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An interactive discussion on the principles of GOOD social strategy
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Social Media Has Gone Mainstream
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Social Media Has Gone Mainstream
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People interact in the social space in an entirely different way
COLLECTING CONNECTING
So What Is The Big Idea?
2006 - 2011 2012+
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COLLECTING CONNECTING
And What Does That Even Mean?
“Friends”
Followers
Comments
Likes
Breadth
Interests
Ideas
Stories
Passions
Depth
2006 - 2011 2012+
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The Right Message At The Right Place & Time
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SO HOW DO WE POSSIBLY MAKE SENSE
OF IT ALL?
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The Principle of One Voice
The Principle of Deeper Engagement
The Principle of Storytelling
The Principle of Social Good
The Principles of GREAT Social Media Marketing
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“we have an inconsistent brand voice” or “siloed methods of communication”
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2 Sides To Having One Voice
YOUR AUDIENCE
twitt
er
pinterest your
brand =
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OWNED MEDIA
EARNED MEDIA
BOUGHT MEDIA
The Brand Experience Framework
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“little proliferation of content” or “a lukewarm community”
14 | Source: JeffBullas.com
The Rise Of Visual Culture
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The average engagement rate on FB for posts with imagery is 37% higher than posts with text only
Worth A Thousand Likes
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“not sure what to do with our fanbase” or “how do i create a valuable social brand experience ”
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“can’t rise above the noise” or “we’re struggling to connect with our audience”
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Finding Connection Through A Shared Cause