Social Media An Introduction

By Sriram Srinivasanwww.srinivasansriram.com

Part – 1 – Concept, History, Benefits

Part – 2 – Social Media Channels

Part – 3 – Social Marketing, Computing, Crowdsourcing,ORM

Social Media enables users to create & share content online thus enabling many to many online

conversation.

Content also called Consumer Generated Media,created by

Industrial Media- One to Many

Social Media – Many to Many

Web 2.0 - technology enabling social media

The History

Phone Preaking – First podcasts took place on hacked corporate voice mail systems.

BBS & Commercial Online Services – First online community using bulleting board

Emergence of Internet – Online Forums, IRC ChatWebsites, Friendster, Slashdot etc.,

Today…

Social Media Benefits – Connecting people, recommending resources, identifying expertise, and distributing content

Communication

Collaboration

Multimedia

Reviews

Entertainment

Part 2

Social Media Channels

BlogsA frequent, chronological publication of personal thoughts and Web links.

Micro BlogsA type of blog that lets users Publish short text updates.

Micro blog

Social networking is the practice of expanding the number of one's business and/or social contacts by

making connections through individuals.

Aggregating feeds from social networks, ex: friendfeed.com

Events

Collaboration

Wikis

Social Bookmarking - Users share, organize, search and manage bookmarks online

Social news - Users submit and Vote stories they want to see

Multimedia

Livecasting - On Demand Audio and Video broadcasting

Media Sharing -Share audio, video and photo’s online

Reviews

Product review, comparison, price search and comparison

Business Reviews - Review organization’s Services

Community Q&A - User’s ask and User’s Respond

Entertainment

Software platform for Media & Entertainment industry

Virtual World - A simulated environment for users to inhibit and interact via avatars

Game Sharing - Game portal that allow users to play games

Feeling Tired – Few more concepts are there so hang on

Social Marketing

Crowdsourcing

Online Reputation Management

Part 3

Social Computing

Social Media Marketing -Using social media channelsfor marketing, sales, customer service enabling brands to have conversations.

Social Computing – Enable social features in software systems

Crowdsourcing - Tasks done by group of people based on open invitation

Online Reputation Management

Hurray! Finally this presentation is over

Images by

www.istockphoto.comwww.sxc.hu

Social Media History

www. Socialmediarockstar.com

About SriramSriram has 13 years of information technology industry experience, where he has played various roles in delivering multimillion dollar projects.

He is currently working in social media practice with primary responsibility of educating, consulting customers in social media, helping customers in creating social media strategy and also helping teams to visualize and create point solutions using social media.

You can reach him at:

Mobile : 919884002028Mail : ssram36@gmail.com

www : www.srinivasansriram.com