarwith the site
Keep to central hub Develop confidenceto venture beyond the centre
Unfamiliarwith the site
Familiarwith the site
Bath
Simple route Develop confidenceto use complex routes
Unfamiliarwith the site
Familiarwith the site
Keep to central hub Develop confidenceto venture beyond the centre
Unfamiliarwith the site
Familiarwith the site
Cork
Progressive disclosure modelArrive at Cork– LGHQWLI\�&RUN�WR�FRQ¿UP�DUULYDO– SURYLGH�PDS�WR�HVWDEOLVK�RULHQWDWLRQ�DQG�DVVLVW visitors to SODQ�QH[W�VHJPHQW�RI�WKHLU�MRXUQH\�– SURYLGH�GLUHFWLRQV�WR�JXLGH�SHRSOH�DORQJ�D�URXWe�WKDW�OHDGV� WR�WKHLU�QH[W�VXE�JRDO
Arrive at Docklands– LGHQWLI\�'RFNODQGV�WR�FRQ¿UP�DUULYDO– SURYLGH�PDS�WR�HVWDEOLVK�RULHQWDWLRQ�DQG�DVVLVW visitors to SODQ�QH[W�VHJPHQW�RI�WKHLU�MRXUQH\– SURYLGH�GLUHFWLRQV�WR�JXLGH�SHRSOH�DORQJ�D�URXWe�WKDW�OHDGV� WR�WKHLU�QH[W�VXE�JRDO
Along primary routes– LGHQWLI\�ORFDWLRQ�WR�DVVLVW�LQ�RULHQWDWLRQ�DQG�DVsist visitors WR�SODQ�QH[W�VHJPHQW�RI�WKHLU�MRXUQH\�– SURYLGH�GLUHFWLRQV�WR�JXLGH�SHRSOH�DORQJ�D�URXWe�WKDW�OHDGV WR�WKHLU�QH[W�VXE�JRDO
Along secondary routes– LGHQWLI\�ORFDWLRQ�WR�DVVLVW�LQ�RULHQWDWLRQ�DQG�DVsist visitors WR�SODQ�QH[W�VHJPHQW�RI�WKHLU�MRXUQH\�– SURYLGH�GLUHFWLRQV�WR�JXLGH�SHRSOH�DORQJ�D�URXWe�WKDW�OHDGV WR�WKHLU�QH[W�VXE�JRDO
Arrive at destination– LGHQWLI\�GHVWLQDWLRQ�WR�FRQ¿UP�DUULYDO – SURYLGH�GLUHFWLRQV�WR�JXLGH�SHRSOH�DORQJ�D�URXWe�WKDW�OHDGV WR�WKHLU�QH[W�VXE�JRDO– SURYLGH�LQIRUPDWLRQ�WR�DVVLVW�YLVLWRUV�WR�SODQ�WKe�¿UVW�SDUW�RI WKHLU�MRXUQH\
Arrive at Cork
Arrive at Docklands
Alongprimary routes
Alongsecondary routes
Arrive at destination
Arrival points
Major info points
Minor info points
Primary route network
Secondary route network
TO YOUR HEART’S DESIRE
WE ARE ALL HACKERS