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8/12/2019 Carat Media NewsLetter 729 Report-2
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CARAT MEDIA WEEKLY NEWSLETTER
No. 729
8/12/2019 Carat Media NewsLetter 729 Report-2
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7.37
4.56
3.53
1.21 0.59-0.12
0.73
3.97
1.442.69
1.31
2.95
11Q1 11Q2 11Q3 11Q4 12Q1 12Q2 12Q3 12Q413Q1 13Q2 13Q3
(r)
13Q4
(p)
2011-2013 ( ): %
(2014/02/18)(r) (p)
• (2014/01/06) 2011 • (2013/12/27)
98
100
102
104
106
60
70
80
90
1 3 - J a n
1 3 - F e b
1 3 - M a r
1 3 - A p r
1 3 - M a y
1 3 - J u n
1 3 - J u
l
1 3 - A u g
1 3 - S e p
1 3 - O c t
1 3 - N o v
1 3 - D e c
& ( )
2013
• 2012 2013 (QE)
• 2013 4 QE
( 9 )2.95%
2013 2.11%
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• 2013 461 2012
• 1
11 4.3%
3,878
3,1573,695
4,040 4,0273,882 3,974
3,6983,712
4,058 3,894 4,0563,653
3,2243,714
3,860 3,967 3,8903,986 3,830 3,744
4,065 4,061 4,074
-5.8%
2.1%0.5%
-4.4%
-1.5%0.2% 0.3%
3.6%
0.9% 0.2%
4.3%
0.4%
1 2 3 4 5 6 7 8 9 10 11 12
2012/2013 2012 2013
AIS (Advertisement Information Service)
2004 0.10/ 0.05/ 0.58/ 0.44/ 0.59/ ( )1.02005 0.09/ 0.05/ 0.48/ 0.44/ 0.54/ ( )1.02006 0.09/ 0.04/ 0.45/ 0.43/ 0.48/ ( )1.02007 0.111/ 0.033/ 0.39/ 0.425/ 0.445/ ( )1.0
2008 0.109/ 0.034/ 0.380/ 0.435/ 0.410/ ( )1.02009 0.097/ 0.039/ 0.370/ 0.435/ 0.400/ ( )1.02010 0.110/ 0.043/ 0.377/ 0.443/ 0.397/ ( )1.02011 0.106/ 0.050/ 0.350/ 0.440/ 0.400/ ( )1.02012 0.085/ 0.049/ 0.320/ 0.430/ 0.360/ ( )1.02013 0.081/ 0.051/ 0.280/ 0.440/ 0.290/ ( )1.0
54,57749,043
47,778 45,37742,365 41,853
49,748 50,246 46,069 46,067
-10.1%
-2.6%
-5.0%
-6.6%
-1.2%
18.9%
1.0%
-8.3%
0.0%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
2004-2013
2013
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3,592
3,555
5,341
9,522
20,059
4,000
4,164
3,121
5,294
8,679
20,992
3,817
2012/2013
2013
2012
AIS (Advertisement Information Service)
▼-12.2 %
▼- 8.9 %
▼-0.9 %
▲4.7 %
8.3%
45.6%
18.8%
11.5%
6.8%
9.0%
2013
2012
(7.7%)
(20.7%)
(7.8%)
(43.5%)
(8.7%)
(11.6%)
+ : 53.9 (52.2%)
▲15.9 %
• 2013 (4.7%) (15.9%)45.6% 1
2 /
• (12.2%) (8.9%)7 4.6%
( / )
2013
▼- 4.6 %+ :▲3.1%
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/ / 8 AIS (Advertisement Information Service)
2013
1 6,566.7 14.3 14.0 5,758.3 12.5 1
2 3,604.3 7.8% 7.7% 3,346.9 7.3% 3
3 3,394.2 7.4% -2.3% 3,473.8 7.5% 2
4 3,367.2 7.3% 1.8% 3,307.2 7.2% 4
5 2,570.1 5.6% -6.7% 2,753.3 6.0% 6
6 2,518.0 5.5 -13.3 2,905.5 6.3 5
7 2,353.9 5.1% -7.8% 2,552.9 5.5% 7
8 2,286.3 5.0% 3.6% 2,206.6 4.8% 9
9 2,112.5 4.6 -11.3 2,382.4 5.2 8
10 1,817.1 3.9% -3.8% 1,889.7 4.1% 10
11 1,744.5 3.8% 5.8% 1,649.0 3.6% 13
12 1,658.3 3.6% -9.5% 1,833.0 4.0% 11
13 1,652.5 3.6% 7.6% 1,536.5 3.3% 15
14 1,583.9 3.4% 8.6% 1,458.0 3.2% 16
15 1,491.0 3.2% -4.5% 1,561.6 3.4% 14
16 1,458.0 3.2 16.4 1,252.6 2.7 1717 1,335.2 2.9 -19.1 1,649.5 3.6 12
18 1,054.5 2.3% 1.6% 1,037.9 2.3% 20
19 1,031.6 2.2% -1.1% 1,042.8 2.3% 19
20 869.3 1.9 -22.6 1,123.7 2.4 18
Top 10 - 30,590.3 66.4 0.0 30,576.6 66.4 -
Top 20 - 44,469.2 96.5 -0.6 44,721.0 97.1 -
- 46,067.2 100 0.0 46,069.0 100 -
2 13 2 12
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• 2013 66.4% 14.0% (-13.3%) (-11.3%) 1
• 2012 20132012 1
1 • / (-22.7%) (-18.9%)
2012 2013
•
• 11 20 16.4% (-19.1%)
(-22.6%) •
• 2012
2013
2013
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AIS (Advertisement Information Service)
2013
1 5,380.1 11.7% 16.7% 4,612.2 10.0% 1
2 1,685.3 3.7% 12.4% 1,498.8 3.3% 2
3 1,317.2 2.9% -4.6% 1,381.0 3.0% 3
4 1,191.0 2.6% -7.0% 1,280.1 2.8% 4 5 899.9 2.0 35.9 662.2 1.4 7
6 732.4 1.6% -2.9% 754.3 1.6% 6
7 680.9 1.5 -22.7 880.7 1.9 5
8 669.1 1.5% 2.0% 655.8 1.4% 8
9 600.6 1.3% -1.0% 606.4 1.3% 10
10 580.9 1.3% 13.8% 510.5 1.1% 15
11 574.2 1.2 56.5 367.0 0.8 28
12 566.7 1.2% 12.7% 502.9 1.1% 16
13 556.9 1.2% -3.5% 577.3 1.3% 11
14 552.6 1.2% 2.4% 539.8 1.2% 13
15 529.7 1.1 -15.4 626.2 1.4 9
16 499.3 1.1 -11.8 565.8 1.2 1217 488.7 1.1 31.0 373.1 0.8 27
18 465.8 1.0% 2.3% 455.5 1.0% 19
19 454.4 1.0 -14.6 532.1 1.2 14
20 452.7 1.0% 0.8% 449.0 1.0% 20
Top 20 - 18,878.5 41.0 5.9 17,830.6 38.7 -
- 46,067.2 100 0.0 46,069.0 100 -
2 13 2 12
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AIS (Advertisement Information Service)
0
200
400
600
800
1,000
1,200
/
2012/2013
2012 2013
▼ -2.7%
▲ 17.3% ▼
-1.9%
▲ 3.5% ▲ 1.7%
▼ -1.5%
▲ 27.7%
▲ 8.0%
2013
▼
-10.7% ▲ 2.6%
0 2,000 4,000 6,000 8,000 10,000
/
2012/2013
2012
2013
▲14.3
▲7.3
▲7.4
▲6.0
▲15.3
▲5.7 ▲9.5
▼-5.4
▼-0.7
▼-4.6
• / 2012
1.5 20132012 3.1% / 10
•
(127.9%) (40.6%) (20.6%) 14.3%
(21.44%) (66.1%) (25.7%) 15.3%20%
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- (9)
- (2) - (1)
AIS (Advertisement Information Service)
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
3 C
2012/2013
2012 2013
▼ -21.8% ▼
-18.9%
▼ -15.9%
▲ 5.7%
▼ -26.3%
▼ -26.8%
▼ -6.4% ▼
-22.7%▼
-4.0%▼
-18.5%
• 2013 5.7% / 3C2
8.9% • 5.0%
8.4% 28.0%5 / 3
2013
1 7 ,767. 0 89. 5 -8. 4 8, 476. 8 89. 0 1
2 590.2 6.8% -1.3% 598.2 6.3% 2
3 321. 9 3. 7 -28. 0 447. 0 4. 7 3
-8.9%
2013 2012
8,679.1 9,522.1
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• 47.8% / 37.3%
2013 0.9% •
2
AIS (Advertisement Information Service)
2013
0
50
100
150
200
250
300
350
400
450
500
/
2012/2013
2012 2013
▲ 47.8%
▲ 37.3%
▲ 10.9%
▲ 5.0%
▼ -18.9%
▼ -0.2%
2013
▼ -0.8%
▲ 11.7%
▼ -1.9% ▼
-2.6%
1 1,477.4 27.9 5.7 1,398.1 26.2 2
2 1,306.9 24.7% -3.9% 1,360.2 25.5% 1
3 950.0 17.9% -1.9% 968.7 18.1% 3
4 357.6 6.8% 0.3% 356.7 6.7% 4
5 288.9 5.5% -3.4% 299.0 5.6% 6
6 287.0 5.4% -3.3% 296.8 5.6% 57 224.2 4.2 10.0 203.9 3 .8 7
8 171.0 3.2 -20.6 215.4 4 .0 8
9 77.1 1.5% 7.8% 71.5 1.3% 10
10 69.8 1.3 -25.0 93 .1 1 .7 9
11 52 .7 1.0 11.1 47 .5 0 .9 11
12 30.9 0.6% 2.6% 30.1 0.6% 12
-0.9%
2013 2012
5,293.6 5,340.9
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- (7) (i like radio) 989 ICRT
- (6) HIT FM POP Radio i radio
KISS RADIO- (2) NEWS 98
AIS (Advertisement Information Service)
0
100
200
300
400
500
600
700
800
/
/
2012/2013
2012 2013 ▲
43.6%
▼ -21.7% ▼ -15.9%
▼ -27.5% ▼
-20.6% ▼ -15.3%
▼ -21.0% ▼
-9.9%
2013
1 1 ,4 3 2 .1 4 5 . 9 - 1 3 . 9 1 , 6 6 3 . 1 4 6 . 8 1
2 1 ,3 5 7 .1 4 3 . 5 - 1 0 . 0 1 , 5 0 8 . 6 4 2 . 4 2
3 3 3 1 .7 1 0 . 6 - 1 3 . 6 3 8 3 . 7 1 0 . 8 3
-12.2%
2013 2012
3,120.8 3,555.3▼
-3.7% ▼ -19.3%
• 12.2% 42012
• /
/ /
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0
500
1,000
1,500
2,000
2,500
3,000
2012/2013
2012 2013
(2013/04 ) AIS (Advertisement Information Service)
▼-14.4%▲23.7%
▲24.1%
▲13.9%
2013
2013
1 208.0 ▲25.5% 161.6 ▲53.8% 43.2 ▲122.7% 22.4 ▼-4.9% 4.2
2 114.8 ▲359.5% 49.1 ▼-23.4% 31.7 ▲66.6% 16.2 ▲106.4% 2.5
3 113.9 ▲123.3% 42.4 ▼-4.9% 30.1 ▲188.8% 15.1 ▲90.9% 2.4
4 89.6 ▼-6.5% 34.0 ▼-49.4% 28.5 ▲1307.8% / 10.6 ▲266.9% 2.1
5 89.1 ▲38.3% / 31.8 ▼-24.3% / / 25.5 ▲184.9% 9.0 ▲492.1% 1.4
6 73.9 ▲165.6% 30.4 ▲5.8% 18.3 NA 8.5 ▼-34.8% 1.3
7 69.0 ▼-13.7% 26.8 ▼-50.2% 16.0 ▲205.1% 8.2 NA / 1.2
8 64.9 ▼-6.3% 24.7 ▲29.1% 15.6 ▼-46.5% 6.6 ▲41.6% 1.1
9 / 64.7 ▲484.2% 21.4 ▲93.1% 15.4 ▲566.0% 6.4 ▲9.9% 1.1
10 / / 64.6 ▲48.0% 18.8 ▲93.8% 13.5 ▼-42.0% 6.4 ▲195.6% 1.0
Top 10 44.9%44.7%
35.7% 47.4%63.4%
• 2013 15.9% / 1~2
• 24.1%
/ /
1.6 • /
5 14.4% • 23.7%
1310
• (492.1%)
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• 2013 •
H7N9 • 15.9% 14.0% 8
•
4G-LTE
• /
• 2014
• 2014
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•
• (Carat)
(Vizeum) (AAA) (Isobar)(Posterscope) (iProspect)
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