Marketing on a Shoestring - Social

WyomingJuly 2009

traditional to internet

Print collateralPress person/deptPress releasesDirect mailNewslettersGatheringsEventsAdvertising

Web sitesOnline press roomE-releasesE-mail campaignsE-newslettersDiscussion forumsText chatsBanner ads

to social media marketing

Web sitesOnline press roomE-releasesE-mail campaignsE-newslettersDiscussion forumsText chatsBanner ads

BlogsSocial media newsroomSocial media releasesMicroblogsRSSSocial networksVirtual world eventsSocial ads

social

blogs

•posts vs. articles

•time- and date-stamped

•frequency

•editorial calendar

•comments

•multimedia content

social

social media newsroom

•embedded

•video

•audio

•high resolution images

•searchable content

•prominent contact info

social

social media releases

•various content lengths

•embedded social tools

•comments

•embedded multimedia

•short URL

•toolkit with each release

social

microblogs•Twitter, Plurk, Kwippy, Tumblr,

Posterous

•140 character messages

•desktop applications

•mobile access

•fans, followers, following

•gateways

social

rss

•plain text version of blog content

•subscription by email

•subscribe to feed

•feed readers - Google

•embedded “widgets”

•cross-integrate

social

social networks•Facebook, LinkedIn, MySpace, Bebo

•profiles, status updates, friends, inboxes

•video & photo sharing

•niche networks

•friend management

•exponential reach

social

virtual world events

•3-dimensional virtual environments, avatars

•Panels, presentations, appearances

•Concerts, parties, dances

•Offline/online events

•Augmenting social media

•PR/marketing assets

social

social ads

•easy to create

•highly targeted

•establish run time

•set your price point

•warm leads

•measurable

social

it’s the relationships

•Exchange vcards, get Poken

•Ask permission

•Process business cards - CardScan, Evernote, Shoeboxed

•Use a CRM - Salesforce, Batchblue

•Stay in touch - LinkedIn, Facebook, Twitter

social

Questions?

Next Up:What did Obama do?