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Case Study: Pre-Gastech Webinar - GIIEvent · Case Study: Pre-Gastech Webinar +44 (0) 20 3772 6046...

Date post: 24-Jul-2020
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BG Group wanted to host a pre-Gastech webinar, dedicated to the interests of those involved in supply & procurement of LNG – particularly in Asia. The discussion was to act as a teaser before the main event, engaging Commercial or Business Development Managers, Financiers, Project Managers, Purchasing Director/Managers, Traders, Analysts and Business Consultants. Gastech curated speakers from Total, E-ON and Wood Mackenzie to take part in the discussion. Targeting a predefined pool of users from the Gastech database to drive webinar registrations and brand exposure Twitter and LinkedIn social media advertising, allowed Gastech to reach users beyond their database for new audience acquisition Social Media proved a valuable channel to drive webinar registrations. Users shared their comments , having a viral affect on marketing efforts The webinar registration page featured a ‘social sign-up’ option making it easy for users to register. They then had the option to invite their contacts via social media to join them Objective Pre-Webinar Marketing Emails Sent 15K Webinar Registrations 511 Webinar Attendees 302 Ave. Viewing Time (mins) 31 Questions Asked 35 20K 2K Social Impressions Social Engagements 90 Social Advocates Audience Companies In Attendance Audience Demographic Researcher/Analyst Consultant/Advisor Trader Journalist Engineer Head/Manager VP/CEO/Director Case Study: Pre-Gastech Webinar +44 (0) 20 3772 6046 [email protected] Paul Klee Digital Business Development Manager, Gastech For more information on Gastech webinars
Transcript
  • BG Group wanted to host a pre-Gastech webinar, dedicated to the interests of those involved in supply & procurement of LNG – particularly in Asia. The discussion was to act as a teaser before the main event, engaging Commercial or Business Development Managers, Financiers, Project Managers, Purchasing Director/Managers, Traders, Analysts and Business Consultants. Gastech curated speakers from Total, E-ON and Wood Mackenzie to take part in the discussion.

    Targeting a predefined pool of users from the Gastech database to drive webinar registrations and brand exposure

    Twitter and LinkedIn social media advertising, allowed Gastech to reach users beyond their database for new audience acquisition

    Social Media proved a valuable channel to drive webinar registrations. Users shared their comments , having a viral a�ect on marketing e�orts

    The webinar registration page featured a ‘social sign-up’ option making it easy for users to register. They then had the option to invite their contacts via social media to join them

    Objective

    Pre-Webinar Marketing

    Emails Sent15K

    Webinar Registrations511

    Webinar Attendees302

    Ave. Viewing Time (mins)31

    Questions Asked35

    20K 2KSocial Impressions Social Engagements

    90Social Advocates

    Audience

    Companies In AttendanceAudience Demographic

    Researcher/Analyst

    Consultant/Advisor

    Trader

    Journalist

    Engineer

    Head/Manager

    VP/CEO/Director

    Case Study: Pre-Gastech Webinar

    +44 (0) 20 3772 [email protected] Klee Digital Business Development Manager, GastechFor more information on Gastech webinars


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