Making Your Enterprise Ready for WebRTC

Amir Zmora

Independent Consultant/AudioCodes

Speakers

• Karl Stahl

– Ingate Systems, CEO/CTO

• Shubh Agarwal

– OpenClove, VP Marketing

Using WebRTC Cloud Services, AND Taking Enterprise UC to New Heights

Karl Stahl, CEO/CTO

Ingate Systems karl.stahl@intertex.se

Merged Intertex Data AB and Ingate Systems AB

Ingate’s SBCs do more than POTS-like SIP. They were developed for standards-compliant end-to-end multimedia SIP quality connectivity everywhere. Ingate’s WebRTC support is aligned: Q-TURN brings telepresence quality and the WebRTC & SIP PBX Companion brings all the WebRTC features to the enterprise Unified Communications Solution.

WebRTC: Finally High-Quality Multimedia Real-Time Communication Available Everywhere You Can Surf…

6/19/2014 5

Or isn’t that easy?

• A Giant Step: From POTS to Telepresence

• NAT/firewalls are always an obstacle for real-time communication

• New ways of communicating:

• Browsers send media directly between one another

• Click on the Web to connect – No numbers

• Web/Cloud services by themselves and/or Integrating with Enterprise UC or Carrier SIP/IMS

Pre- AM Radio 3.5 kHz voice 20 kHz audio and 3.5 Mbps video

We Have IP-PBX / UC Solution RTC in the Enterprise – But Use SBCs For:

MPLS

• SIP Trunking – Connecting to telephony

• Remote users

• Federating UC with others

SIP System

Data & VoIP LAN

SIParator®

WebRTC doesn’t use SIP and should work everywhere:

• HD Multimedia Telepresence

• No Numbers!?

• Passing links?

• Browsers as Softclients!

Pass a WebRTC link over IM or an email, asking people to click-to-call you or something. http://companion.smartcomp.com/dialin.html?call=321@pbx.com

LAN

CompanyWeb Server

SIP

Does WebRTC Traverse the Enterprise Firewall?

• WebRTC may work through the enterprise firewall using ICE/STUN/TURN, but it does not traverse the most restrictive firewalls.

• What about Quality: prioritization, traffic-shaping in the firewall? The firewall is often the congestion point!

• A local turn server paralleling the existing firewall (or inside it) is a secure solution for both traversal and quality.

• A standard for discovering/using network-provided (enterprise or ISP) TURN servers is in progress.

LAN

CompanyWeb Server

TURN SERVER

media

LAN

CompanyWeb Server

media

Q-TURN

Q-TURN - A Novel View on ICE

Knock knock: Give my media a Quality Pipe

• Regard ICE as a request for real-time traffic through the access router/firewall. Interpret the STUN & TURN signals in the firewall.

• With the STUN/TURN server functionality IN the access router/firewall, it sets up the media flows under control.

• Security is back in the right place - The firewall is in charge of what is traversing.

• Firewalls in parallel can still be restrictive.

A TURN server in a firewall can:

• Securely allow WebRTC on the LAN

• Prioritize and traffic-shape for QoS

• Route media to a quality IP pipe

• Diffserv or RVSP QoS over the net

TURN/STUN required for WebRTC (like SBCs for SIP)

Nice - But We Want Calls Into the Contact Center?

Where did our Auto Attendant, Queues, Forwards, Transfers, Conference Bridges, PBX Phones go?!

Is there “a Gateway” into the enterprise PBX / UC-solution?

LAN

CompanyWeb Server media

HD/Video/Telepresence,

from passed links and

click-to-call buttons etc.

Ask your PBX/UC call center vendor!

Internet

WebRTC by itself

bypasses the

enterprise SIP UC

infrastructure.

LAN SIP

media

InternetCompany

Web Server

The WebRTC Browser as a Softphone – So Much Better!

Having the PBX/UC softphone available everywhere, on every device with a browser, without any plug-in and not just for plain voice phone calls, but potentially also for HiFi HD telepresence quality, is of course a dream.

This is the most obvious WebRTC application for the enterprise PBX or UC Solution.

It will especially ease remote PBX users because WebRTC includes a NAT/firewall traversal method (ICE/STUN/TURN) in itself.

A WebRTC-SIP Gateway is required

And the PBX-Integrated WebRTC Browser Can Be a Video Conferencing System

Telepresence video conferencing- Not in a separate room, but

directly in every PBX browser client!

- Invite to a conference by passing links

- Or simply add parties to any call anytime

- For everyone. Everywhere!

And screen sharing is coming

11Meet Ingate at Display Table #101

Ask your PBX, UC or call center vendor for this WebRTC integration!

Communications for Enterprise Apps

Shubh Agarwal

OpenClove

OpenClove and Apps

• Cloud Communications for Internet of Apps

– Video, Voice and Data

– Most advanced features

– iOS, Android, Web and Phone

• Apps experience

– Developed apps for DoCoMo, IBM, Yahoo..

– Multiple apps launched across platforms

Purpose of the App

• Defining the use case – direct monetization, productivity, better customer service, lower costs, new service

• Focus of the app – content vs. communications

• Nature of communications– Social: provides an engaging experience

– Complementary: enhances the user experience or productivity

– Critical: Core functionality relevant for purpose or monetization

How will users access app?

• Who is the audience, what devices and platform

• Web - WebRTC or need IE and Safari

• Mobile and Tablets– iOS, Android

– Native vs. Responsive vs. Web

• Phone support for bandwidth challenged or user preference

What will users do?

• What features are required to fulfill purpose?

• User to user vs. group real time Communications

• Recording - Content generation and management

• Streaming – participants vs. viewers

• Voice Dialing - Global reach including low bandwidth regions

How will I implement?

• Technology – codecs, security, firewall traversal, mobile bandwidth

• Backend - Capacity, Global coverage, Quality of Service

• User Identity – host app, enterprise ID, phone number, email, social ID..

How does it all come together?

• Ensure the User experience meets the intent of app

• Content and Communications mashing

• Button placements, launch options (pop up or embedded), feature enablement

• Audience sophistication – browser support, connection options, verbosity of the app

Summary

• Apps are about a purpose and success depends on user experience – NOT TECHNOLOGY

• Mobile and Web RTC is about a new way of doing things and not about re-inventing UC

• Enterprises need to focus on the purpose and the user experience and the technology (and industry) will have to catch up.

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