Social Media - introduction

Post on 11-Nov-2014

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description

An intro level presentation on the basics of social media (as a genre).

transcript

Is Social Media just the new Black?

“It’s OK to be sick & tired of Twitter. Heaven knows, it may be the world’s most overhyped technology, the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio”

Waste of time

Only kids do it...

No Return On Investment

It’s Social Media....

We’re really boring

People might attack us

Why would anyone want to know what I am doing....

back on twitter, first time in while,

shows how bored i amStuck in traffic. Aggh

bank, gym, shopping,

homework, olympics, bed...

busy, text.Just woke up from

the worst

nightmare about

eating spaghetti

now I feel ill.

I can’t stop eating these

dorittos

Real world, real time, LIVE connections

Why do we network?

Why do we use social media?

Leads

Motivation

News

Research/Test

Referrals

Advice

Broadcast use to be all we hadBut the best communication has always been a two way dialogue

14% vs 78%

BrandingPromotion

Advertising Monitor Competitors

Monitor MarketNews & Reviews

Finding EmployeesReputation Management

Client feedbackBusiness Generation

ReferralsQuick Information

AdviceEntertainment

FriendshipFind

WarningsCustomer Service

Share

4. Action

3. Desire

2. Interest

1. Awareness