PUBLISHING HOUSES

PUBLISHING HOUSES

Bauer Media GroupSony/ATV Music PublishingEGMONTIPC mediaNew Musical Express (NME)Time IncEMAP

TIME INC.

Time Inc. works with over 60 iconic brands. In the UK they create content for many different platforms from print to online, mobiles and tablets to experiences. They tailor their products to a wide audience, this increases their revenue stream.

They are a global enterprise. They have offices in: New York, Amsterdam, Bangalore, Birmingham, Chicago, Hong Kong, London, Los Angeles, Seattle, SF Bay Area, Stamford, Tampa. This leads me to believe they are very powerful and influencial as their offices are not only global but in well known buisiness cities around the world.

This shows that Time Inc. is so popular and well established. The main reason they are able to have so many global offices as they have branched out into the different types of magazine. There are magazines like ‘PEOPLE’ and ‘Pick Me Up!’ That are aimed at the females with the gossip in them. There are ‘Motor Boat & Yachting’ and ‘Golf Monthly’ for sport enthusiasts. There are also magazines with young target audiences and others for those interested in cooking or house presentation.

The background is interactive as it moves when the webpage is scrolled. This reinforces the idea of customer interaction. Customer interaction could be either reading the magazines, calling in or using the websites and apps. However I think meaningful interactions means communicating with the audience like calling in or writing in

EGMONT

Egmont encourage children to read and try to show them the joy that can be found in reading. They are the UK’s leading children’s publisher with items for babies through to teens. They produce books, magazines and digital media, with over a million books and over a million magazines sold each month in the UK and their products are available worldwide. They produce over 20 different magazines each month, with a free gift in every issue that is specially selected to add even more value to the magazine experience.

They are the leading boys’ magazine publisher (with magazines like Toxic and Ben 10), they also publish some of the top girls’ magazines such as go girl. And for the older kids there is we love pop which has topical, engaging and entertaining content to keep them busy for hours. They also have interactive websites for customers to check out.

They stay in touch with their younger readers through the use of focus groups , research panels and forming close relationships with schools. This means they can deliver exactly what is wanted by the readers. They say ‘customer insight is at the heart of what we do.’ This shows that they don’t just want to make magazines, they also want to maintain as wide a fan base happy as they can.

BAUER MEDIA

Bauer media group is a family owned business. They are flexible and independent.

In 2014 they had a global turnover of 2.3 billion euro.

They are growing in classical magazines sales as well as digital media and radio.

They sell over 600 magazines, 400 digital media and over 100 radio and TV stations worldwide.

THE BAUER G ROU P ARE ACTIVE WO RL DWIDE

They have a presence in 20 countries on 4 continents. They expand into new markets all the time and collaborate across boarders. Internationally they are the market leaders in a variety of sectors and generate 2/3 of their turnover abroad.

I think my magazine would be best published at Bauer as they very in brand, style and target audience and are world wide. I would like my publication to be available world wide and You 2 is unique and that is Bauer’s platform. They could also advertise my magazine on other media platforms such as radio stations.