1. 6 MARKETING TRENDS for 2015 Every year brings new trends in marketing: the way we work together, the tools we use, and the expectations of audiences. What will leading marketers focus on in 2015? CONTENT DISTRIBUTION GREATER COLLABORATION Marketing departments will prioritize coordination & collaboration among internal teams from content to paid ads to social media so everyone supports a collective effort. VISUAL STORYTELLING YouTube reaches more U.S. adults ages 18-34 than any cable network. More brands will ock to online video & use visuals to engage potential customers especially on mobile. ACTING ON BIG DATA The adoption of advanced marketing analytics tools will rise as marketers focus on distilling big data to better understand customers and improve strategies. HUMANITY & HUMOR Brands will tap into the human element, getting silly or sentimental to cut through the noise and make emotional connections. MOBILE DOMINATION All marketers need a powerful collaboration and project management tool to coordinate team efforts, adjust to changing priorities, and keep all their campaigns organized. Try a free trial of Wrike at www.wrike.com! Brought to you by Award-Winning Project Management and Collaboration Software www.wrike.com SOURCES TopRankBlog.com emarketer.com YouTube.com Even good content is just white noise if you dont nd a way to connect with customers. To continue to grow reach, companies will look for new and innovative ways to get their content in front of consumers. Mobile is now the 3rd largest channel behind TV & desktops. More marketers will create with the mobile experience in mind, using location data or push notications to personalize interactions with customers.
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